May 23, 2012
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Accountability and Engagement
Ad Categories and Demographics
Ad Positioning and Guidelines
Ad Trends and Magazine Handbook
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Measurement and Circulation
PIB Revenue and Pages
Ad Category Data (quarterly and YTD)
Frequently Asked Questions
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Magazine Titles Data (quarterly)
Magazine Titles Data (YTD)
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Magazine Titles Data (quarterly)
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July - September 2011 vs 2010
July - September 2011 vs 2010
October 10, 2011
Click here
to download the data in an Excel spreadsheet
Publication
2011* Dollars
2010* Dollars
%CHG
2011* Pages
2010* Pages
%CHG
AARP-THE MAGAZINE
54,399,500
42,376,264
28.4
91.77
68.82
33.3
ALL YOU
9,335,372
9,256,879
0.8
223.96
286.83
-21.9
ALLURE
31,948,617
33,800,911
-5.5
233.71
258.76
-9.7
AMERICAN BABY
22,627,317
26,009,973
-13.0
107.49
132.21
-18.7
AMERICAN PHOTO
2,384,799
1,726,263
38.1
70.26
53.32
31.8
AMERICAN WAY
8,129,212
10,224,801
-20.5
254.24
319.94
-20.5
ARCHITECTURAL DIGEST
24,437,524
21,484,157
13.7
198.43
185.82
6.8
ARTHUR FROMMERS BDGT TRVL
3,187,329
4,151,553
-23.2
57.77
71.93
-19.7
ATLANTIC THE
7,587,491
7,568,070
0.3
114.05
118.58
-3.8
AUDUBON
3,906,814
3,393,930
15.1
83.25
78.29
6.3
AUTOMOBILE MAGAZINE
16,584,325
17,268,068
-4.0
154.64
168.72
-8.3
AUTOWEEK
8,564,946
8,281,024
3.4
240.64
234.22
2.7
BABY TALK
12,613,276
14,322,157
-11.9
74.95
89.64
-16.4
BARRONS
13,001,455
10,822,506
20.1
265.05
229.34
15.6
BASSMASTER
0
3,353,279
0.00
84.64
BETTER HOMES & GARDENS
173,053,027
191,244,610
-9.5
344.37
394.00
-12.6
BICYCLING
10,282,059
10,779,820
-4.6
148.64
165.32
-10.1
BLACK ENTERPRISE
6,576,990
8,250,531
-20.3
139.28
179.75
-22.5
BLOOMBERG BUSINESS WEEK
49,678,610
33,221,215
49.5
340.10
244.67
39.0
BOATING
3,217,705
3,037,614
5.9
78.27
76.67
2.1
BON APPETIT
20,802,799
20,394,802
2.0
140.22
142.91
-1.9
BOYS' LIFE
1,187,483
1,609,387
-26.2
25.42
37.03
-31.4
BRIDAL GUIDE
21,788,298
21,401,681
1.8
489.56
506.06
-3.3
BRIDE'S
47,008,523
50,597,111
-7.1
548.68
617.08
-11.1
CAR AND DRIVER
38,088,891
42,236,454
-9.8
196.33
219.30
-10.5
CARIBBEAN TRAVEL & LIFE
599,410
735,122
-18.5
26.00
33.16
-21.6
CELEBRATED LIVING
665,392
927,297
-28.2
29.00
41.00
-29.3
COASTAL LIVING
4,674,334
5,658,768
-17.4
71.64
87.36
-18.0
CONDE NAST TRAVELER
26,298,709
24,445,600
7.6
215.37
206.83
4.1
COOKING LIGHT
30,794,056
37,165,157
-17.1
256.19
322.38
-20.5
COOKING WITH PAULA
DEEN MAGAZINE
0
2,532,472
0.00
41.97
COSMOPOLITAN
109,109,972
100,465,884
8.6
398.18
393.30
1.2
COUNTRY LIVING
21,127,210
20,337,270
3.9
129.91
130.71
-0.6
COUNTRY WEEKLY
1,552,669
1,612,478
-3.7
184.59
200.87
-8.1
CRUISING WORLD
5,746,122
5,868,542
-2.1
178.41
191.67
-6.9
CYCLE WORLD
5,777,687
7,157,259
-19.3
