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GENERAL SESSIONS
Wednesday, October 14

___________

@Grand Hyatt New York
109 East 42nd Street
(at Grand Central Terminal)
New York, NY

Magazine Innovation Summit General Sessions feature speakers, panelists and case studies addressing technological, operational and creative change in the business.  The topics and discussions are geared to industry leaders and other senior magazine executives and editors. 

The second day features Individual Tracks (click here).

Please note: The Summit program is subject to change. For the latest updates, relevant headlines and attendee networking, follow us on Twitter @MagInnov8.

CONFERENCE AGENDA

**program is subject to change**

8:00am -5:00pm

SESSIONS

ANNUAL MEETING
Cathie Black, President, Hearst Magazines

PRESIDENT'S WELCOME & MPA CHAIRMAN'S REVIEW
Nina Link, President & CEO, Magazine Publishers of America
John Q. Griffin, Executive Vice President and President of Publishing, National Geographic Society

REINVENTING PORTABILITY: 4 THINGS TO KNOW NOW
Michael Kelley of PricewaterhouseCoopers Jacki Kelley, President, UM North America, and Douglas Scott, President, OgilvyEntertainment, will explore the potential for publishers to capture marketers' dollars as content moves to portable devices. The session will examine new revenue streams, how revenue may be split among the various parties, what defines marketing success, the new metrics that will define how media are selected, whether marketers are "device neutral" and more.

HOW SMALL NICHE SITES CAN CREATE BIG OPPORTUNITIES FOR YOUR BRAND
With the proliferation of online media content, content-specific “niche” sites are an ideal way to capture the attention of an otherwise diluted audience while extending a business’s long tail. David Liu, Co-Founder and CEO of the #1 wedding website The Knot, discusses how super-relevant, hyper-targeted niche sites provide opportunities for both media brands and advertisers to draw the right audience.

LUNCHEON
CONVERSATION WITH NETFLIX'S REED HASTINGS
Sponsored by Worldcolor.
John Byrne, Executive Editor/Editor-in-Chief, BusinessWeek.com, will interview Reed Hastings, Founder, Chairman and CEO, Netflix.  Reed Hastings will discuss Netflix’s innovative management system (i.e.; pay above-market salaries for employees), how the challenges of the postal system impact his fast-growing business, how Netflix uses technology to develop deeper relationships with its 8 million subscribers and why his subscriber-based business will continue to expand even in a recession.

ANNOUNCEMENT OF BEST COVER CONTEST WINNERS
ASME President and Runner's World Editor David Willey and Amazon.com will announce the year's best magazine covers as determined by the Amazon audience.

ZINIO PRODUCT DEMONSTRATION
Jeanniey Mullen, Chief Marketing Officer for Zinio and VIV, will host a 5-minute demo starting with the Zinio.com global store showcasing language/currency/search and its ability to be replicated as a private label newsstand.  She will then demonstrate interactive, dynamically designed magazines and will end with a quick overview on Zinio's multi-screen strategy.

KEYNOTE INTERVIEW: THE DISCIPLINE OF INNOVATION
Scott Anthony, the author of The Silver Lining, will interview Mel Healey, Group President, North America, Procter & Gamble, about best practices marketers employ to increase the odds that their efforts to innovate will suceeed -- and what publishers can learn from these efforts.

PUTTING BACK THE WALL: NEW CONCEPTS FOR PAID CONTENT
Should consumers pay to access content or should information be free?  Does the current ad-supported model make sense anymore?  This lively panel will analyze both sides of the paid content debate as experts explore a range of methods to save journalism and other forms of online content. Moderated by  Walter Isaacson, President and CEO, Aspen Institute. Panelists include Matt Mankins, CEO, in-a-moon; Betsy Morgan, former CEO, The Huffington Post; John Squires, Executive Vice President, Time Inc.; and Daniel Stein, President, Chairman and CEO, eMusic.

KEYNOTE INTERVIEW: WHAT TRANSFORMATION AT THE POST OFFICE MEANS FOR PUBLISHERS
Hear Postmaster General Jack Potter in an exclusive discussion with Cathie Black, President, Hearst Magazines, about pending changes in the postal service, how the USPS will overcome short-term challenges to succeed, and his vision for the next two decades.

WHO SHOULD ATTEND?
Consumer marketing professionals (circulators, audience developers) of all levels.

Featured sessions include:

• What New Technology Platforms Mean for Consumer Marketers
   
• Improving the Consumer Experience:  The Maghound Approach
   
• What’s the Future of Newsstand Sales?

Click here to see program

WHO SHOULD ATTEND?
CEO's, CMO's, Publishers, ad sales, research, PR and marketing professionals in the publishing space

Featured sessions include:

• How Magazines Can Profit in the Era of Accountability
   
• Case in Point: Magazines and Mobile
   
• Selling Magazines to Clients:  How Agencies Do It
  

Click here to see full program

WHO SHOULD ATTEND?
Editorial decision-makers (editors-in-chief, executive and managing editors, editorial directors), but appropriate for magazine editors of all levels.

Featured sessions include:

• The Future of the Magazine
   
• Why Advertisers Still Need Magazines
   
• The Decline and Rise of Magazine Journalism

Click here to see full program

VENUE: Hearst Building
300 West 57th Street
(At 57th St)
Joseph Urban Theatre
New York, NY