Publishers Information Bureau (PIB), founded in 1947, is the premier source of consumer magazine advertising spending and related data. Kantar Media, the leading provider of strategic advertising and marketing information, collects and monitors this data and supplies it to PIB.
PIB is a membership organization, administered by Magazine Publishers of America, consisting of approximately 235 different magazine titles and newspaper-distributed magazines. With a membership representing roughly 85 percent of consumer magazine advertising volume in the U.S., PIB is recognized as the primary source for consumer magazine advertising data. PIB reports the pages and rate card dollars of advertising by title of publication, by classification and advertising, and by company and brand or service advertised.
View the most recent PIB reports.
Effective Second Quarter 2007, PIB will issue data summaries and press releases quarterly to allow for greater perspective in interpreting data. This press reporting frequency change does not affect subscriber ad agencies, clients or publishers' access to PIB data for analysis of any time period. Full PIB data is available via Kantar Media.
No items were found.
