Average Circulation for Top 100 ABC Magazines
1998
| RANK 1998 |
RANK 1997 |
PUBLICATION NAME |
1998 |
1997 |
% CHANGE |
| 1* |
2* |
MODERN MATURITY |
20,468,227 |
20,422,617 |
0.22% |
| 2* |
1* |
NRTA/AARP BULLETIN |
20,359,318 |
20,424,985 |
-0.32% |
| 3 |
3 |
READER'S DIGEST |
14,221,558 |
15,062,549 |
-5.58% |
| 4 |
4 |
TV GUIDE |
12,832,942 |
13,137,106 |
-2.32% |
| 5 |
5 |
NATIONAL GEOGRAPHIC MAGAZINE |
8,697,927 |
9,012,594 |
-3.49% |
| 6 |
6 |
BETTER HOMES AND GARDENS |
7,614,682 |
7,609,962 |
0.06% |
| 7 |
7 |
FAMILY CIRCLE |
5,004,998 |
5,079,305 |
-1.46% |
| 8 |
8 |
GOOD HOUSEKEEPING |
4,551,296 |
4,691,510 |
-2.99% |
| 9 |
9 |
LADIES' HOME JOURNAL |
4,548,983 |
4,551,892 |
-0.06% |
| 10 |
11 |
MCCALL'S |
4,221,216 |
4,235,965 |
-0.35% |
|
|
TOTAL TOP 10** |
102,521,145 |
104,228,485 |
-1.64% |
| 11 |
10 |
WOMAN'S DAY |
4,156,126 |
4,303,377 |
-3.42% |
| 12 |
12 |
TIME - THE WEEKLY NEWSMAGAZINE |
4,091,631 |
4,153,069 |
-1.48% |
| 13 |
13 |
PEOPLE WEEKLY |
3,676,704 |
3,559,006 |
3.31% |
| 14 |
16 |
SPORTS ILLUSTRATED |
3,267,131 |
3,252,022 |
0.46% |
| 15 |
18 |
PLAYBOY |
3,243,854 |
3,171,074 |
2.30% |
| 16 |
17 |
NEWSWEEK |
3,189,775 |
3,225,961 |
-1.12% |
| 17 |
15 |
PREVENTION |
3,148,299 |
3,280,917 |
-4.04% |
| 18 |
20 |
HOME & AWAY |
3,038,968 |
2,762,131 |
10.02% |
| 19 |
19 |
REDBOOK |
2,861,200 |
2,859,800 |
0.05% |
| 20 |
21 |
THE AMERICAN LEGION MAGAZINE |
2,701,377 |
2,743,998 |
-1.55% |
| 21 |
22 |
COSMOPOLITAN |
2,675,123 |
2,613,617 |
2.35% |
| 22 |
23 |
AVENUES |
2,613,967 |
2,557,269 |
2.22% |
| 23 |
— |
VIA MAGAZINE |
2,498,973 |
— |
— |
| 24 |
26 |
SOUTHERN LIVING |
2,494,467 |
2,484,118 |
0.42% |
| 25 |
24 |
SEVENTEEN |
2,426,461 |
2,519,904 |
-3.71% |
|
|
TOTAL TOP 25** |
148,605,199 |
147,714,748 |
0.60% |
| 26 |
27 |
MARTHA STEWART LIVING |
2,295,004 |
2,327,719 |
-1.41% |
| 27 |
25 |
NATIONAL ENQUIRER |
2,225,480 |
2,513,115 |
-11.45% |
| 28 |
28 |
U.S. NEWS & WORLD REPORT |
2,191,377 |
2,222,120 |
-1.38% |
| 29 |
31 |
GLAMOUR |
2,186,283 |
2,091,071 |
4.55% |
| 30 |
29 |
YM |
2,178,697 |
2,183,877 |
-0.24% |
| 31 |
33 |
SMITHSONIAN |
2,064,717 |
2,068,200 |
-0.17% |
| 32 |
38 |
TEEN |
1,964,045 |
1,751,617 |
12.13% |
| 33 |
78 |
AAA GOING PLACES |
1,961,032 |
1,044,628 |
87.73% |
