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Home / Consumer Marketing / Facts and Figures / 2010 Circulation Revenue Estimates for Top 100 ABC Magazines
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Circulation Revenue Estimates for Top 100 ABC Magazines

2010

#

Publication Name

Paid Subsciption Revenue Estimates

Single Copy Revenue Estimates

Combined Circulation Revenue Estimates

1 PEOPLE $251,074,583.31 $265,583,564.21 $516,658,147.52
2 US WEEKLY $146,508,437.50 $151,618,914.72 $298,127,352.22
3 SPORTS ILLUSTRATED $261,874,433.62 $16,836,589.04 $278,711,022.66
4 TIME-THE WEEKLY NEWSMAGAZINE $153,757,735.08 $19,215,303.76 $172,973,038.84
5 BETTER HOMES AND GARDENS $161,452,005.00 $8,985,328.38 $170,437,333.38
6 NATIONAL GEOGRAPHIC $146,031,173.00 $10,940,459.46 $156,971,632.46
7 READER'S DIGEST $136,246,531.20 $8,950,727.10 $145,197,258.30
8 STAR MAGAZINE $30,021,108.00 $107,058,268.20 $137,079,376.20
9 NATIONAL ENQUIRER $27,352,075.00 $103,318,484.36 $130,670,559.36
10 TV GUIDE MAGAZINE $108,803,441.03 $15,916,058.13 $124,719,499.16
TOTAL TOP 10 $1,423,121,522.73 $708,423,697.36 $2,131,545,220.09
11 WOMAN'S WORLD $6,837,868.94 $117,816,010.00 $124,653,878.94
12 ECONOMIST (NORTH AMERICAN EDITION) $105,195,338.12 $18,921,105.18 $124,116,443.30
13 COSMOPOLITAN $38,867,463.63 $83,561,902.98 $122,429,366.61
14 IN TOUCH WEEKLY $3,824,400.00 $113,457,876.22 $117,282,276.22
15 ENTERTAINMENT WEEKLY $103,962,412.40 $6,614,263.26 $110,576,675.66
16 SOUTHERN LIVING $95,890,878.00 $9,172,148.94 $105,063,026.94
17 GOOD HOUSEKEEPING $88,702,381.04 $16,080,705.48 $104,783,086.52
18 OK! WEEKLY $34,345,502.00 $69,291,603.24 $103,637,105.24
19 GAME INFORMER MAGAZINE $94,170,645.09 $383,911.08 $94,554,556.17
20 AARP THE MAGAZINE ± $90,915,895.27 $6,301.50 $90,922,196.77
21 O, THE OPRAH MAGAZINE $52,215,856.00 $32,175,063.00 $84,390,919.00
22 FAMILY CIRCLE $62,254,788.23 $18,344,805.05 $80,599,593.28
23 NEW YORKER $69,807,834.81 $8,974,553.44 $78,782,388.25
24 SMITHSONIAN $75,365,693.64 $387,473.79 $75,753,167.43
25 NEWSWEEK $60,617,155.04 $12,212,684.40 $72,829,839.44
TOTAL TOP 25 $2,406,095,634.93 $1,215,824,104.92 $3,621,919,739.85
26 MAXIM $53,668,545.37 $19,032,602.04 $72,701,147.41
27 AARP BULLETIN ± $69,321,770.70 $0.00 $69,321,770.70
28 REAL SIMPLE $45,709,227.38 $23,124,937.44 $68,834,164.82
29 WOMAN'S DAY $51,676,267.50 $16,472,832.56 $68,149,100.06
30 LIFE & STYLE WEEKLY $1,305,349.00 $65,428,860.38 $66,734,209.38
31 MARTHA STEWART LIVING $51,581,992.00 $14,557,426.80 $66,139,418.80
32 PREVENTION $55,680,888.84 $10,215,172.68 $65,896,061.52
33 ROLLING STONE $51,794,533.62 $12,254,861.16 $64,049,394.78
34 LADIES' HOME JOURNAL $59,005,728.26 $4,666,762.98 $63,672,491.24
35 TASTE OF HOME $60,625,763.55 $2,457,931.77 $63,083,695.32
36 AAA LIVING ± $63,049,365.60 $0.00 $63,049,365.60
37 BARRON'S $53,728,010.00 $8,908,640.00 $62,636,650.00
38 IN STYLE $28,503,202.00 $32,485,704.96 $60,988,906.96
39 GLOBE $6,192,327.50 $53,939,524.34 $60,131,851.84
40 BLOOMBERG BUSINESSWEEK $52,468,112.82 $4,776,388.08 $57,244,500.90
41 MEN'S HEALTH $34,881,470.57 $22,340,704.05 $57,222,174.62
42 FORBES $53,834,950.13 $3,374,951.69 $57,209,901.82
43 GLAMOUR $29,752,263.00 $25,645,461.66 $55,397,724.66
44 ESPN THE MAGAZINE $51,243,010.00 $2,419,196.91 $53,662,206.91
45 FIRST $4,205,256.76 $46,571,722.47 $50,776,979.23
46 PLAYBOY $41,204,227.25 $8,124,600.01 $49,328,827.26
47 SHAPE $31,365,504.00 $16,414,694.82 $47,780,198.82
48 U.S. NEWS & WORLD REPORT $45,325,200.23 $2,175,298.17 $47,500,498.40
49 GOLF DIGEST $40,250,182.39 $4,716,679.02 $44,966,861.41
50 FOOD NETWORK MAGAZINE $30,978,000.00 $13,971,922.65 $44,949,922.65
TOTAL TOP 50 $3,473,446,783.38 $1,629,900,981.56 $5,103,347,764.94
51 EVERY DAY WITH RACHAEL RAY $33,405,012.00 $11,373,016.20 $44,778,028.20
52 COOKING LIGHT $34,811,872.00 $9,344,049.45 $44,155,921.45
