MPA

May 25, 2012
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2010 Magazine Revenue By Class

Magazine Advertising Rate Card Revenue by Classification, 2010

(PIB)

CLASS NAME 

2010 DOLLARS

2009 DOLLARS 

D100 COSMETICS & BEAUTY AIDS-WMN,M&W,UNISEX 1,636,837,794 1,405,199,587
D200 PERSONAL HYGIENE & HEALTH-WMN,M&W,UNISEX 589,155,159 514,910,449
D300 HAIR PRODUCTS & ACCESS-WMN,M&W,UNISEX 405,951,736 410,239,436
D400 TOILETRIES, HYGIENIC GDS & SKIN CARE-MEN 47,307,955 51,967,954
D900 DRUGS, TOILETRIES & FITNESS: COMB & NEC 25,973,543 14,926,043
TOILETRIES & COSMETICS  2,705,226,187 2,397,243,469
F100 INGREDIENTS, MIXES & SEASONINGS 284,886,862 313,307,382
F200 PREPARED FOODS 457,964,198 450,241,562
F300 DAIRY, PRODUCE, MEAT & BAKERY GOODS 677,267,891 653,159,563
F400 BEVERAGES 309,155,407 303,690,408
F500 CONFECTIONERY & SNACKS 348,623,316 376,589,833
F900 FOOD & BEVERAGES: COMB COPY & NEC 44,370,774 42,380,380
FOOD & FOOD PRODUCTS  2,122,268,448 2,139,369,128
D500 MEDICINES & PROPRIETARY REMEDIES 1,927,951,346 1,870,060,029
D600 EYE GLASSES, MEDICAL EQUIP & SUPPLIES 60,321,787 77,504,816
D700 PHARMACEUTICAL HOUSES 38,403,264 60,535,670
D800 FITNESS & DIET PROGRAMS & SPAS 29,082,207 27,337,657
DRUGS & REMEDIES  2,055,758,604 2,035,438,172
A100 READY-TO-WEAR 598,388,499 634,159,229
A200 UNDERCLOTHING & HOSIERY 52,188,079 59,338,142
A300 FOOTWEAR 233,228,060 181,850,403
A400 APPAREL ACCESSORIES 165,049,462 137,123,043
A500 JEWELRY & WATCHES 373,099,217 320,218,803
A900 APPAREL NEC 147,538,976 152,897,967
APPAREL & ACCESSORIES  1,569,492,293 1,485,587,587
V300 RETAIL 1,059,405,247 974,112,184
V400 DEPARTMENT STORES 220,348,658 231,794,073
V500 DISCOUNT DEPARTMENT & VARIETY STORES 226,204,402 228,018,153
V600 SHOPPING CENTERS & CATALOG SHOWROOMS 11,483,744 13,450,425
RETAIL  1,517,442,051 1,447,374,835
B600 MEDIA & ADVERTISING 1,490,834,150 1,510,838,522
T100 AUTOMOTIVE, AUTOMOTIVE ACCESS & EQUIP 1,305,738,429 1,069,015,351
V200 AUTOMOTIVE DEALERS & SERVICES 19,976,147 18,668,823
AUTOMOTIVE  1,325,714,576 1,087,684,174
H100 HOUSEHOLD FURNISHINGS & ACCESSORIES 215,947,179 210,364,656
H200 HOUSEHOLD APPLIANCES, EQUIP & UTENSILS 141,563,743 154,864,685
H300 HOUSEHOLD SUPPLIES 224,801,359 153,295,963
H400 HOUSEHOLD SOAPS, CLEANSERS & POLISHES 218,276,426 211,679,063
H500 AUDIO & VIDEO EQUIPMENT & SUPPLIES 145,232,500 157,989,007
H600 BUILDING MATERIALS, EQUIPMENT & FIXTURES 220,468,136 245,625,727
H900 HOME & BUILDING: COMB COPY & NEC 5,299,042 6,821,024
HOME FURNISHINGS & SUPPLIES  1,171,588,385 1,140,640,125
V800 DIRECT RESPONSE COMPANIES 1,164,766,230 1,298,935,599
B100 FINANCIAL 590,069,727 519,789,498
B400 INSURANCE & REAL ESTATE 313,388,173 278,223,966
FINANCIAL, INSURANCE & REAL ESTATE  903,457,900 798,013,464
B200 COMMUNICATIONS 403,079,436 335,677,515
B500 COMPUTERS, SOFTWARE, INTERNET NEC 273,283,557 267,634,650
B700 OFFICE MACHINES, FURNITURE & SUPPLIES 27,534,493 31,244,662
B900 BUSINESS & TECHNOLOGY NEC 88,359,730 113,121,144
TECHNOLOGY  792,257,216 747,677,971
T400 PUBLIC TRANSPORTATION, HOTELS & RESORTS 788,879,954 865,576,075

Source: PIB. Sunday Supplements excluded. Data as of January 7, 2011