MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - Jan

Jan - Mar 2009 vs 2008

April 14, 2008

Click here to download the data in an Excel spreadsheet

	2009*	2008*		2009*	2008*
Publication	Dollars	Dollars	%CHG	Pages	Pages	%CHG
AARP-THE MAGAZINE	42,385,335	47,323,399	-10.4	69.45	84.98	-18.3
ABA JOURNAL-THE LAWYERS MAGAZINE	0	1,346,667	--	0.00	44.76	--
ADVOCATE	1,712,275	1,521,739	12.5	89.67	77.96	15.0
ALL YOU	5,348,997	5,222,875	2.4	192.66	217.24	-11.3
ALLURE	27,536,304	39,112,592	-29.6	215.47	327.83	-34.3
AMERICAN BABY	22,416,305	23,541,078	-4.8	115.74	130.76	-11.5
AMERICAN PHOTO	4,705,534	5,803,239	-18.9	98.50	126.48	-22.1
AMERICAN WAY	10,589,823	11,528,321	-8.1	331.54	381.04	-13.0
ARCHITECTURAL DIGEST	22,136,555	40,165,983	-44.9	196.85	372.62	-47.2
ARTHUR FROMMERS BDGT TRVL	4,958,296	7,208,576	-31.2	88.78	135.54	-34.5
ATLANTIC THE	4,737,660	5,803,016	-18.4	77.35	94.45	-18.1
AUDUBON	4,234,974	4,635,537	-8.6	97.83	111.36	-12.1
AUTOMOBILE MAGAZINE	10,722,945	16,238,010	-34.0	108.37	178.29	-39.2
AUTOWEEK	5,252,587	7,760,091	-32.3	146.68	224.68	-34.7
BABY TALK	10,577,613	12,482,400	-15.3	66.35	84.74	-21.7
BACKPACKER	0	6,329,782	--	0.00	124.81	--
BARRONS	11,545,568	15,718,029	-26.5	264.19	373.34	-29.2
BASSMASTER	3,691,625	4,151,179	-11.1	97.43	110.35	-11.7
BESTLIFE	5,208,190	6,935,391	-24.9	63.16	99.15	-36.3
BETTER HOMES & GARDENS	149,799,588	158,787,809	-5.7	320.34	357.22	-10.3
BICYCLING	5,636,601	7,332,555	-23.1	93.30	129.46	-27.9
BLACK ENTERPRISE	7,205,853	8,122,464	-11.3	153.98	188.34	-18.2
BLENDER	5,324,291	10,741,741	-50.4	48.27	109.58	-55.9
BOATING	5,713,173	10,943,018	-47.8	132.97	253.00	-47.4
BOATING LIFE	1,742,676	2,719,927	-35.9	95.64	202.57	-52.8
BODY + SOUL	5,342,860	6,343,512	-15.8	109.90	148.52	-26.0
BON APPETIT	15,906,425	19,889,706	-20.0	121.27	163.09	-25.6
BOYS' LIFE	604,620	1,004,756	-39.8	14.09	23.63	-40.4
BRIDAL GUIDE	25,787,106	28,429,883	-9.3	625.10	718.05	-12.9
BRIDE'S	77,008,120	85,274,699	-9.7	973.28	1,141.15	-14.7
BUSINESS WEEK	33,950,538	54,057,460	-37.2	258.79	430.04	-39.8
CAR AND DRIVER	35,440,435	42,412,537	-16.4	170.44	213.80	-20.3
CELEBRATED LIVING	949,914	1,152,229	-17.6	42.00	55.00	-23.6
COASTAL LIVING	7,783,505	7,793,922	-0.1	137.36	140.64	-2.3
CONDE NAST PORTFOLIO	4,094,020	7,988,843	-48.8	66.05	168.98	-60.9
CONDE NAST TRAVELER	26,321,970	37,000,023	-28.9	227.96	341.96	-33.3
COOKIE	9,788,871	9,920,771	-1.3	111.90	130.47	-14.2
COOKING LIGHT	23,860,314	26,945,000	-11.4	217.98	263.13	-17.2
