TEST YOUR MEDIA IQ!
What medium do consumers use most to inspire web search?
Which media's audiences have grown at the highest rate over the past 5 years?
What medium makes your budget work harder?
Where are advertisers growing their media investments?
In what media do you find the most social networkers?
In which medium are consumers most likely to engage with ads?
What medium ranks highest in ad impact relative to time spent?
To order additional flashcards, please write to promotion@magazine.org.
For more information, check out the resources below or to schedule an appointment call 212-872-3721.
Ad Impact Piece Focus on Results
Connect media facts to specific marketing objectives to strengthen ad performance about advertising in magazines with six ways magazines are key in meeting ad goals. Read more.
Think you know media myth from reality?
Check out the data that busts a number of misconceptions. Read more.
The Magazine Handbook 2009-2010
This compendium of research answers all of your questions about the magazine industry. Read more.
New and Updated Category-Specific Fact Sheets
Independent data provide compelling evidence of how magazines work with other media to drive purchase intent and web activity. Read more.
Case Studies – Find out more about your favorite campaigns. Read more.
Magazines Deliver Most Ad Value per Minute
Think time spent accurately assesses a medium’s value? The new analysis links time spent with media to ad impact, using third party sources. Read more.
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