May 23, 2012
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Accountability and Engagement
Ad Categories and Demographics
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Ad Trends and Magazine Handbook
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PIB Revenue and Pages
Ad Category Data (quarterly and YTD)
Frequently Asked Questions
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Magazine Titles Data (quarterly)
Magazine Titles Data (YTD)
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Magazine Titles Data (quarterly)
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October - December 2011 vs 2010
October - December 2011 vs 2010
January 9, 2012
Click here
to download the data in an Excel spreadsheet
Publication
2011* Dollars
2010* Dollars
%CHG
2011* Pages
2010* Pages
%CHG
AARP-THE MAGAZINE
41,132,366
23,045,563
78.5
69.74
37.75
84.7
ALL YOU
10,919,742
9,776,623
11.7
261.14
298.36
-12.5
ALLURE
52,663,810
48,617,118
8.3
383.60
372.01
3.1
AMERICAN BABY
29,436,450
24,751,699
18.9
140.15
124.86
12.2
AMERICAN PHOTO
1,060,957
1,455,418
-27.1
30.99
44.88
-30.9
AMERICAN WAY
9,654,722
12,088,264
-20.1
300.73
377.69
-20.4
ARCHITECTURAL DIGEST
35,372,380
28,727,093
23.1
289.64
245.12
18.2
ARTHUR FROMMERS BDGT TRVL
4,671,462
5,693,232
-17.9
78.94
98.38
-19.8
ATLANTIC THE
13,481,458
13,572,354
-0.7
203.12
211.41
-3.9
AUDUBON
2,242,658
2,844,164
-21.1
48.39
66.69
-27.4
AUTOMOBILE MAGAZINE
18,416,213
15,861,018
16.1
173.13
156.60
10.6
AUTOWEEK
11,315,478
9,028,225
25.3
311.66
256.89
21.3
BABY TALK
17,657,484
20,162,908
-12.4
101.39
125.32
-19.1
BARRONS
16,911,493
15,340,940
10.2
345.04
324.76
6.2
BASSMASTER
0
1,738,016
0.00
44.82
BETTER HOMES & GARDENS
194,239,218
251,547,465
-22.8
383.07
520.73
-26.4
BICYCLING
8,055,173
7,858,627
2.5
116.61
120.55
-3.3
BLACK ENTERPRISE
7,057,228
7,149,810
-1.3
150.29
155.00
-3.0
BLOOMBERG BUSINESS WEEK
75,689,829
62,728,510
20.7
529.98
470.97
12.5
BOATING
3,989,434
3,691,870
8.1
99.44
96.34
3.2
BON APPETIT
25,079,835
28,629,793
-12.4
169.20
199.91
-15.4
BOYS' LIFE
1,663,338
1,548,422
7.4
36.47
35.09
3.9
BRIDAL GUIDE
10,139,509
8,907,217
13.8
231.73
211.66
9.5
BRIDE'S
50,193,073
52,323,840
-4.1
586.34
636.20
-7.8
CAR AND DRIVER
38,727,225
44,575,420
-13.1
202.47
234.67
-13.7
CARIBBEAN TRAVEL & LIFE
1,944,637
2,357,367
-17.5
82.61
106.94
-22.8
CELEBRATED LIVING
801,094
1,221,318
-34.4
35.00
54.00
-35.2
COASTAL LIVING
7,421,027
6,982,011
6.3
114.09
110.87
2.9
CONDE NAST TRAVELER
36,122,288
38,396,980
-5.9
295.02
330.03
-10.6
COOKING LIGHT
39,781,553
43,650,283
-8.9
324.57
376.63
-13.8
COOKING WITH PAULA DEEN MAGAZINE
0
1,958,720
0.00
34.49
COSMOPOLITAN
106,692,635
96,984,923
10.0
390.13
378.53
3.1
COUNTRY LIVING
29,714,070
