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Feb 08, 2012
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Home / Consumer Marketing / Facts and Figures / 2006 Average Paid & Verified Subscription Circulation for Top 100 ABC Magazines
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Average Paid & Verified Subscription Circulation for Top 100 ABC Magazines

2006

2006 Rank 2005 Rank Publication Name 2006 Subscriptions Paid & Verified 2005 Subscriptions % Change
1 1 AARP THE MAGAZINE ± 23,249,207 22,673,609 2.5%
2 2 AARP BULLETIN ± 22,621,079 22,075,011 2.5%
3 3 READER'S DIGEST 9,685,549 9,658,765 0.3%
4 5 BETTER HOMES AND GARDENS 7,426,796 7,407,332 0.3%
5 6 NATIONAL GEOGRAPHIC 4,898,439 5,237,108 -6.5%
6 8 GOOD HOUSEKEEPING 3,981,424 3,855,756 3.3%
7 7 TIME-THE WEEKLY NEWSMAGAZINE 3,956,331 3,887,480 1.8%
8 9 LADIES' HOME JOURNAL 3,866,112 3,832,710 0.9%
9 10 AAA WESTWAYS ± 3,733,561 3,676,058 1.6%
10 12 WOMAN'S DAY 3,367,778 3,221,516 4.5%
TOTAL TOP 10 86,786,274 85,525,344 1.5%
11 4 TV GUIDE 3,211,904 7,881,625 -59.2%
12 11 FAMILY CIRCLE 3,152,258 3,425,878 -8.0%
13 13 SPORTS ILLUSTRATED 3,121,997 3,207,632 -2.7%
14 14 NEWSWEEK 3,020,119 3,029,481 -0.3%
15 15 PREVENTION 2,999,725 2,980,640 0.6%
16 17 VIA MAGAZINE 2,808,377 2,740,850 2.5%
17 16 PLAYBOY 2,720,233 2,753,288 -1.2%
18 19 SOUTHERN LIVING 2,617,576 2,532,753 3.3%
19 21 AAA GOING PLACES ± 2,528,014 2,450,540 3.2%
20 20 AMERICAN LEGION MAGAZINE ± 2,525,264 2,528,853 -0.1%
21 23 AAA LIVING ± 2,411,813 2,167,800 11.3%
22 18 GUIDEPOSTS 2,357,714 2,627,174 -10.3%
23 22 PEOPLE 2,243,737 2,226,762 0.8%
24 31 GAME INFORMER MAGAZINE 2,117,002 1,918,940 10.3%
25 24 AAA WORLD* ± 2,106,675 2,135,652 -1.4%
TOTAL TOP 25 126,728,679 130,133,210 -2.6%
26 26 REDBOOK 2,103,530 2,033,756 3.4%
27 29 MAXIM 2,069,783 1,975,478 4.8%
28 28 PARENTS 2,031,667 1,986,778 2.3%
29 25 SMITHSONIAN 2,029,096 2,040,560 -0.6%
30 27 U.S. NEWS & WORLD REPORT 2,000,642 1,989,320 0.6%
31 33 ESPN THE MAGAZINE 1,988,685 1,848,385 7.6%
32 30 PARENTING 1,871,299 1,940,655 -3.6%
33 35 FAMILYFUN 1,840,167 1,762,198 4.4%
34 32 MONEY 1,831,396 1,850,296 -1.0%
35 36 ENTERTAINMENT WEEKLY 1,745,876 1,737,598 0.5%
36 37 ENDLESS VACATION* 1,720,971 1,712,564 0.5%
37 38 SEVENTEEN 1,657,180 1,679,425 -1.3%
38 39 MARTHA STEWART LIVING 1,654,253 1,605,475 3.0%
39 40 VFW MAGAZINE 1,606,154 1,586,774 1.2%
40 42 REAL SIMPLE 1,554,935 1,501,442 3.6%
41 47 GOLF DIGEST 1,503,366 1,450,195 3.7%
42 41 COOKING LIGHT 1,500,752 1,514,406 -0.9%
43 34 HOME & AWAY 1,493,337 1,801,441 -17.1%
44 45 O, THE OPRAH MAGAZINE 1,480,747 1,478,795 0.1%
45 44 COUNTRY LIVING 1,439,408 1,478,912 -2.7%
46 46 GLAMOUR 1,437,600 1,462,523 -1.7%
47 43 FIELD & STREAM 1,422,517 1,500,468 -5.2%
48 49 SUNSET 1,382,752 1,355,703 2.0%