154.58
141.44
9.3
DEPARTURES
13,808,950
10,773,990
28.2
155.48
127.23
22.2
DESTINATION WEDDINGS
& HONEYMOONS
1,418,451
1,765,822
-19.7
82.62
101.40
-18.5
DETAILS
11,024,023
11,765,034
-6.3
153.38
168.39
-8.9
DIABETES FORECAST
1,886,326
2,273,150
-17.0
71.91
91.57
-21.5
DISCOVER
0
2,764,085
0.00
47.48
DUCKS UNLIMITED
3,190,010
3,198,585
-0.3
83.32
82.90
0.5
DWELL
5,573,420
4,746,307
17.4
132.48
118.98
11.3
EBONY
9,613,431
9,360,790
2.7
148.63
152.43
-2.5
ECONOMIST
23,483,367
25,248,638
-7.0
371.25
405.48
-8.4
ELLE
79,838,293
83,503,299
-4.4
556.08
608.05
-8.5
ELLE DECOR
19,724,277
14,731,521
33.9
239.73
192.48
24.5
ENDLESS VACATION
2,505,300
2,610,154
-4.0
29.84
31.89
-6.4
ENTERTAINMENT WEEKLY
47,711,178
51,896,261
-8.1
264.51
303.15
-12.7
ENTREPRENEUR
17,467,353
17,159,975
1.8
203.43
201.58
0.9
ESPN MAGAZINE
76,400,916
89,196,410
-14.3
332.37
404.66
-17.9
ESQUIRE
22,094,834
19,171,272
15.2
171.83
154.89
10.9
ESSENCE
29,738,683
31,788,332
-6.4
303.99
344.11
-11.7
EVERY DAY W/ RACHAEL RAY
15,678,810
23,602,000
-33.6
105.79
162.00
-34.7
EVERYDAY FOOD
4,147,450
5,473,600
-24.2
61.50
86.50
-28.9
EXECUTIVETRAVEL SKYGUIDE
2,151,500
2,142,700
0.4
84.81
84.21
0.7
FAMILY CIRCLE
93,001,091
98,371,576
-5.5
340.16
378.76
-10.2
FAMILY FUN
25,804,925
26,182,959
-1.4
139.93
146.67
-4.6
FAMILY HANDYMAN
12,948,227
10,760,337
20.3
119.74
97.14
23.3
FAST COMPANY
8,575,970
7,251,015
18.3
99.65
87.82
13.5
FIELD & STREAM
21,525,505
21,124,677
1.9
149.47
159.35
-6.2
FINE COOKING
274,871
192,889
42.5
10.56
7.71
37.0
FIRST FOR WOMEN
6,918,997
11,512,346
-39.9
96.79
168.93
-42.7
FIT PREGNANCY
5,374,041
4,964,227
8.3
85.77
83.94
2.2
FITNESS
25,085,091
24,986,903
0.4
165.29
172.00
-3.9
FLEX
7,068,517
11,209,252
-36.9
495.21
773.03
-35.9
FLYING
3,686,510
3,418,949
7.8
137.28
134.99
1.7
FOOD & WINE
24,484,741
27,342,640
-10.5
266.41
311.22
-14.4
FOOD NETWORK MAGAZINE
15,382,510
11,200,757
37.3
210.44
157.96
33.2
FORBES
42,143,985
42,424,347
-0.7
293.30
305.78
-4.1
FORTUNE
56,398,873
51,273,917
10.0
420.56
402.56
4.5
GARDEN DESIGN
1,893,520
2,293,276
-17.4
49.94
64.28
-22.3
GLAMOUR
80,168,428
86,802,482
-7.6
384.40
439.69
-12.6
GOLF DIGEST
31,560,300
32,997,658
-4.4
212.76
232.98
-8.7
GOLF MAGAZINE
36,459,792
36,705,730
-0.7
196.96
206.09
-4.4
GOLF WORLD
7,060,727
6,563,937
7.6
174.91
166.20
5.2
GOOD HOUSEKEEPING
122,278,513
114,216,690
7.1
329.26
325.79
1.1
GQ
46,511,004
48,192,266
-3.5
305.51
335.44
-8.9
GUIDEPOSTS
9,127,524
7,586,979
20.3
116.25
100.31
15.9
HARPER'S BAZAAR
48,903,238
48,153,132
1.6
387.27
403.74
-4.1
HARVARD BUSINESS REVIEW
3,192,330
2,402,582
32.9
72.13
57.32
25.8
HEALTH
17,586,736
23,670,175
-25.7
160.47
227.25
-29.4
HOT ROD
16,654,459
18,019,622
-7.6
152.57
172.07
-11.3
HOUSE BEAUTIFUL
22,507,662
21,116,997
6.6
156.08
153.63
1.6
IN STYLE
100,384,810
101,257,095
-0.9
656.65
692.80
-5.2
IN TOUCH WEEKLY
19,601,815
22,455,813
-12.7
171.20
196.47
-12.9
INC.