COOKING WITH PAULA DEEN	2,727,571	2,377,832	14.7	45.52	38.48	18.3
COSMOGIRL	0	13,872,087	--	0.00	130.25	--
COSMOPOLITAN	72,702,267	83,439,081	-12.9	294.53	352.98	-16.6
COTTAGE LIVING	0	8,452,610	--	0.00	120.97	--
COUNTRY HOME	9,076,936	24,743,279	-63.3	39.75	113.55	-65.0
COUNTRY LIVING	25,984,640	28,530,519	-8.9	172.94	197.69	-12.5
COUNTRY WEEKLY	3,500,332	6,490,007	-46.1	139.97	162.35	-13.8
CRUISING WORLD	6,141,251	7,287,907	-15.7	201.08	253.16	-20.6
CYCLE WORLD	6,734,772	7,969,900	-15.5	137.65	162.56	-15.3
DEPARTURES	13,409,886	22,437,374	-40.2	158.84	278.75	-43.0
DETAILS	10,544,937	13,664,285	-22.8	155.85	226.33	-31.1
DIABETES FOCUS	0	1,915,026	--	0.00	19.45	--
DIABETES FORECAST	2,436,089	2,741,770	-11.1	98.72	119.26	-17.2
DISCOVER	3,197,305	3,108,490	2.9	55.65	57.50	-3.2
DOMINO	5,820,530	8,201,143	-29.0	52.94	99.26	-46.7
DUCKS UNLIMITED	1,788,655	2,196,215	-18.6	46.74	57.74	-19.1
DWELL	4,707,649	6,899,500	-31.8	121.31	190.81	-36.4
EBONY	9,484,428	13,645,649	-30.5	160.17	239.97	-33.3
ECONOMIST	27,882,129	31,308,893	-10.9	484.96	596.99	-18.8
ELEGANT BRIDE	4,539,422	5,704,206	-20.4	119.79	156.93	-23.7
ELLE	55,931,207	71,832,951	-22.1	431.29	583.55	-26.1
ELLE DECOR	12,697,453	13,976,581	-9.2	158.07	179.84	-12.1
ENDLESS VACATION	2,476,753	2,418,551	2.4	29.36	31.61	-7.1
ENTERTAINMENT WEEKLY	28,880,286	44,116,620	-34.5	175.30	280.50	-37.5
ENTREPRENEUR	23,561,925	25,440,882	-7.4	269.49	303.32	-11.2
ESPN MAGAZINE	40,276,296	56,942,171	-29.3	186.78	273.79	-31.8
ESQUIRE	17,545,348	22,422,294	-21.8	148.26	198.23	-25.2
ESSENCE	23,407,814	25,136,566	-6.9	267.84	304.54	-12.1
EVERY DAY W/ RACHAEL RAY	13,842,650	17,984,300	-23.0	99.80	135.67	-26.4
EVERYDAY FOOD	3,977,849	6,353,350	-37.4	63.70	120.76	-47.3
EXECUTIVETRAVEL SKYGUIDE	1,377,480	1,550,840	-11.2	42.59	55.36	-23.1
FAMILY CIRCLE	83,239,343	74,997,258	11.0	328.68	311.86	5.4
FAMILY FUN	21,416,514	19,491,412	9.9	123.12	127.40	-3.4
FAMILY HANDYMAN	8,723,119	9,622,001	-9.3	81.37	96.07	-15.3
FAST COMPANY	5,421,783	7,241,209	-25.1	69.03	97.00	-28.8
FIELD & STREAM	11,453,829	14,246,468	-19.6	76.18	101.31	-24.8
FIRST FOR WOMEN	10,723,281	10,037,100	6.8	145.40	147.82	-1.6
FIT PREGNANCY	5,724,216	5,860,578	-2.3	100.93	107.50	-6.1
FITNESS	27,723,298	20,723,830	33.8	199.11	155.52	28.0
FLYING	3,074,935	3,354,416	-8.3	124.85	137.96	-9.5
FOOD & WINE	13,128,794	17,216,555	-23.7	156.34	224.14	-30.2
FORBES	55,573,327	60,959,681	-8.8	428.70	504.14	-15.0
FORTUNE	37,920,037	49,989,766	-24.1	316.39	429.42	-26.3
