Post Summit Recap: Day One | Day Two Individual Tracks | Media Center | Photo Gallery | Buzz on Twitter
General SessionsWednesday, October 14, 2009Grand Hyatt New York
Reinventing Portability: 4 Things to Know Now
Michael Kelley, Partner, Advisory Services for PricewaterhouseCoopers' Entertainment, Media, Communications and Technology Sector, moderated a panel featuring Jacki Kelley, President, Universal McCann North America, and Douglas Scott, President, OgilvyEntertainment, to explore the potential for publishers to capture marketers' dollars as content moves to portable devices.View Kelley's PPT presentation
The Future of Content
Steven Kydd, Demand Media's top executive in charge of its Studios business, explains the buzz-generating company's disruptive model for publishing high quality original content--for profit and with purpose. Kydd demonsrates how Demand Studios is permanently changing the economics of online publishing, and how magazines are poised to profit from this breakthrough model.
The Magazine Brand Business Model of Tomorrow
Scott Donaton, President & CEO, Ensemble, led a discussion on current and future business models with panelists David Carey, Group President, Condé Nast Publications; Maria Rodale, Chairman & CEO, Rodale Inc.; and Efrem “Skip” Zimbalist, President and CEO, Active Interest Media, Inc. Donaton opened with the video above; click to play.
Keynote: The End of the Media World as We Know It
The New York Times media columnist David Carr sat down with New Yorker staff writer Ken Auletta for an entertaining discussion of the latter’s new book, Googled: The End of the World as We Know It, at the Summit.
How Changes in Printing Technologies Improve Business
While most of the conversation on the first day of the Summit was dominated by new media technology and its effect on the industry, this particular panel discussion focused solely on the print product. Moderated by John Loughlin, Executive Vice President and General Manager, Hearst Magazines, the panel included of Dr. Cynthia Arnold, Chief Technology Officer, Sun Chemical Corporation; Gregg Hano, Group Publisher, PopSci Media Group; and Tod Riedel, COO, Structural Graphics.
View Riedel's PPT presentation
Zinio Product Demo
Jeanniey Mullen, Chief Marketing Officer for Zinio and VIV, hosted a 5-minute demo showcasing Zinio.com global store and its ability to be replicated as a private label newsstand. Afterwards, Mullen demonstrated interactive, dynamically designed magazines with their technology and Zinio's multi-screen strategy.
Conversation with Netflix's Reed Hastings
Launch in Windows Media Player
BusinessWeek.com Editor-in-Chief John Byrne interviewed Reed Hastings, the Founder, Chairman and CEO of Netflix, which had about $1.3 billion in revenue last year and claims about 10 million subscribers. During the discussion Byrne pointed out the similarities between the magazine industry and Netflix. Both have businesses dependent to a large degree on the hard copy delivery of content via the postal service. And both businesses are engaged in efforts to reach consumers through digital channels.
Keynote Interview: The Discipline of Innovation
Before discussing the path to innovation with Melanie L. Healey, Group President, North America of Proctor & Gamble, The Silver Lining author Scott Anthony, President of Innosight LLC, shared his tips for innovation.
View Anthony's PPT presentation
Individual TracksThursday, October 15, 2009
Research Highlights
Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America, presents new research that speaks to the growing emphasis on advertising ROI and how magazines fit in.
View her presentation
Keynote: The Future of Magazine
John Micklethwait, Editor-in-Chief, The Economist, will explain why magazine editors shouldn’t worry... much.
Listen
Where Are the Readers?
Moderated by Cyndi Stivers, Managing Editor, EW.com. Panelists include Paul Maidment, Editor, Forbes;Marian Salzman, CMO and Partner, Porter Novelli Worldwide; and Jonathan Shar, General Manager/SVP, CNNMoney.com.
Who Pays for Content
A panel of publishing veterans looks at ways to make content pay and the role editors play in helping their companies find the right answer. Moderated by Mark Jannot, Editorial Director, PopSci Media Group and Editor-in-Chief, PopSci.com. Panelists include Rafat Ali, Founder, Publisher and Editor, ContentNext Media, Inc.; Gordon Crovitz, Co-Founder, Journalism Online; Gary Hoenig, General Manager and Editorial Director, ESPN Publishing; and Mark Stanich, SVP and CMO, American Express Publishing Corporation.
What Happened to the Record Album and Why It Matters to Magazines
Bill Werde, Editorial Director, Billboard
The Decline and Rise ofMagazine Journalism
Moderated by Jacob Weisberg, Chairman and Editor-in-Chief, The Slate Group. Panelists include Nick Denton, Gawker Media; Simon Dumenco, "Media Guy" Columnist, Advertising Age and Susan Morrison, Articles Editor, The New Yorker.
Concluding Remarks
David Willey, Editor-in-Chief, Runner’s World and Editorial Director, Running Times; President, ASME
Consumer Marketing Track
How to Edit for Today's Consumer
Managing Editor Clare McHugh of ALL YOU magazine shares her unique perspective on today’s consumer, along with the innovative editorial approach that ALL YOU has perfected to grow paid circulation in every year of publication.
How to Market Magazines More Effectively on the Internet
Kristiana Helmick of Amazon outlines Amazon’s strategy for strengthening its magazine program, including a review of the Best Cover of the Year Promotion conducted in partnership with the American Society of Magazine Editors.
What New Technology Platforms Mean for Consumer Marketers
Peter Meirs, Vice President of Production Technologies for Time Inc. provides a clear, unvarnished point of view about technology winners and losers.
What is the Future of the Newsstand Channel?
Three leading wholesalers examine the challenges of growing newsstand sales in the current environment. This group, moderated by Mike Sullivan, President and CEO of CMG, discusses retail innovations like scan-based trading and self-scan checkouts. Panelists include Ron Clark, President and COO, Hudson News Distribution; Dave Parry, President, The News Group; and Alan Tuchman, President, Source Interlink Distribution.
Partnering with Social Networks: What Magazines Can Learn
Fabio Freyre, Vice President, Advertising for Facebook and a former publisher of Sports Illustrated, describes how Facebook is generating revenue and creating magazine partnerships that can build your business.
How Should MagazinesManage the Brand?
Moderated by brand consultant Claire Tondreau of Hotspring, this lively discussion about the value of the brand across all publishing disciplines including consumer marketing includes panelists Alan Press, Senior Vice President of Marketing & Circulation, The Economist; Andy Sareyan, Chief Brand Officer and Executive Vice President, Meredith National Media Group and President, Better Homes & Gardens; and Michelle Ebanks, President, Essence Communications Inc.
How Magazines Can Profit in the Era of Accountability
MaryAnn Bekkedahl, Executive VP, Group Publisher, Rodale Inc. will interview Priya Elliott, Vice President, Global Media, Citigroup and Colleen Milway, Global Media Director, Campbell Soup Company on how they determine what’s working for their brands and the implications for magazine brands going forward. Topics include how the definition of accountability is evolving, the latest tools being used by advertisers to assess ROI, and the role of new magazine metrics.
What the Future Holds: Magazines and Social Media
Lauren Wiener, Senior Vice President, Meredith Interactive, shares a case study and discusses strategies on how to grow revenue from social media such as Twitter, Facebook,YouTube and beyond.
What the Future Holds: Magazines and Mobile
Jamie Pallot, Editorial Director, Condé Nast Digital, shares a case study that shows how one publisher is taking advantage of the rapid growth of mobile advertising and leaves this session with publishers can incorporate to grow mobile revenue with benefits for advertisers and publishers.
View his presentation
Trends in Integrated Marketing: What's Working for Media Companies
View the presentation
Closing Remarks
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