13,268,963
14,115,534
-6.0
166.36
181.21
-8.2
ISLANDS
1,827,110
2,256,002
-19.0
51.81
73.54
-29.5
J-14
1,528,148
2,048,504
-25.4
49.66
68.98
-28.0
JET
3,453,136
3,884,965
-11.1
105.00
124.06
-15.4
KIPLINGERS PERSNL FINANCE
4,775,136
5,000,448
-4.5
72.09
64.31
12.1
LADIES' HOME JOURNAL
53,270,062
67,845,125
-21.5
232.53
261.88
-11.2
LATINA
6,524,743
5,422,952
20.3
136.93
115.28
18.8
LIFE & STYLE WEEKLY
7,094,700
6,996,198
1.4
119.23
119.70
-0.4
LUCKY
34,934,675
35,416,443
-1.4
294.54
308.37
-4.5
M MAGAZINE
986,241
1,206,527
-18.3
41.98
53.48
-21.5
MARIE CLAIRE
45,343,874
38,696,019
17.2
350.24
317.42
10.3
MARLIN
647,050
725,306
-10.8
45.99
54.71
-15.9
MARTHA STEWART LIVING
38,417,746
38,937,224
-1.3
225.96
239.38
-5.6
MARTHA STEWART WEDDINGS
9,507,480
9,427,386
0.8
237.33
244.70
-3.0
MAXIM
31,089,222
33,855,828
-8.2
113.81
130.72
-12.9
MEN'S FITNESS
10,657,431
10,030,827
6.2
139.24
137.97
0.9
MEN'S HEALTH
28,226,788
33,261,163
-15.1
149.16
185.22
-19.5
MEN'S JOURNAL
21,112,172
17,207,576
22.7
200.98
172.11
16.8
MIDWEST LIVING
15,947,775
18,303,710
-12.9
113.91
136.22
-16.4
MONEY
29,986,684
30,191,570
-0.7
138.33
145.75
-5.1
MORE
27,220,133
26,349,684
3.3
174.00
175.50
-0.9
MOTOR TREND
32,648,045
38,912,613
-16.1
178.79
225.60
-20.7
MOTORBOATING
1,589,834
2,818,510
-43.6
44.58
79.87
-44.2
MUSCLE & FITNESS
20,053,180
21,326,413
-6.0
354.24
395.08
-10.3
NATIONAL ENQUIRER
9,833,780
10,421,309
-5.6
211.91
197.62
7.2
NATIONAL GEOGRAPHIC
28,260,590
22,704,889
24.5
121.17
102.92
17.7
NATIONAL GEOGRAPHIC KIDS
972,165
1,695,407
-42.7
9.05
20.69
-56.3
NATIONAL GEOGRAPHIC TRVLR
7,229,914
7,608,952
-5.0
88.34
97.58
-9.5
NATURAL HEALTH
3,853,494
4,408,961
-12.6
79.71
96.47
-17.4
NEW YORK MAGAZINE
38,569,336
33,278,638
15.9
493.50
445.75
10.7
NEW YORKER
36,883,133
34,263,662
7.6
252.84
243.20
4.0
NEWSWEEK
34,784,349
36,211,138
-3.9
181.73
202.02
-10.0
NEXOS
682,792
645,730
5.7
29.65
27.65
7.2
O-THE OPRAH MAGAZINE
43,536,656
53,035,085
-17.9
281.23
349.46
-19.5
OK WEEKLY
21,286,635
20,315,706
4.8
265.84
252.88
5.1
ORGANIC GARDENING
889,500
852,400
4.4
33.79
35.46
-4.7
OUT
3,316,275
3,600,863
-7.9
96.55
106.00
-8.9
OUTDOOR LIFE
8,137,524
8,531,769
-4.6
97.82
110.70
-11.6
OUTSIDE MAGAZINE
16,197,319
15,826,671
2.3
152.65
154.27
-1.1
PARENTING EARLY YEARS
27,705,209
35,429,055
-21.8
199.45
266.38
-25.1
PARENTING SCHOOL YEARS
10,636,175
13,396,775
-20.6
204.13
266.44
-23.4
PARENTS
60,560,040
67,563,856
-10.4
338.87
395.13
-14.2
PEOPLE
236,494,759
234,426,006
0.9
814.07
833.07
-2.3
PEOPLE EN ESPANOL
15,107,523
13,202,027
14.4
210.17
191.99
9.5
PEOPLE STYLE WATCH
25,238,480
15,531,599
62.5
331.07
223.04
