Top 50 Magazine Advertisers, 2010 - Rate Card Reported Spending
| RANK |
Company |
Ad Dollars (000) |
RANK |
Company |
Ad Dollars (000) |
| 1 |
Procter & Gamble Co |
$1,054,400 |
26 |
Glaxosmithkline PLC |
$110,721 |
| 2 |
L'Oréal SA |
$556,448 |
27 |
Church & Dwight Co Inc |
$108,347 |
| 3 |
General Motors Corp |
$393,717 |
28 |
Target Corp |
$100,705 |
| 4 |
Kraft Foods Inc |
$351,626 |
29 |
Reynold American Inc |
$92,485 |
| 5 |
Johnson & Johnson |
$280,466 |
30 |
Honda Motor Co LTD |
$91,213 |
| 6 |
Pfizer Inc |
$268,773 |
31 |
Allergan Inc |
$90,272 |
| 7 |
Nestlé SA |
$261,717 |
32 |
Ge General Electric Co |
$86,537 |
| 8 |
Time Warner Inc |
$234,866 |
33 |
Reckitt Benckiser PLC |
$84,158 |
| 9 |
Unilever |
$201,939 |
34 |
Nissan Motor Co LTD |
$81,029 |
| 10 |
Joh A Benckiser GMBH |
$183,212 |
35 |
Verizon Communications Inc |
$80,506 |
| 11 |
LVMH Möet Hennessy Louis Vuitton SA |
$170,345 |
36 |
Kimberly-Clark Corp |
$80,025 |
| 12 |
Merck & Co Inc |
$161,635 |
37 |
Macy*s Inc |
$79,539 |
| 13 |
Advance Publications Inc |
$156,897 |
38 |
Revlon Inc |
$78,536 |
| 14 |
CAMPBELL SOUP CO |
$155,498 |
39 |
Hearst Corp |
$77,555 |
| 15 |
Walt Disney Co |
$153,660 |
40 |
Iovate Health Sciences Inc |
$77,353 |
| 16 |
Berkshire Hathaway Inc |
$146,348 |
41 |
Gap Inc |
$76,026 |
| 17 |
Ford Motor Co |
$136,854 |
42 |
Bayer AG Group |
$75,941 |
| 18 |
Kellogg Co |
$136,591 |
43 |
Eli Lilly & Co |
$75,906 |
| 19 |
Toyota Motor Corp |
$132,833 |
44 |
Bristol-Myers Squibb Co |
$70,583 |
| 20 |
Mars Inc |
$127,256 |
45 |
Bose Corp |
$69,582 |
| 21 |
Estee Lauder Cos Inc |
$126,850 |
46 |
Chanel SA |
$68,771 |
| 22 |
Pepsico Inc |
$123,484 |
47 |
Chrysler Group LLC |
$68,530 |
| 23 |
Clorox Co |
$122,201 |
48 |
Kao Corp |
$68,273 |
| 24 |
Astrazeneca PLC |
$120,865 |
49 |
Ppr SA |
$61,508 |
| 25 |
Wal-Mart Stores Inc |
$114,846 |
50 |
SC Johnson & Son Inc |
$60,906 |
|
|
|
|
TOTAL TOP 50 |
$7,888,333 |
Source: PIB, data as of January 7, 2011. Sunday Supplements Excluded.