50 48 AMERICAN RIFLEMAN ± 1,341,425 1,374,970 -2.4%
TOTAL TOP 50 168,792,785 172,112,775 -1.9%
51 62 ROLLING STONE 1,312,646 1,174,904 11.7%
52 51 GOLF MAGAZINE 1,308,172 1,323,261 -1.1%
53 57 FITNESS 1,303,759 1,235,255 5.5%
54 54 MEN'S HEALTH 1,299,816 1,280,909 1.5%
55 53 HEALTH 1,293,800 1,287,904 0.5%
56 59 BOYS' LIFE 1,220,554 1,220,774 0.0%
57 56 SCHOLASTIC PARENT & CHILD* 1,219,412 1,237,512 -1.5%
58 55 EBONY 1,217,885 1,268,379 -4.0%
59 60 BON APPETIT 1,212,118 1,187,973 2.0%
60 50 POPULAR SCIENCE 1,199,143 1,347,764 -11.0%
61 58 CAR AND DRIVER 1,185,096 1,222,188 -3.0%
62 63 COUNTRY HOME 1,162,456 1,164,527 -0.2%
63 66 SELF 1,137,605 1,068,046 6.5%
64 64 TEEN PEOPLE 1,134,689 1,154,654 -1.7%
65 65 FAMILY HANDYMAN 1,100,153 1,072,362 2.6%
66 68 STUFF 1,068,442 1,045,840 2.2%
67 67 POPULAR MECHANICS 1,066,490 1,061,245 0.5%
68 73 COSMO GIRL! 1,050,276 972,657 8.0%
69 71 NEW YORKER 1,018,815 1,006,698 1.2%
70 69 SCOUTING 1,006,989 1,020,466 -1.3%
71 76 MORE 1,005,480 954,581 5.3%
72 70 ELKS MAGAZINE* ± 1,000,835 1,009,123 -0.8%
73 79 IN STYLE 994,250 934,989 6.3%
74 78 COSMOPOLITAN 990,356 939,558 5.4%
75 74 MOTOR TREND 970,104 971,663 -0.2%
TOTAL TOP 75 197,272,123 200,276,002 -1.5%
76 80 TRAVEL + LEISURE 939,081 932,460 0.7%
77 77 HOME 938,678 949,713 -1.2%
78 72 AMERICAN HUNTER ± 929,294 988,817 -6.0%
79 92 VIM & VIGOR* 915,882 831,767 10.1%
80 82 THIS OLD HOUSE 907,178 902,580 0.5%
81 84 GOURMET 898,081 896,473 0.2%
82 75 BUSINESSWEEK 896,427 961,273 -6.7%
83 90 FOOD & WINE 896,038 863,825 3.7%
84 85 FORBES 889,566 888,784 0.1%
85 83 FHM (FOR HIM MAGAZINE) 882,661 898,817 -1.8%
86 86 MIDWEST LIVING 880,425 884,863 -0.5%
87 88 WEIGHT WATCHERS 879,969 879,160 0.1%
88 96 LUCKY 869,025 808,501 7.5%
89 89 HOUSE & GARDEN 866,815 863,916 0.3%
90 81 OUTDOOR LIFE 862,349 914,858 -5.7%
91 95 VOGUE 853,050 819,001 4.2%
92 105 ALLURE 835,742 757,722 10.3%
93 94 WORKING MOTHER 830,637 826,498 0.5%
94 93 TRADITIONAL HOME 828,656 827,120 0.2%
95 98 HANDY, HANDYMAN CLUB  OF AMERICA MAGAZINE ± 822,709 802,811 2.5%
96 99 ESSENCE 815,361 802,491 1.6%
97 97 FORTUNE (NORTH AMERICA) 812,092 808,125 0.5%
98 100 HOUSE BEAUTIFUL 806,890 781,871 3.2%
99 104 KIPLINGER'S PERSONAL FINANCE 803,945 762,966 5.4%
100 91 JET 802,877 852,471 -5.8%
TOTAL TOP 100 218,935,547 221,782,879 -1.3%

* denotes first half figures only.
** denotes second half figures only.
± High proportion of title's circulation attributed to membership benefits.

Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Domestic titles audited by ABC; Annuals, international editions and comics have been excluded. Totals may not add exactly, due to rounding of averaged numbers.

Click on the link below to view in Excel:
FYABC2006top100paidverifiedsubs.xls

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