48.4
PLAYBOY
11,337,187
8,874,939
27.7
97.00
84.20
15.2
POPULAR MECHANICS
27,370,852
26,543,493
3.1
197.95
198.92
-0.5
POPULAR PHOTOGRAPHY
11,726,022
9,544,511
22.9
189.13
160.12
18.1
POPULAR SCIENCE
17,505,146
18,389,834
-4.8
127.51
142.64
-10.6
POWER & MOTORYACHT
7,669,878
5,877,848
30.5
259.47
198.23
30.9
PREVENTION
26,346,140
33,112,186
-20.4
175.85
233.41
-24.7
RD LARGE EDITION/ESR RDNG
3,739,975
1,726,400
116.6
68.50
30.00
128.3
READER'S DIGEST
31,735,719
23,396,708
35.6
149.51
114.53
30.5
READYMADE
0
787,400
0.00
23.67
REAL SIMPLE
64,716,940
65,744,897
-1.6
361.06
389.55
-7.3
REDBOOK
56,840,661
60,851,528
-6.6
338.27
379.81
-10.9
ROAD & TRACK
22,415,801
24,905,282
-10.0
214.76
219.72
-2.3
ROBB REPORT
8,327,499
7,812,092
6.6
247.56
239.63
3.3
ROLLING STONE
47,740,127
46,252,307
3.2
257.13
260.90
-1.4
RUNNERS WORLD
23,694,855
22,708,027
4.3
179.06
184.45
-2.9
SAILING WORLD
1,291,713
1,205,307
7.2
83.66
80.83
3.5
SALT WATER SPORTSMAN
2,257,724
2,379,426
-5.1
60.08
63.27
-5.0
SATURDAY EVENING POST
1,512,570
1,219,230
24.1
78.27
62.76
24.7
SAVEUR
2,222,769
2,624,738
-15.3
47.81
58.89
-18.8
SCHOLASTIC PARENT & CHILD
10,227,916
11,797,618
-13.3
88.51
102.77
-13.9
SCIENTIFIC AMERICAN
4,044,310
3,661,333
10.5
54.51
52.82
3.2
SCUBA DIVING
710,855
877,845
-19.0
49.98
64.63
-22.7
SELF
39,507,945
39,428,693
0.2
228.43
238.05
-4.0
SER PADRES
2,716,476
2,818,760
-3.6
32.70
35.83
-8.7
SEVENTEEN
27,094,254
25,823,777
4.9
192.39
193.91
-0.8
SHAPE MAGAZINE
50,492,753
50,504,845
0.0
286.06
304.39
-6.0
SIEMPRE MUJER
3,555,813
2,439,310
45.8
60.83
47.83
27.2
SKI
2,269,851
0
39.45
0.00
SMARTMONEY
7,083,795
8,021,196
-11.7
73.05
86.82
-15.9
SMITHSONIAN
14,115,359
11,481,563
22.9
88.70
76.71
15.6
SOAP OPERA DIGEST
4,724,369
4,168,452
13.3
198.71
178.25
11.5
SOUND & VISION
1,148,376
1,181,660
-2.8
28.82
31.49
-8.5
SOUTHERN LIVING
42,744,904
43,520,511
-1.8
221.27
237.22
-6.7
SOUTHWEST AIRLINES SPIRIT
12,449,144
12,640,589
-1.5
301.90
318.15
-5.1
SPA
858,185
610,819
40.5
68.67
53.99
27.2
SPECTRUM
1,560,490
1,333,440
17.0
78.30
63.98
22.4
SPIN
5,973,642
7,351,173
-18.7
104.93
129.56
-19.0
SPORT DIVER
2,136,027
2,674,180
-20.1
72.96
96.13
-24.1
SPORT FISHING
1,624,432
1,718,049
-5.4
58.65
60.19
-2.6
SPORTING NEWS
5,977,674
7,493,992
-20.2
104.73
134.60
-22.2
SPORTS ILLUSTRATED
125,564,777
151,339,553
-17.0
325.09
419.68
-22.5
SPORTS ILLUSTRATED KIDS
1,336,683
1,066,479
25.3
20.30
17.12
18.6
STAR
35,124,291
37,194,903
-5.6
289.93
314.72
-7.9
SUNSET
15,245,443
16,300,437
-6.5
131.23
148.51
-11.6
TASTE OF HOME
3,728,150
3,972,200
-6.1
26.00
28.10
-7.5
TECHNOLOGY REVIEW
985,674
845,373
16.6
37.66
34.42
9.4
