With 10 all-new pages and updates throughout, the 2009/10 Magazine Handbook provides a wealth of advertiser-funded research, facts, figures and statistics on all aspects of the U.S. consumer magazine industry that can be used by advertisers and magazine industry executives.

This user-friendly guide features a great assortment of the latest information about magazines, including:

• Advertising effectiveness
• Digital trends
• Reader engagement
• Readership
• Circulation trends
• Editorial diversity