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What lies ahead for the magazine publishing business? Increased emphasis on consumer-driven (versus advertising) revenue channels, with retail continuing as the cornerstone, Condé Nast Publications president/CEO Chuck Townsend stressed to Retail Marketplace attendees.
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Today, "story telling" about reality TV stars and those involved in dramatic human interest sagas drive People's sales as much as celebrity news hooks, reports the title's managing editor.
Nielsen SVP Todd Hale shared the latest on consumer spending intentions, and a new analysis revealing that heavy magazine readers spend considerably more overall than the average household.
In addition to their cross-category product sales benefits and high impulse factor, new GMDC research shows magazines/books being gateway categories that drive consumers toward health/wellness lifestyles and product purchases.
Magazines are a fast-growing source of coupons for many products, and publishers are using print/online coupons to drive retail sales of their own titles.
Magazines are partnering with retailers to use mobile access to engage customers in promotion that sell both newsstand copies and related merchandise.
With the economy playing hardball with U.K. publishers' critical retail revenue source, channel partners have gotten aggressively innovative on all fronts.
Vague claims of being "different" don't cut it today. Buyers want well-researched proposals with clear, realistic sales/profit projections and other benefits for their specific chains.
This new enthusiast magazine publisher has generated dramatic retail results, thanks to content value that's clear on its titles' covers and ample reader input.
Launched in late 2008, this title attests to consumers' hunger for new print magazines that engage and meet a compelling need.
The publishing industry's "Power of Print" campaign spells out the facts about magazines' value to the 93%+ of U.S. adults (and 96% of those under 35) who read them.
The bottom line for retailers is clear in Willard Bishop's Grocery SuperStudy: This category's overall true profit of 25.6% is more than double the store average, stressed Lynch.
While Canada has been impacted by the recession, full-year 2009 data showed improvement in magazine sales and significant growth in books.
In addition to understanding the highly diverse Hispanic market, channel partners need to strategize planograms, merchandising and more.
Consumer Union's latest title is thriving (sans advertising), thanks to serving a pressing need, which enables premium single-copy/subscription pricing.
Wholesalers outlined the roles of each channel partner in generating maximum results from promotion programs.
Armed with strong market knowledge and creative, realistic strategies, smaller publishers can indeed build profitable retail distribution/sales. Several pros offered specific advice.
How one C-store has become a destination for repeat and new customers (including women), selling hundreds of periodicals per day.
Partners in value chains driven by synchronized POS data, enabling true demand-driven response, are out-performing competitors on ROA, turns and revenue growth, reported a retail software solutions provider.
This brand's mission of putting global events into local perspective—and its frank, independent editorial content—continue to compell readers and drive sales growth.
An update on the retail results being realized through Taunton's circulation- and brand extension-driven model.
