MPA

Magazine Publishers of America

 

MAGHOUND.COM:
Reinventing Circulation

Come and hear how this innovative model was created with fully vetted consumer research and extensive dry-testing and how it may impact your company’s:
  • Accounting methodology
  • Fulfillment requirements
  • ABC reporting

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MRI, DJG to Discuss
Media Research
and Sales

Research CareerTrack Seminar

This seminar will provide a clearer understanding of the media research tools available and offer a hands-on demonstration of the actual magazine readership portion of a MRI syndicated research study. READ MORE

AMC Early
Registration Extended

Low prices extended until Wednesday, Sept. 10.  Save up to $200 a ticket.  Plus save on hotel rooms and airfares.  REGISTER HERE

New Member Spotlight

Manhattan Media

New MPA member Manhattan Media is dedicated to New York’s neighborhoods. The company publishes eight magazines for city residents including, AVENUE, New York Family and New York Family Brooklyn.
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Mythbuster #3: Magazines DO Perform Best Across the
Purchase Funnel

MPA's new resource busts popular media myths and proves magazines boost ad impact

To see the research behind this myth buster and more, CLICK HERE

“Magazines Put the World in Your Hands”

Category Wide Promotion

MPA and retailer Meijer partner to test major in-store promotion from August 21 to September 6.
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  • News Highlights RSS
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Looks at Palin, Baldwin, and Beck
Looks at Palin, Baldwin, and Beck
September 1, 2008
Magazine Links of the Week (September 1 - September 7): Palin, Baldwin (Alec), and Beck. Read more
 
Members Only Content
Magazines Right for Green Marketers

August 25, 2008
Marketers who promote environmentally-friendly products and services should give magazines the “green” light for advertising and promotion. Read more
 
MPA E-Newsletter: Magazine Industry Partners With Major Retailer for Innovative Promotion
Members Only Content
MPA E-Newsletter: Magazine Industry Partners With Major Retailer for Innovative Promotion

August 22, 2008
MPA and Grand Rapids, Michigan-based Meijer, are partnering on a major newsstand promotion that will involve the 1,800 magazines sold in its stores throughout Indiana, Illinois, Kentucky, Michigan and Ohio. Read more
MORE NEWS
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  • Events & Seminars RSS
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The Practical Use of Media Research for Advertising Sales
Sep 09, 2008
MPA Conference Center Read more
 
Forum | Print And Online Staff Blending
Sep 10, 2008
MPA Conference Center Read more
 
Meet the Innovator Luncheon: Maghound's Dave Ventresca
Sep 11, 2008
The Harmonie Club Read more
 
Intelligent Selling of Online Advertising LEVEL I
Sep 16, 2008
MPA Conference Center Read more
 
Intelligent Selling of Online Advertising LEVEL II
Sep 17, 2008
9:00 am - 5:00 pm Read more
MORE EVENTS
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  • Digital RSS
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Digital Newsstand: ComScore: Obama Continues Online Onslaught
Digital Newsstand: ComScore: Obama Continues Online Onslaught
September 5, 2008
Barack Obama trounced John McCain in online media and advertising during the first six months of the year Read more
 
Magazine Digital Initiatives 2008
Magazine Digital Initiatives 2008
September 5, 2008
Taste of Home has a new video channel, Women’s Health has partnered with Glam and Paste has an online ad network! Read more
 
BlogFlagger: Plenty's
BlogFlagger: Plenty's "The Cutting Edge"
September 4, 2008
Plenty Magazine's "The Cutting Edge" looks at what's new in green technology. Read more
MORE DIGITAL