FORTUNE SMALL BUSINESS	7,759,804	8,355,040	-7.1	68.59	74.99	-8.5
GLAMOUR	55,632,728	67,934,274	-18.1	291.41	374.84	-22.3
GOLF DIGEST	28,597,974	36,966,988	-22.6	208.63	292.95	-28.8
GOLF FOR WOMEN	0	2,736,610	--	0.00	44.16	--
GOLF MAGAZINE	31,493,917	37,141,887	-15.2	189.53	240.06	-21.0
GOLF WORLD	9,786,192	9,254,115	5.7	282.96	282.43	0.2
GOOD HOUSEKEEPING	113,991,161	118,629,280	-3.9	324.27	358.53	-9.6
GOURMET	12,148,106	19,182,874	-36.7	108.27	180.41	-40.0
GQ	30,303,146	42,053,950	-27.9	223.51	330.57	-32.4
GUIDEPOSTS	8,495,361	10,158,077	-16.4	115.68	123.36	-6.2
HALLMARK MAGAZINE	2,719,410	1,769,580	53.7	54.16	41.49	30.5
HARPER'S BAZAAR	45,673,768	54,159,504	-15.7	394.74	499.30	-20.9
HARVARD BUSINESS REVIEW	3,465,035	3,867,780	-10.4	81.84	95.04	-13.9
HEALTH	19,530,604	20,186,902	-3.3	197.97	212.07	-6.6
HEMISPHERES	0	11,189,197	--	0.00	224.27	--
HOME	0	10,770,149	--	0.00	103.66	--
HOT ROD	12,405,886	14,168,385	-12.4	119.17	143.18	-16.8
HOUSE BEAUTIFUL	14,706,580	17,987,040	-18.2	107.79	141.80	-24.0
IN STYLE	61,276,960	81,137,425	-24.5	436.79	612.42	-28.7
IN TOUCH WEEKLY	19,982,951	38,114,129	-47.6	185.73	296.72	-37.4
INC.	6,805,630	17,967,984	-62.1	89.89	168.63	-46.7
J-14	1,550,916	1,557,251	-0.4	46.89	50.46	-7.1
JET	5,264,288	7,902,234	-33.4	173.14	257.30	-32.7
KIPLINGERS PERSNL FINANCE	5,021,567	8,518,089	-41.0	66.76	116.97	-42.9
LADIES' HOME JOURNAL	64,539,073	69,260,283	-6.8	255.88	283.81	-9.8
LATINA	4,123,749	5,610,187	-26.5	87.74	125.07	-29.8
LIFE & STYLE WEEKLY	4,318,463	11,381,597	-62.1	84.46	173.94	-51.4
LUCKY	22,501,171	32,863,087	-31.5	203.68	313.99	-35.1
M MAGAZINE	846,384	902,079	-6.2	32.81	37.50	-12.5
MARIE CLAIRE	25,530,006	28,179,377	-9.4	215.41	253.40	-15.0
MARLIN	1,689,095	2,074,284	-18.6	130.90	208.52	-37.2
MARTHA STEWART LIVING	28,290,478	42,174,545	-32.9	179.47	284.69	-37.0
MARTHA STEWART WEDDINGS	8,796,185	10,927,140	-19.5	244.07	317.93	-23.2
MAXIM	25,212,255	36,443,032	-30.8	100.86	154.12	-34.6
MEDIZINE HEALTHY LIVING	0	14,950,359	--	0.00	83.05	--
MEN'S FITNESS	11,962,957	13,294,410	-10.0	145.66	173.43	-16.0
MEN'S HEALTH	23,220,349	29,079,180	-20.1	136.17	180.15	-24.4
MEN'S JOURNAL	14,746,628	21,152,629	-30.3	154.33	233.38	-33.9
MEN'S VOGUE	0	8,081,843	--	0.00	142.93	--
METROPOLITAN HOME	10,439,083	13,220,955	-21.0	113.35	141.02	-19.6
MIDWEST LIVING	21,651,401	26,906,978	-19.5	166.50	222.10	-25.0
MODERN BRIDE	30,802,408	33,280,214	-7.4	391.77	444.88	-11.9
MONEY	21,307,398	28,133,457	-24.3	109.09	146.98	-25.8
