Average Subscription Circulation for Top 100 ABC Magazines
1999
| RANK 1999 |
RANK 1998 |
PUBLICATION NAME |
Subscriptions 1999 |
Subscriptions 1998 |
% CHANGE |
| 1 |
2 |
NRTA/AARP BULLETIN |
20,554,989 |
20,359,318 |
1.0% |
| 2 |
1 |
MODERN MATURITY |
20,419,458 |
20,468,227 |
-0.2% |
| 3 |
3 |
READER'S DIGEST |
12,230,785 |
13,540,415 |
-9.7% |
| 4 |
4 |
TV GUIDE |
9,408,760 |
10,152,087 |
-7.3% |
| 5 |
5 |
NATIONAL GEOGRAPHIC MAGAZINE |
8,265,471 |
8,507,555 |
-2.9% |
| 6 |
6 |
BETTER HOMES AND GARDENS |
7,231,929 |
7,229,349 |
0.0% |
| 7 |
7 |
LADIES' HOME JOURNAL |
4,066,180 |
3,997,650 |
1.7% |
| 8 |
8 |
TIMEÑTHE WEEKLY NEWSMAGAZINE |
3,901,724 |
3,921,589 |
-0.5% |
| 9 |
9 |
MCCALL'S |
3,768,408 |
3,797,216 |
-0.8% |
| 10 |
10 |
GOOD HOUSEKEEPING |
3,406,780 |
3,337,593 |
2.1% |
|
|
TOTAL TOP TEN* |
92,509,866 |
95,310,999 |
-2.2% |
| 11 |
12 |
HOME & AWAY |
3,231,059 |
3,038,968 |
6.3% |
| 12 |
14 |
FAMILY CIRCLE |
3,157,108 |
3,010,972 |
4.9% |
| 13 |
11 |
SPORTS ILLUSTRATED |
3,152,584 |
3,146,230 |
0.2% |
| 14 |
13 |
NEWSWEEK |
2,985,022 |
3,025,156 |
-1.3% |
| 15 |
- |
WESTWAYS |
2,666,925 |
- |
- |
| 16 |
15 |
THE AMERICAN LEGION MAGAZINE |
2,664,745 |
2,701,377 |
-1.4% |
| 17 |
16 |
PLAYBOY |
2,587,576 |
2,651,855 |
-2.4% |
| 18 |
19 |
VIA MAGAZINE |
2,551,805 |
2,498,973 |
2.1% |
| 19 |
17 |
PREVENTION |
2,534,727 |
2,619,360 |
-3.2% |
| 20 |
20 |
WOMAN'S DAY |
2,488,424 |
2,296,655 |
8.4% |
| 21 |
21 |
SOUTHERN LIVING |
2,300,843 |
2,275,167 |
1.1% |
| 22 |
22 |
PEOPLE WEEKLY |
2,191,628 |
2,206,989 |
-0.7% |
| 23 |
24 |
U.S. NEWS & WORLD REPORT |
2,151,764 |
2,145,325 |
0.3% |
| 24 |
26 |
AAA GOING PLACES |
2,040,951 |
1,961,032 |
4.1% |
| 25 |
25 |
SMITHSONIAN |
2,027,339 |
2,055,345 |
-1.4% |
|
|
TOTAL TOP 25* |
131,986,984 |
130,944,403 |
0.8% |
| 26 |
23 |
REDBOOK |
1,974,051 |
2,195,665 |
-10.1% |
| 27 |
27 |
MARTHA STEWART LIVING |
1,895,784 |
1,893,999 |
0.1% |
| 28 |
28 |
V.F.W. MAGAZINE |
1,795,352 |
1,824,943 |
-1.6% |
| 29 |
29 |
FIELD & STREAM |
1,746,271 |
1,721,660 |
1.4% |
| 30 |
30 |
MONEY |
1,725,744 |
1,716,270 |
0.6% |
| 31 |
31 |
SEVENTEEN |
1,705,744 |
1,676,569 |
1.7% |
| 32 |
33 |
TEEN |
1,702,092 |
1,553,650 |