TEEN VOGUE
25,852,695
25,533,786
1.2
215.88
222.08
-2.8
TENNIS
4,456,929
5,194,690
-14.2
80.29
97.60
-17.7
TEXAS MONTHLY
13,796,418
13,307,049
3.7
348.83
365.31
-4.5
THE WEEK
9,400,746
10,618,425
-11.5
139.76
168.76
-17.2
THIS OLD HOUSE
15,946,045
11,556,871
38.0
165.75
125.49
32.1
TIME
87,273,430
88,463,925
-1.3
288.39
300.25
-4.0
TIME OUT NEW YORK
7,183,678
9,820,348
-26.8
377.75
542.94
-30.4
TOWN & COUNTRY
12,630,337
16,748,085
-24.6
125.86
175.56
-28.3
TRADITIONAL HOME
16,808,778
13,311,637
26.3
114.15
81.69
39.7
TRANSWORLD MOTOCROSS
2,807,903
2,854,889
-1.6
252.43
256.26
-1.5
TRANSWORLD RIDE BMX
1,312,576
1,499,290
-12.5
134.08
152.59
-12.1
TRANSWORLD SKATEBOARDING
5,535,055
6,513,561
-15.0
251.03
296.04
-15.2
TRANSWORLD SNOWBOARDING
4,478,322
4,487,180
-0.2
220.33
221.34
-0.5
TRANSWORLD SURF
3,251,618
3,066,036
6.1
295.70
278.42
6.2
TRANSWORLD WAKEBOARDING
1,645,298
915,560
79.7
159.96
93.67
70.8
TRAVEL+LEISURE
32,018,284
28,172,024
13.7
269.36
249.09
8.1
TV GUIDE
25,288,402
25,782,153
-1.9
166.61
179.55
-7.2
TWIST
691,694
1,102,246
-37.2
38.48
64.46
-40.3
US AIRWAYS MAGAZINE
2,447,940
4,480,730
-45.4
84.79
157.61
-46.2
US WEEKLY
86,869,591
75,782,535
14.6
423.73
385.60
9.9
VANITY FAIR
64,430,315
61,888,492
4.1
363.18
371.87
-2.3
VERANDA
7,948,623
6,528,322
21.8
127.67
106.78
19.6
VOGUE
119,036,037
109,701,838
8.5
766.60
739.92
3.6
W
31,795,763
29,352,801
8.3
335.46
323.06
3.8
WEIGHT WATCHERS
13,348,240
11,558,031
15.5
180.40
160.23
12.6
WHOLE LIVING
6,126,966
6,297,189
-2.7
109.81
126.44
-13.2
WIRED
22,362,432
20,926,986
6.9
210.04
211.06
-0.5
WOMAN'S DAY
85,118,936
87,321,424
-2.5
302.28
321.84
-6.1
WOMANS WORLD
7,459,136
7,854,316
-5.0
80.81
90.35
-10.6
WOMEN'S HEALTH
20,456,666
24,723,611
-17.3
117.75
151.10
-22.1
WOOD MAGAZINE
5,156,178
4,923,224
4.7
58.47
55.67
5.0
WORKING MOTHER
5,249,600
5,687,515
-7.7
70.80
78.11
-9.4
YACHTING
10,298,207
9,889,999
4.1
274.56
272.90
0.6
MAGAZINES TOTAL
4,716,981,182
4,788,816,750
-1.5
38,152.38
40,434.66
-5.6
AMERICAN PROFILE
54,581,580
58,071,361
-6.0
115.01
132.43
-13.2
DASH
10,592,667
0
31.37
0.00
LOS ANGELES TIMES MAG
2,692,985
2,683,148
0.4
86.31
88.67
-2.7
NEW YORK TIMES MAGAZINE
57,518,102
60,632,443
-5.1
486.23
518.61
-6.2
PARADE
132,504,938
140,111,268
-5.4
131.06
141.38
-7.3
RELISH
26,220,778
30,859,961
-15.0
31.96
40.34
-20.8
SPRY
10,971,601
10,365,886
5.8
24.72
26.31
-6.0
USA WEEKEND
86,903,427
90,058,805
-3.5
116.03
123.03
-5.7
SUNDAY MAGAZINES TOTALS
381,986,078
392,782,872
-2.7
1,022.69
1,070.77
-4.5
OVERALL TOTALS
5,098,967,260
5,181,599,622
-1.6
39,175.07
41,505.43
-5.6
*Data as of October 6th, 2011
No items were found.