MPA – The Association of Magazine Media (formerly Magazine Publishers of America)

2011 ANA Annual Conference – Masters of Marketing

October 26, 2011

The magazine rack at the ANA conference distributed over 8,000 magazines. Conference attendees swarmed the racks hoping to score their favorite titles, taking home 8,9, even 10 magazines at a time. Representing over 150 titles, one attendee exclaimed the rack was “Better than Barnes & Noble!”

Magazine Media Factbook

Check out the new Factbook with an expanded Digital section as well as the latest on Readership, Reach and Engagement. The Factbook also now has a searchable microsite as well as an app.

Magazines Post PIB Ad Growth in First Half

July 11, 2011

PIB ad pages and revenue increased during the first six months of the year. Magazines logged overall ad gains for the fifth consecutive quarter.

Want to help your advertisers’ sales boom?

Advertisers who solely focus on reaching younger consumers (18-34 or 18-49) could be overlooking a group with tremendous buying power – the 78 million Baby Boomers.

Magazine Industry Posts Pib Advertising Revenue and Page Growth for the Fourth Quarter in a Row
Auto, Apparel, Finance and Tech Ad categories post double-digit gains in the first quarter of 2011.

2011 Kelly Awards is on hiatus until next year when it will be restaged to spotlight creative excellence and effectiveness in all forms of advertising on all magazine media platforms. We look forward to celebrating with you next year.

A New Look for MPA
Magazine Publishers of America has adopted new name, tagline and logo. View an animation illustrating the evolution to MPA's new logo.

MPA Scores Postal Victory for the Magazine Advertising
Magazine publishers and advertisers received good news earlier last week when the Postal Service implemented changes in mailing standards fought hard for by MPA. Now, certain types of ads mailed with magazines, such as supplements, product samples and ads containing electronics, will be a lot more cost-effective to mail.

New Advertiser-Funded Research Proves Magazine Deliver

New advertiser-funded research proves that magazines are the most efficient medium at key stages of the purchase funnel. Read more

New Resource Proves Magazines Boost Ad Impact - Updated

To answer tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths. Read more

Creative Diagnostic Tool to Make Magazine Creative More Accountable

This diagnostic tool allows advertisers to assess engagement with magazines advertising creative and ultimately strengthen results. Read more

White Paper Released - Consumers Value Magazines in their Media Mix

Consumers still value magazines in their media mix. Do you? explores consumer loyalty to magazines and why they’re a must-have medium for advertisers. Read more

Misperceptions about Magazine Closings

Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective. Read more

Updated Category-Specific Fact Sheets

Showing how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel. Read more

Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel

New findings from Dynamic Logic prove magazines lead in effectiveness and efficiency, reinforcing prior research. Read more

Update on Magazine Measurement Initiative

MPA has issued an update on its efforts to improve magazine audience measurement Read more

Hispanic/Latino Market Profile

The Hispanic/Latino Market Profile provides insights on this expanding market, offering an overview of Hispanic/Latino geographic trends... Read more

African American/Black Profile

The newly updated African-American/Black Market Profile provides you and your advertisers with valuable data to better target the increasingly diverse Read more

Magazine Media Factbook

Check out the new Factbook with an expanded Digital section as well as the latest on Readership, Reach and Engagement. The Factbook also now has a searchable microsite as well as an app. Read more

Outstanding Magazine Ads - 2010 Kelly Awards Winners

San Francisco-based advertising agency Goodby, Silverstein & Partners is the winner of the Grand Prize Kelly for the campaign "Häagen-Dazs Five." Read more

Study: $3 Billion in Subscription Revenue Projected for Interactive Periodicals by 2014

The Twenty Tweetable Truths About Magazines