9.6% |
| 33 |
32 |
PARENTS |
1,681,314 |
1,640,726 |
2.5% |
| 34 |
35 |
YM |
1,609,638 |
1,494,597 |
7.7% |
| 35 |
34 |
EBONY |
1,513,245 |
1,530,234 |
-1.1% |
| 36 |
37 |
GOLF DIGEST |
1,407,774 |
1,390,368 |
1.3% |
| 37 |
36 |
POPULAR SCIENCE |
1,399,552 |
1,403,107 |
-0.3% |
| 38 |
40 |
ENTERTAINMENT WEEKLY |
1,382,157 |
1,323,827 |
4.4% |
| 39 |
43 |
LIFE |
1,366,399 |
1,305,122 |
4.7% |
| 40 |
52 |
PARENTING MAGAZINE |
1,335,319 |
1,176,694 |
13.5% |
| 41 |
38 |
SUNSET, THE MAGAZINE OF WESTERN LIVING |
1,330,940 |
1,352,759 |
-1.6% |
| 42 |
41 |
OUTDOOR LIFE |
1,325,703 |
1,311,711 |
1.1% |
| 43 |
39 |
BOYS' LIFE |
1,307,468 |
1,330,814 |
-1.8% |
| 44 |
42 |
GOLF MAGAZINE |
1,287,420 |
1,310,525 |
-1.8% |
| 45 |
44 |
AMERICAN RIFLEMAN |
1,269,795 |
1,276,633 |
-0.5% |
| 46 |
45 |
SCHOLASTIC PARENT & CHILD |
1,230,634 |
1,246,791 |
-1.3% |
| 47 |
48 |
MEN'S HEALTH |
1,219,429 |
1,198,385 |
1.8% |
| 48 |
57 |
CAR AND DRIVER |
1,218,582 |
1,084,182 |
12.4% |
| 49 |
49 |
COUNTRY LIVING |
1,218,534 |
1,195,123 |
2.0% |
| 50 |
51 |
COOKING LIGHT |
1,205,680 |
1,190,867 |
1.2% |
|
|
TOTAL TOP 50* |
168,841,605 |
167,289,624 |
0.9% |
| 51 |
53 |
ENDLESS VACATION |
1,171,817 |
1,136,093 |
3.1% |
| 52 |
56 |
SESAME STREET MAGAZINE |
1,146,690 |
1,085,703 |
5.6% |
| 53 |
- |
THE ELKS MAGAZINE |
1,145,609 |
1,192,468 |
-3.9% |
| 54 |
47 |
CONSUMERS DIGEST |
1,140,028 |
1,201,168 |
-5.1% |
| 55 |
63 |
MOTOR TREND |
1,130,985 |
1,035,744 |
9.2% |
| 56 |
64 |
PC MAGAZINE |
1,110,439 |
1,034,888 |
7.3% |
| 57 |
62 |
FAMILYFUN |
1,107,475 |
1,036,542 |
6.8% |
| 58 |
- |
SHAPE |
1,104,591 |
- |
- |
| 59 |
46 |
POPULAR MECHANICS |
1,064,950 |
1,238,820 |
-14.0% |
| 60 |
66 |
PC WORLD |
1,063,446 |
993,124 |
7.1% |
| 61 |
54 |
GLAMOUR |
1,060,510 |
1,127,483 |
-5.9% |
| 62 |
59 |
ROLLING STONE |
1,057,614 |
1,068,593 |
-1.0% |
| 63 |
55 |
DISCOVER |
1,056,130 |
1,102,270 |
-4.2% |
| 64 |
61 |
THE FAMILY HANDYMAN |
1,050,709 |
1,045,706 |
0.5% |
| 65 |
69 |
HEALTH |
1,039,664 |
971,232 |
7.1% |
| 66 |
58 |
SCOUTING |
1,031,533 |
1,072,575 |
-3.8% |
| 67 |
65 |
MICHIGAN LIVING |
1,024,554 |
1,013,828 |
1.1% |
| 68 |
99 |
SPORT |
1,024,438 |
721,736 |
41.9% |
| 69 |