MORE	24,525,894	23,489,181	4.4	167.67	183.63	-8.7
MOTOR TREND	26,595,149	36,367,855	-26.9	159.82	234.82	-31.9
MOTORBOATING	3,074,984	5,042,139	-39.0	93.08	161.82	-42.5
MUSCLE & FITNESS	28,879,118	23,715,192	21.8	566.39	475.60	19.1
NATIONAL ENQUIRER	13,014,582	13,659,201	-4.7	211.39	230.95	-8.5
NATIONAL GEOGRAPHIC	16,552,094	22,690,086	-27.1	72.44	101.30	-28.5
NATIONAL GEOGRAPHIC ADVNT	5,804,675	6,403,712	-9.4	65.25	81.07	-19.5
NATIONAL GEOGRAPHIC KIDS	1,142,228	1,167,306	-2.1	11.39	11.28	1.0
NATIONAL GEOGRAPHIC TRVLR	5,330,915	7,160,527	-25.6	71.58	102.51	-30.2
NATIONAL JOURNAL	2,833,018	1,887,442	50.1	185.50	130.50	42.1
NATURAL HEALTH	4,436,703	4,130,097	7.4	99.90	97.89	2.1
NEW YORK MAGAZINE	30,999,442	49,072,312	-36.8	429.39	709.39	-39.5
NEW YORKER	27,725,846	40,698,515	-31.9	218.31	339.64	-35.7
NEWSWEEK	60,770,277	75,026,088	-19.0	260.75	339.48	-23.2
NEXOS	632,943	725,537	-12.8	27.32	33.98	-19.6
NICKELODEON	0	2,526,574	--	0.00	36.57	--
O-THE OPRAH MAGAZINE	46,974,170	57,065,411	-17.7	305.02	381.87	-20.1
OK WEEKLY	17,198,250	13,655,950	25.9	206.35	168.61	22.4
ORGANIC GARDENING	846,231	617,686	37.0	38.89	32.48	19.7
OUT	2,627,826	3,248,186	-19.1	76.44	96.79	-21.0
OUTDOOR LIFE	4,106,405	5,278,417	-22.2	53.05	68.37	-22.4
OUTSIDE MAGAZINE	11,093,037	14,555,139	-23.8	108.93	145.98	-25.4
PARENTING	0	23,197,231	-100.0	0.00	159.16	-100.0
PARENTING EARLY YEARS	17,606,365	0	--	137.03	0.00	--
PARENTING SCHOOL YEARS	5,634,506	0	--	127.20	0.00	--
PARENTS	41,518,471	44,288,317	-6.3	250.71	284.18	-11.8
PEOPLE	196,626,581	214,378,356	-8.3	708.67	821.18	-13.7
PEOPLE EN ESPANOL	5,147,357	5,916,173	-13.0	77.87	100.02	-22.1
PEOPLE STYLE WATCH	3,840,890	4,202,705	-8.6	57.42	70.99	-19.1
PLAYBOY	13,319,714	16,285,267	-18.2	80.01	102.61	-22.0
POPULAR MECHANICS	15,528,599	19,512,456	-20.4	114.09	151.51	-24.7
POPULAR PHOTOGRAPHY	18,953,289	23,281,531	-18.6	220.88	267.74	-17.5
POPULAR SCIENCE	14,415,786	18,972,938	-24.0	113.52	161.48	-29.7
POWER & MOTORYACHT	8,516,965	17,792,185	-52.1	291.74	628.44	-53.6
POWER CRUISING	274,474	628,376	-56.3	34.50	79.71	-56.7
PREVENTION	29,643,618	38,002,550	-22.0	200.50	267.23	-25.0
QUICK & SIMPLE	0	1,542,750	--	0.00	92.50	--
RD LARGE EDITION/ESR RDNG	2,458,800	3,997,215	-38.5	40.50	73.39	-44.8
RD SELECCIONES	2,530,509	2,696,706	-6.2	56.88	64.18	-11.4
READER'S DIGEST	55,494,275	62,392,983	-11.1	202.25	220.17	-8.1
READYMADE	607,400	628,929	-3.4	18.66	22.25	-16.1
REAL SIMPLE	37,851,200	53,882,669	-29.8	230.33	349.52	-34.1
