Home  |  Program Agenda  |  Event Highlights  |   Charles Townsend Speech  |  Reports

TUESDAY, JUNE 29, 2010

GENERAL SESSIONS

Todd Hale, SVP Consumer & Shopping Insights, The Nielsen Company

Dave McConnell, President & CEO, GMDC

CONSUMERS, GENERAL MERCHANDISE AND MAGAZINES: FOLLOW UP Q&A WITH KEYNOTE PRESENTERS

Todd Hale, SVP Consumer & Shopping Insights, Nielsen Company, and Dave McConnell, President & CEO, GMDC, discussed how their keynote presentations can be turned into actionable insights and next steps for retailers, distributors, wholesalers, consultants and publishers. Terry McGraw, VP, Retail Marketing at CMG moderated.

DRIVING NEWSSTAND SALES WITH THE INTERNET

Publishers talked about how they using the internet to support retail growth and new internet initiatives that are in the works like geo-marketing, mobile marketing and  internet coupons.

Panelists included David Algire, VP/Retail Sales, Meredith;
Mark Buckalew, Director Newsstand Sales, Rodale; Dick DiBlasio, Director of Corporate Accounts and Industry Relations, Inmar; Dan Fagan, Director of Sales, Coupons.com Inc.; and
Will Michalopoulos, Vice President, Retail Sales & Marketing, Hachette Filipacchi Media U.S., Inc.

USING DATA TO MAXIMIZE SALES AND PROFITS

A discussion about the use of POS data and how others are using this data to understand sales trends and manage their business. 

Panelists included Mark Deuschle, SVP, Park City Group, and
Patrick Smith, VP Sales, Park City Group. Stephanie Justice, Senior Vice President, Comag Marketing Group moderated.

UNTAPPED POTENTIAL: MARKETING MAGAZINES TO THE HISPANIC CONSUMER

Attendees listened to retail, wholesale and distribution experts navigate through the challenges and discussed how to take advantage of the opportunity to better serve the media needs of the Hispanic consumer.

Panelists included Joe Bohorques, CEO, Spanish Periodicals;
Jim Dahlen, Senior Buyer, HEB; and Dave Forsman, VP of Marketing, The News Group Central Division. Charlie Walker, SVP, Sales & Marketing, Kable Distribution Services, Inc. moderated.

IPDA INDUSTRY DINNER

WEDNESDAY, JUNE 30, 2010

GENERAL SESSIONS

MAGAZINES AT RETAIL: AN EDITOR LOOKS FORWARD

Larry Hackett, Managing Editor, People, and President of the American Society of Magazine Editors

WHAT RETAILERS ARE LOOKING FOR: MAKING THE MOST OF YOUR SALES CALLS
Attendees joined this panel of current and former retailers to find out what information buyers are looking for and how they like to receive it. 

Panelist: Jerry Lynch, President, IPDA
Steve Burbridge, VP, Sales & Logistics, Time/Warner Retail Sales & Marketing will moderate

SMALL AND MID-SIZE PUBLISHERS FACE A NEW DECADE

This panel discussed connecting with consumers and readers, building a brand through multiple retail channels other media. 

IN STORE BEST PRACTICES

Attendees listened to two experienced wholesalers share real world examples including temporary price reductions, cross-merchandising successes, regional magazine promotions, and category promotions that benefit every magazine in the store.

Panelist: Ron Clark, President and COO, Hudson News
Kathy Meier, VP Sales and Marketing, Harrisburg News
Scott Largey, Vice President Sales, Curtis Circulation, will moderate