60 |
WEIGHT WATCHERS MAGAZINE |
1,020,346 |
1,055,232 |
-3.3% |
| 70 |
75 |
BON APPETIT |
982,211 |
888,975 |
10.5% |
| 71 |
68 |
KIPLINGERÕS PERSONAL FINANCE MAGAZINE |
977,601 |
973,873 |
0.4% |
| 72 |
67 |
TRAVEL & LEISURE |
969,812 |
974,514 |
-0.5% |
| 73 |
71 |
THE AMERICAN HUNTER |
955,666 |
933,323 |
2.4% |
| 74 |
70 |
TODAY'S HOMEOWNER |
941,379 |
937,995 |
0.4% |
| 75 |
79 |
NEW WOMAN |
927,495 |
864,094 |
7.3% |
|
|
TOTAL TOP 75* |
195,147,297 |
191,995,603 |
1.6% |
| 76 |
- |
TEEN PEOPLE |
923,629 |
- |
- |
| 77 |
77 |
PC/COMPUTING |
895,424 |
873,851 |
2.5% |
| 78 |
73 |
HOME |
893,924 |
902,660 |
-1.0% |
| 79 |
74 |
AMERICAN HOMESTYLE & GARDENING |
887,736 |
893,376 |
-0.6% |
| 80 |
72 |
AMERICAN HEALTH |
885,042 |
931,084 |
-4.9% |
| 81 |
84 |
COSMOPOLITAN |
844,755 |
800,036 |
5.6% |
| 82 |
81 |
JET |
830,274 |
827,336 |
0.4% |
| 83 |
85 |
COUNTRY HOME |
806,195 |
797,479 |
1.1% |
| 84 |
87 |
ESSENCE |
762,506 |
773,436 |
-1.4% |
| 85 |
94 |
SELF |
761,277 |
739,409 |
3.0% |
| 86 |
97 |
VICTORIA |
754,368 |
733,414 |
2.9% |
| 87 |
160 |
MAXIM |
748,000 |
420,170 |
78.0% |
| 88 |
111 |
FITNESS |
723,914 |
647,731 |
11.8% |
| 89 |
110 |
SOAP OPERA DIGEST |
723,182 |
666,793 |
8.5% |
| 90 |
113 |
MADEMOISELLE |
690,681 |
638,258 |
8.2% |
| 91 |
103 |
VANITY FAIR |
688,016 |
705,193 |
-2.4% |
| 92 |
112 |
ELLE |
643,436 |
644,603 |
-0.2% |
| 93 |
125 |
VOGUE |
637,140 |
587,414 |
8.5% |
| 94 |
155 |
IN STYLE |
541,521 |
445,042 |
21.7% |
| 95 |
115 |
US |
536,161 |
625,598 |
-14.3% |
| 96 |
157 |
NATIONAL ENQUIRER |
396,347 |
437,318 |
-9.4% |
| 97 |
163 |
PENTHOUSE |
389,890 |
403,771 |
-3.4% |
| 98 |
166 |
STAR |
306,853 |
342,676 |
-10.5% |
| 99 |
169 |
FIRST FOR WOMEN |
218,283 |
189,904 |
14.9% |
| 100 |
171 |
WOMAN'S WORLD |
39,867 |
- |
- |
|
|
TOTAL TOP 100* |
211,675,718 |
207,022,155 |
2.3% |
* Circulation primarily to AARP members who receive it as a membership benefit.
**Totals may not add exactly, due to rounding of averaged numbers.
Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Domestic titles audited by ABC; annuals, international editions, and comics have been excluded.
View this table as a PDF
Top 100 Subs 1999.pdf