REDBOOK	41,822,508	41,284,430	1.3	278.04	291.17	-4.5
REMEDY	0	13,119,968	--	0.00	88.38	--
RENOVATION STYLE	2,052,530	3,130,161	-34.4	22.10	36.20	-39.0
RIDE BMX	737,535	876,262	-15.8	75.16	93.34	-19.5
ROAD & TRACK	19,576,984	27,525,796	-28.9	161.23	238.18	-32.3
ROBB REPORT	8,735,323	8,401,537	4.0	236.72	296.54	-20.2
ROLLING STONE	25,353,099	31,239,762	-18.8	151.09	194.83	-22.5
RUNNERS WORLD	11,781,954	16,102,203	-26.8	102.86	157.10	-34.5
SAILING WORLD	1,089,981	1,246,639	-12.6	75.91	94.56	-19.7
SALT WATER SPORTSMAN	4,035,644	6,612,275	-39.0	116.97	200.11	-41.5
SATURDAY EVENING POST	683,737	1,103,175	-38.0	49.16	80.71	-39.1
SAVEUR	2,546,423	2,542,369	0.2	58.99	63.30	-6.8
SCHOLASTIC PARENT & CHILD	5,770,382	6,218,627	-7.2	57.83	65.09	-11.2
SCIENTIFIC AMERICAN	4,492,178	5,123,267	-12.3	57.97	70.76	-18.1
SELF	35,716,789	41,995,060	-15.0	223.25	281.99	-20.8
SER PADRES	1,087,019	2,498,961	-56.5	13.90	34.96	-60.2
SEVENTEEN	18,123,160	22,343,009	-18.9	143.01	187.59	-23.8
SHAPE MAGAZINE	48,757,392	51,120,624	-4.6	309.57	342.23	-9.5
SIEMPRE MUJER	1,422,460	2,334,665	-39.1	28.49	56.59	-49.7
SKI	5,268,015	7,419,384	-29.0	124.95	125.71	-0.6
SKIING	2,490,089	4,287,867	-41.9	78.13	81.64	-4.3
SKY MAGAZINE	0	12,021,744	--	0.00	238.88	--
SMARTMONEY	8,951,200	10,522,269	-14.9	100.94	124.51	-18.9
SMITHSONIAN	11,249,256	15,547,736	-27.6	77.62	115.03	-32.5
SOAP OPERA DIGEST	4,210,766	4,649,867	-9.4	192.40	217.95	-11.7
SOUND & VISION	3,894,862	5,392,764	-27.8	80.04	117.20	-31.7
SOUTHERN ACCENTS	7,362,086	10,350,592	-28.9	110.78	170.32	-35.0
SOUTHERN LIVING	33,485,728	45,805,885	-26.9	187.68	282.05	-33.5
SOUTHWEST AIRLINES SPIRIT	9,870,699	11,102,735	-11.1	249.49	303.76	-17.9
SPECTRUM	1,707,884	1,967,520	-13.2	79.13	92.45	-14.4
SPIN	5,131,382	7,976,356	-35.7	88.68	146.08	-39.3
SPORT FISHING	2,820,597	4,560,527	-38.2	105.27	226.36	-53.5
SPORTING NEWS	4,374,176	7,667,433	-43.0	64.65	123.72	-47.7
SPORTS ILLUSTRATED	122,866,768	162,008,138	-24.2	342.12	474.87	-28.0
SPORTS ILLUSTRATED KIDS	2,712,441	2,016,410	34.5	29.47	22.62	30.3
STAR	42,124,100	45,250,078	-6.9	277.08	314.15	-11.8
SUNSET	15,609,503	17,695,988	-11.8	143.31	173.23	-17.3
TECHNOLOGY REVIEW	564,997	1,265,976	-55.4	23.84	57.08	-58.2
TEEN VOGUE	13,274,820	20,292,288	-34.6	120.12	204.20	-41.2
TENNIS	3,683,442	4,432,338	-16.9	68.10	89.00	-23.5
TEXAS MONTHLY	11,488,570	17,494,791	-34.3	293.84	458.79	-36.0
THE WEEK	7,797,980	5,499,969	41.8	129.35	108.69	19.0
THIS OLD HOUSE	7,088,806	8,730,234	-18.8	81.17	106.19	-23.6