| 34 |
34 |
MONEY |
1,918,938 |
1,938,374 |
-1.00% |
| 35 |
32 |
STAR |
1,860,912 |
2,078,496 |
-10.47% |
| 36 |
35 |
V.F.W. MAGAZINE |
1,824,943 |
1,868,620 |
-2.34% |
| 37 |
36 |
EBONY |
1,798,900 |
1,827,428 |
-1.56% |
| 38 |
37 |
FIELD & STREAM |
1,760,642 |
1,752,701 |
0.45% |
| 39 |
39 |
PARENTS |
1,742,226 |
1,742,410 |
-0.01% |
| 40 |
40 |
COUNTRY LIVING |
1,676,007 |
1,656,655 |
1.17% |
| 41 |
44 |
MEN'S HEALTH |
1,605,908 |
1,508,745 |
6.44% |
| 42 |
48 |
FIRST FOR WOMEN |
1,591,198 |
1,420,040 |
12.05% |
| 43 |
45 |
WOMAN'S WORLD |
1,572,020 |
1,496,517 |
5.05% |
| 44 |
42 |
POPULAR SCIENCE |
1,563,066 |
1,559,393 |
0.24% |
| 45 |
41 |
LIFE |
1,558,823 |
1,572,407 |
-0.86% |
| 46 |
43 |
GOLF DIGEST |
1,548,161 |
1,534,715 |
0.88% |
| 47 |
46 |
SUNSET, THE MAGAZINE OF WESTERN LIVING |
1,461,631 |
1,460,027 |
0.11% |
| 48 |
54 |
ENTERTAINMENT WEEKLY |
1,442,430 |
1,308,081 |
10.27% |
| 49 |
53 |
GOLF MAGAZINE |
1,435,375 |
1,328,958 |
8.01% |
| 50 |
47 |
POPULAR MECHANICS |
1,428,849 |
1,425,368 |
0.24% |
|
|
TOTAL TOP 50** |
193,461,856 |
191,396,030 |
1.08% |
| 51 |
50 |
COOKING LIGHT |
1,424,254 |
1,398,227 |
1.86% |
| 52 |
51 |
OUTDOOR LIFE |
1,362,418 |
1,371,784 |
-0.68% |
| 53 |
52 |
BOYS' LIFE |
1,330,814 |
1,335,816 |
-0.37% |
| 54 |
49 |
AMERICAN RIFLEMAN |
1,276,633 |
1,416,939 |
-9.90% |
| 55 |
55 |
CONSUMERS DIGEST |
1,272,381 |
1,274,752 |
-0.19% |
| 56 |
56 |
ROLLING STONE |
1,251,646 |
1,253,522 |
-0.15% |
| 57 |
58 |
SCHOLASTIC PARENT & CHILD |
1,246,791 |
1,188,514 |
4.90% |
| 58 |
67 |
PARENTING MAGAZINE |
1,239,152 |
1,116,768 |
10.96% |
| 59 |
63 |
CAR AND DRIVER |
1,234,824 |
1,147,224 |
7.64% |
| 60 |
57 |
DISCOVER |
1,224,117 |
1,209,539 |
1.21% |
| 61 |
86 |
IN STYLE |
1,207,777 |
1,004,904 |
20.19% |
| 62 |
76 |
MOTOR TREND |
1,192,991 |
1,057,946 |
12.76% |
| 63 |
— |
THE ELKS MAGAZINE |
1,192,468 |
— |
— |
| 64 |
59 |
NEW WOMAN |
1,180,898 |
1,184,164 |
-0.28% |
| 65 |
60 |
PC MAGAZINE |
1,179,186 |
1,164,133 |
1.29% |
| 66 |
62 |
MADEMOISELLE |
1,174,997 |
1,153,168 |
1.89% |
| 67 |
69 |
VOGUE |
1,168,678 |
1,113,139 |
4.99% |
| 68 |
64 |
PC WORLD |
1,147,925 |
1,134,150 |
1.21% |
| 69 |
77 |
WEIGHT WATCHERS MAGAZINE |
1,146,216 |
1,049,030 |
9.26% |
| 70 |
66 |
SELF |
1,145,326 |
