Historical Advertising/Editorial Ratios, 2005
A Healthy Balance
Most magazines contain both editorial and advertising content. The editorial content keeps readers interested, while the advertising revenue enables magazines to keep subscription and newsstand costs affordable for average consumers. In 2005, the ratio for consumer magazines was 47.2% advertising, 52.8% editorial.
Advertising vs. Editorial pages, 2005
|
Year |
% Advertising |
% Editorial |
|
1970 |
46.0 |
54.0 |
|
1975 |
46.5 |
53.5 |
|
1980 |
53.0 |
47.0 |
|
1985 |
52.4 |
47.6 |
|
1990 |
50.7 |
49.3 |
|
1991 |
48.6 |
51.4 |
|
1992 |
48.4 |
51.6 |
|
1993 |
49.9 |
50.1 |
|
1994 |
48.1 |
51.9 |
|
1995 |
49.1 |
50.9 |
|
1996 |
50.8 |
49.2 |
|
1997 |
50.7 |
49.3 |
|
1998 |
48.3 |
51.7 |
|
1999 |
49.4 |
50.6 |
|
2000 |
50.3 |
49.7 |
|
2001 |
45.1 |
54.9 |
|
2002 |
46.6 |
53.4 |
|
2003 |
47.9 |
52.1 |
|
2004 |
48.1 |
51.9 |
|
2005 |
47.2 |
52.8 |
|
Source: Hall's Magazine Reports, February 2006 |
