Reinventing Portability: 4 Things to Know Now presentation- Magazine Innovation Summit 2009
Michael Kelley, Partner, Advisory Services for PricewaterhouseCoopers' Entertainment, Media, Communications and Technology Sector, moderated a panel featuring Jacki Kelley, President, Universal McCann North America, and Douglas Scott, President, OgilvyEntertainment, to explore the potential for publishers to capture marketers' dollars as content moves to portable devices.
