Inspiration Video - BMW Diesel Reinvented, 2010 Finalist

May 18, 2010

Advertiser: BMW Agency: GSD&M Idea City Campaign: Diesel Reinvented View all BMW ad executions

RESULTS +1,463% increase in sales year over year, making brand the top-selling U.S. premium diesel in 2009.   FULL CREDITS Jay Russell GROUP CREATIVE DIRECTOR David Fawcett STUDIO ARTIST Scott Brewer ASSOCIATE CREATIVE/ART DIRECTOR David Matathia VICE PRESIDENT/IDEA TEAM DIRECTOR Ryan Carroll ASSOCIATE CREATIVE DIRECTOR/COPYWRITER Coley Platt VICE PRESIDENT/ACCOUNT DIRECTOR Becky Carrel SENIOR PRINT PRODUCER Jodi Bucciarelli ACCOUNT MANAGER Shannon McMillan SENIOR ART PRODUCER Anton Watts PHOTOGRAPHER MORE VIDEOS 1% for the Planet Columbia Sporstwear Intel  American Legacy Foundation/truth Denver Museum of Nature and Science John F Kennedy Library and Museum Armstrong FedEx Minnesota Zoo Barely There FirstBank Mothers Polish Blu Dot  Gap NBA BMW (Diesel Reinvented) Haagen-Dazs Quaker BMW (An Expression of Joy) Harley-Davidson Valspar Buell Motorcycles Hyundai