This sales tool has been updated with extensive research data and is available on the Advertising & PIB homepage and Accountability section.

Use this new sales tool to null concerns that decision makers may have about advertising in magazines. Using third-party research and a simple goal and insight approach it takes six common marketing objectives and demonstrates how magazines are key to achieving them.

Including:

Goal: Maximizing purchase intent is critical for me right now.

Insight: Magazines rank #1 in lifting purchase intent – and do it efficiently.

Goal: I need more consumers to buy from my website.

Insight: Magazine ads excel at producing traffic that lead to purchases.

And more!