TIME	79,690,381	97,570,008	-18.3	284.57	370.97	-23.3
TIME OUT NEW YORK	7,439,292	11,834,012	-37.1	401.69	643.27	-37.6
TOWN & COUNTRY	19,633,519	32,324,992	-39.3	249.26	390.81	-36.2
TRADITIONAL HOME	10,513,662	11,332,902	-7.2	67.18	79.52	-15.5
TRANSWORLD MOTOCROSS	3,076,226	3,067,991	0.3	244.17	259.04	-5.7
TRANSWORLD SKATEBOARDING	6,685,289	7,681,281	-13.0	304.15	369.17	-17.6
TRANSWORLD SNOWBOARDING	7,279,796	8,069,798	-9.8	359.48	429.11	-16.2
TRANSWORLD SURF	2,141,907	2,879,214	-25.6	195.54	279.69	-30.1
TRAVEL + LEISURE GOLF	6,457,563	11,327,375	-43.0	97.53	143.04	-31.8
TRAVEL+LEISURE	30,817,674	32,310,288	-4.6	285.96	312.43	-8.5
TV GUIDE	40,596,285	57,179,396	-29.0	207.08	280.59	-26.2
TWIST	1,000,291	725,668	37.8	47.79	46.63	2.5
U S NEWS & WORLD REPORT	6,906,469	38,034,648	-81.8	71.67	229.46	-68.8
US AIRWAYS MAGAZINE	5,268,730	9,664,923	-45.5	186.32	341.56	-45.5
US WEEKLY	71,624,513	75,877,440	-5.6	396.79	440.90	-10.0
VANITY FAIR	47,904,403	64,958,893	-26.3	304.91	452.21	-32.6
VERANDA	7,414,628	11,804,090	-37.2	128.50	215.01	-40.2
VIBE	10,762,770	18,099,518	-40.5	107.34	185.02	-42.0
VOGUE	82,102,142	107,934,303	-23.9	562.76	785.99	-28.4
W	28,625,685	45,430,246	-37.0	324.11	541.01	-40.1
WEIGHT WATCHERS	13,116,921	12,970,582	1.1	184.73	192.81	-4.2
WIRED	10,188,801	20,524,551	-50.4	113.14	264.51	-57.2
WOMAN'S DAY	90,201,097	94,423,664	-4.5	345.47	382.16	-9.6
WOMANS WORLD	8,423,805	8,027,730	4.9	89.81	90.15	-0.4
WOMEN'S HEALTH	15,751,211	15,561,051	1.2	111.45	142.32	-21.7
WONDERTIME	4,483,721	4,160,535	7.8	75.07	94.43	-20.5
WOOD	3,286,728	3,995,431	-17.7	36.06	45.48	-20.7
WORKING MOTHER	4,715,766	4,741,150	-0.5	67.23	71.66	-6.2
YACHTING	12,965,259	15,567,057	-16.7	372.25	472.97	-21.3
YANKEE	2,019,342	2,622,648	-23.0	102.89	141.71	-27.4
MAGAZINES TOTALS	4,183,426,596	5,245,475,246	-20.2	37,196.43	50,170.33	-25.9

AMERICAN PROFILE	44,454,068	64,604,565	-31.2	100.55	159.07	-36.8
LOS ANGELES TIMES MAG	3,533,296	4,423,497	-20.1	75.33	93.51	-19.4
NEW YORK TIMES MAGAZINE	60,220,811	98,361,991	-38.8	505.46	858.15	-41.1
PARADE	122,907,654	159,362,616	-22.9	122.67	174.36	-29.6
RELISH	29,309,350	33,593,483	-12.8	40.29	60.11	-33.0
SPRY	12,607,320	0	--	30.51	0.00	--
USA WEEKEND	98,441,149	128,304,031	-23.3	136.32	184.44	-26.1
SUNDAY MAGAZINES TOTALS	371,473,648	488,650,183	-24.0	1,011.13	1,529.64	-33.9

OVERALL TOTALS	4,554,900,240	5,734,125,421	-20.6	38,207.56	51,699.97	-26.1

*Data as of April 8th, 2009

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