1,122,132 |
2.07% |
| 71 |
65 |
ENDLESS VACATION |
1,136,093 |
1,128,035 |
0.71% |
| 72 |
91 |
SHAPE |
1,125,097 |
951,391 |
18.26% |
| 73 |
70 |
THE FAMILY HANDYMAN |
1,117,911 |
1,098,939 |
1.73% |
| 74 |
68 |
US |
1,103,232 |
1,116,655 |
-1.20% |
| 75 |
61 |
SOAP OPERA DIGEST |
1,101,146 |
1,162,617 |
-5.29% |
|
|
TOTAL TOP 75** |
223,644,822 |
219,549,518 |
1.87% |
| 76 |
71 |
VANITY FAIR |
1,097,523 |
1,095,888 |
0.15% |
| 77 |
82 |
SESAME STREET MAGAZINE |
1,085,703 |
1,019,319 |
6.51% |
| 78 |
72 |
BON APPETIT |
1,073,013 |
1,085,665 |
-1.17% |
| 79 |
73 |
SCOUTING |
1,072,575 |
1,084,865 |
-1.13% |
| 80 |
79 |
HEALTH |
1,071,808 |
1,037,419 |
3.31% |
| 81 |
90 |
FAMILYFUN |
1,071,248 |
968,768 |
10.58% |
| 82 |
75 |
COUNTRY HOME |
1,058,145 |
1,060,259 |
-0.20% |
| 83 |
74 |
KIPLINGER'S PERSONAL FINANCE MAGAZINE |
1,046,924 |
1,084,633 |
-3.48% |
| 84 |
84 |
PC/COMPUTING |
1,026,712 |
1,007,450 |
1.91% |
| 85 |
81 |
HOME |
1,018,690 |
1,028,160 |
-0.92% |
| 86 |
83 |
MICHIGAN LIVING |
1,013,828 |
1,015,337 |
-0.15% |
| 87 |
96 |
AMERICAN HEALTH - FOR WOMEN |
1,006,139 |
916,980 |
9.72% |
| 88 |
80 |
AMERICAN HOMESTYLE & GARDENING |
1,003,046 |
1,035,915 |
-3.17% |
| 89 |
87 |
TRAVEL & LEISURE |
1,001,998 |
1,003,140 |
-0.11% |
| 90 |
88 |
ESSENCE |
1,000,608 |
1,000,256 |
0.04% |
| 91 |
99 |
PENTHOUSE |
996,323 |
903,207 |
10.31% |
| 92 |
103 |
FITNESS |
980,131 |
858,214 |
14.21% |
| 93 |
94 |
VICTORIA |
967,122 |
925,457 |
4.50% |
| 94 |
93 |
ELLE |
958,295 |
932,416 |
2.78% |
| 95 |
95 |
TODAY'S HOMEOWNER |
954,525 |
918,818 |
3.89% |
| 96 |
92 |
JET |
934,260 |
947,957 |
-1.44% |
| 97 |
85 |
THE AMERICAN HUNTER |
933,323 |
1,007,011 |
-7.32% |
| 98 |
97 |
BUSINESS WEEK |
911,156 |
908,520 |
0.29% |
| 99 |
98 |
COUNTRY AMERICA |
904,675 |
903,661 |
0.11% |
| 100 |
101 |
GOURMET |
885,564 |
876,464 |
1.04% |
|
|
TOTAL TOP 100** |
248,718,149 |
244,175,297 |
1.86% |
Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Domestic titles audited by ABC; annuals, international editions, and comics have been excluded.
* Circulation primarily to AARP members who receive it as a membership benefit.
**Totals may not add exactly, due to rounding of averaged numbers.
View this fact sheet as a PDF
Top 100 Circ 1998.pdf
