Top 50 Magazine Advertisers, 2004 - Rate Card Reported Spending
| Rank |
Company |
Ad Dollars $(000) |
Rank |
Company |
Ad Dollars $(000) |
| 1 |
PROCTER & GAMBLE CO |
$619,724 |
26 |
NESTLE SA |
$110,715 |
| 2 |
GENERAL MOTORS CORP |
$477,002 |
27 |
HEWLETT-PACKARD CO |
$108,782 |
| 3 |
ALTRIA GROUP INC |
$419,246 |
28 |
RECKITT BENCKISER PLC |
$106,696 |
| 4 |
FORD MOTOR CO |
$369,361 |
29 |
MEDIA NETWORKS INC |
$101,701 |
| 5 |
DAIMLERCHRYSLER AG |
$350,495 |
30 |
ADVANCE PUBLICATIONS INC |
$100,702 |
| 6 |
LOREAL SA |
$328,623 |
31 |
LVMH MOET HENNESSY LOUIS VUITTON SA |
$100,417 |
| 7 |
TIME WARNER INC |
$316,096 |
32 |
ASTRAZENECA PLC |
$98,925 |
| 8 |
JOHNSON & JOHNSON |
$305,895 |
33 |
US GOVT |
$98,534 |
| 9 |
PFIZER INC |
$243,308 |
34 |
AMERICAN EXPRESS CO |
$96,532 |
| 10 |
TOYOTA MOTOR CORP |
$241,473 |
35 |
SONY CORP |
$94,466 |
| 11 |
NISSAN MOTOR CO LTD |
$231,747 |
36 |
GILLETTE CO |
$94,280 |
| 12 |
GLAXOSMITHKLINE PLC |
$183,806 |
37 |
KIMBERLY-CLARK CORP |
$93,860 |
| 13 |
CLOROX CO |
$175,092 |
38 |
NOVARTIS AG |
$91,152 |
| 14 |
UNILEVER |
$162,530 |
39 |
KELLOGG CO |
$87,619 |
| 15 |
WALT DISNEY CO |
$136,283 |
40 |
BRADFORD EXCHANGE LTD |
$87,181 |
| 16 |
ESTEE LAUDER COS INC |
$134,765 |
41 |
MAZDA MOTOR CORP |
$85,734 |
| 17 |
RJ REYNOLDS TOBACCO HOLDINGS INC |
$130,568 |
42 |
MICROSOFT CORP |
$82,092 |
| 18 |
HONDA MOTOR CO LTD |
$124,296 |
43 |
IBM CORP |
$79,423 |
| 19 |
MERCK & CO INC |
$118,573 |
44 |
MARS INC |
$79,110 |
| 20 |
CITIGROUP INC |
$118,444 |
45 |
GAP INC |
$78,021 |
| 21 |
NATIONAL AMUSEMENTS INC |
$115,967 |
46 |
BERTELSMANN AG |
$77,676 |
| 22 |
GE GENERAL ELECTRIC CO |
$115,507 |
47 |
NIKE INC |
$76,812 |
| 23 |
PEPSICO INC |
$115,226 |
48 |
BRISTOL-MYERS SQUIBB CO |
$76,044 |
| 24 |
SANOFI-AVENTIS |
$114,668 |
49 |
CAMPBELL SOUP CO |
$75,549 |
| 25 |
WOMENS MARKETING INC |
$113,537 |
50 |
VOLKSWAGEN AG |
$74,039 |
| Total |
|
|
|
|
$8,018,294 |
Source: PIB, 2004. Sunday Supplements Excluded.