53 VANITY FAIR $20,600,616.00 $22,445,688.66 $43,046,304.66
54 SEVENTEEN $32,730,750.00 $10,218,100.75 $42,948,850.75
55 VOGUE $25,192,008.23 $17,560,461.12 $42,752,469.35
56 REDBOOK $36,536,372.38 $5,752,231.38 $42,288,603.76
57 SOAP OPERA DIGEST $21,549,041.83 $20,598,406.92 $42,147,448.75
58 TRAVEL + LEISURE $40,250,002.50 $1,646,597.70 $41,896,600.20
59 COUNTRY LIVING $35,981,916.00 $5,135,653.40 $41,117,569.40
60 BON APPETIT $35,060,568.00 $5,105,817.90 $40,166,385.90
61 WEEK $38,631,787.50 $301,824.00 $38,933,611.50
62 WOMEN'S HEALTH $19,787,334.49 $17,082,466.60 $36,869,801.09
63 FOOD & WINE $32,822,829.50 $3,036,829.50 $35,859,659.00
64 ARCHITECTURAL DIGEST $28,415,316.40 $5,105,528.58 $33,520,844.98
65 SELF $21,799,739.45 $11,108,375.46 $32,908,114.91
66 GUIDEPOSTS $32,590,815.18 $78,003.12 $32,668,818.30
67 PARENTS $30,928,891.39 $1,320,627.00 $32,249,518.39
68 BIRDS & BLOOMS $31,654,563.75 $558,975.06 $32,213,538.81
69 POPULAR MECHANICS $26,602,284.00 $5,280,038.82 $31,882,322.82
70 SUNSET $27,316,596.00 $4,440,012.18 $31,756,608.18
71 JET $25,822,014.62 $5,838,789.35 $31,660,803.97
72 ALL YOU $17,954,106.24 $12,971,281.50 $30,925,387.74
73 PARENTING $30,473,355.24 $428,127.00 $30,901,482.24
74 POPULAR SCIENCE $23,567,084.63 $6,836,349.90 $30,403,434.53
75 HARVARD BUSINESS REVIEW $24,366,023.50 $5,501,970.00 $29,867,993.50
TOTAL TOP 75 $4,202,297,684.18 $1,818,970,203.11 $6,021,267,887.29
76 GQ-GENTLEMEN'S QUARTERLY $17,268,636.00 $11,779,873.92 $29,048,509.92
77 MONEY $26,083,951.36 $2,711,136.89 $28,795,088.25
78 GOLF MAGAZINE $25,772,188.05 $2,823,227.28 $28,595,415.33
79 PEOPLE STYLEWATCH $5,950,855.58 $22,384,219.20 $28,335,074.78
80 MORE $20,678,940.00 $7,232,000.00 $27,910,940.00
81 FITNESS $21,659,459.25 $6,195,000.00 $27,854,459.25
82 FAMILY HANDYMAN $25,594,896.00 $2,181,253.20 $27,776,149.20
83 AMERICAN RIFLEMAN ± $27,308,287.50 $0.00 $27,308,287.50
84 FORTUNE (NORTH AMERICA) $24,114,029.52 $2,788,466.40 $26,902,495.92
85 EBONY $21,050,343.27 $5,742,467.85 $26,792,811.12
86 ESSENCE $16,971,097.00 $9,271,602.90 $26,242,699.90
87 ELLE $11,622,892.50 $14,515,515.84 $26,138,408.34
88 FAMILYFUN * $25,446,798.65 $593,764.00 $26,040,562.65
89 MARIE CLAIRE $14,916,441.73 $11,004,661.68 $25,921,103.41
90 FIELD & STREAM $23,791,700.66 $2,043,884.64 $25,835,585.30
91 BOYS' LIFE $25,510,368.00 $41,143.20 $25,551,511.20
92 TRADITIONAL HOME $20,357,976.00 $4,516,934.40 $24,874,910.40
93 NEW YORK $20,703,503.07 $3,543,578.64 $24,247,081.71
94 HEALTH $19,903,818.00 $3,767,936.55 $23,671,754.55
95 WEIGHT WATCHERS $14,123,328.00 $9,319,710.33 $23,443,038.33
96 HOUSE BEAUTIFUL $18,446,808.00 $4,971,915.00 $23,418,723.00
97 WIRED $16,644,600.00 $5,968,054.20 $22,612,654.20
98 REMINISCE $22,120,516.21 $120,762.99 $22,241,279.20
99 COUNTRY $22,114,926.60 $79,708.23 $22,194,634.83
100 MOTOR TREND $17,144,784.00 $4,924,471.32 $22,069,255.32
TOTAL TOP 100 $4,707,598,829.13 $1,957,491,491.77 $6,665,090,320.90

* denotes based on first half figures only. 
± High proportion of title's circulation attributed to membership benefits.

Sources: Averages and totals calculated by the MPA Info Center from Audit Bureau of Circulations Fas Fax statements for the first and second six months of each year. Effective 2006, ABC established verified circulation as a separate category. This circulation is no longer included in revenue calculations.  Includes only domestic titles audited by A.B.C.; annuals, international editions and comics have been excluded. Only consumer magazuine titles with a frequency of quarterly or greater qualify for these data sets. Totals may not add exactly, due to rounding of averaged numbers. The Audit Bureau of Circulations ruled in 2011 that digital editions would be reported as part of the Fas Fax data; as of March 2011 digital editions make up less than 1% of A.B.C.'s Fas Fax data.

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