28,967,400
2.6
181.77
184.45
-1.5
COUNTRY WEEKLY
1,664,583
1,787,966
-6.9
198.75
224.22
-11.4
CRUISING WORLD
7,356,483
7,740,988
-5.0
228.96
257.37
-11.0
CYCLE WORLD
4,669,477
6,327,592
-26.2
126.35
125.98
0.3
DEPARTURES
27,529,505
18,824,236
46.2
310.43
222.76
39.4
DESTINATION WEDDINGS & HONEYMOONS
902,228
1,223,894
-26.3
52.82
69.63
-24.1
DETAILS
16,787,015
19,854,965
-15.5
231.96
288.60
-19.6
DIABETES FORECAST
2,353,591
2,493,170
-5.6
89.96
100.70
-10.7
DISCOVER
0
4,370,213
0.00
74.00
DUCKS UNLIMITED
1,931,515
1,570,860
23.0
50.65
40.74
24.3
DWELL
8,005,023
8,832,933
-9.4
189.96
223.48
-15.0
EATING WELL
2,435,870
2,073,026
17.5
79.76
70.39
13.3
EBONY
12,093,105
8,752,724
38.2
186.42
140.05
33.1
ECONOMIST
40,749,241
44,564,318
-8.6
639.42
702.80
-9.0
ELLE
96,325,692
98,365,260
-2.1
674.13
739.39
-8.8
ELLE DECOR
33,969,288
34,722,531
-2.2
411.73
452.26
-9.0
ENDLESS VACATION
2,558,600
2,590,638
-1.2
31.00
31.91
-2.9
ENTERTAINMENT WEEKLY
52,006,598
56,590,187
-8.1
293.62
339.86
-13.6
ENTREPRENEUR
19,731,881
25,458,784
-22.5
227.98
296.81
-23.2
ESPN MAGAZINE
87,944,911
91,387,231
-3.8
381.62
414.84
-8.0
ESQUIRE
46,329,301
37,934,922
22.1
360.21
311.15
15.8
ESSENCE
33,621,504
32,793,215
2.5
344.01
355.92
-3.3
EVERY DAY W/ RACHAEL RAY
27,465,760
33,811,724
-18.8
184.23
232.58
-20.8
EVERYDAY FOOD
6,473,799
8,744,550
-26.0
95.00
138.74
-31.5
EXECUTIVETRAVEL SKYGUIDE
2,449,200
2,763,300
-11.4
94.50
111.37
-15.1
FAMILY CIRCLE
112,710,179
131,808,576
-14.5
410.08
496.93
-17.5
FAMILY FUN
27,594,103
37,296,357
-26.0
148.34
211.29
-29.8
FAMILY HANDYMAN
17,853,637
16,404,054
8.8
160.01
150.68
6.2
FAST COMPANY
19,199,068
19,722,755
-2.7
223.69
240.35
-6.9
FIELD & STREAM
25,000,272
27,440,738
-8.9
176.00
205.09
-14.2
FINE COOKING
908,736
755,309
20.3
35.35
29.93
18.1
FIRST FOR WOMEN
7,366,102
9,673,589
-23.9
102.85
140.21
-26.6
FIT PREGNANCY
11,097,192
10,214,868
8.6
177.61
173.47
2.4
FITNESS
26,029,320
25,535,331
1.9
172.61
174.74
-1.2
FLEX
6,467,728
8,332,786
-22.4
444.50
575.23
-22.7
FLYING
3,148,785
3,125,727
0.7
116.69
124.71
-6.4
FOOD & WINE
33,697,982
33,995,496
-0.9
368.20
385.23
-4.4
FOOD NETWORK MAGAZINE
23,755,875
20,672,771
14.9
324.22
291.25
11.3
FORBES
101,283,292
101,661,667
-0.4
711.69
746.86
-4.7
FORTUNE
63,367,108
63,509,313
-0.2
475.92
501.21
-5.0
GARDEN DESIGN
746,474
715,395
4.3
19.81
19.64
0.9
GLAMOUR
82,986,777
97,986,835
-15.3
400.11
494.03
-19.0
GOLF DIGEST
23,199,093
27,026,297
-14.2
156.90
192.59
-18.5
GOLF MAGAZINE
33,552,229
39,094,497
-14.2
175.28
217.65
-19.5
GOLF WORLD
3,792,997
3,732,586
1.6
92.35
93.97
-1.7
GOOD HOUSEKEEPING
140,646,399
156,096,808
-9.9
375.81
443.13
-15.2
GQ
67,440,089
67,351,731
0.1
435.30
472.65
-7.9
GUIDEPOSTS
7,550,801
10,135,215
-25.5
93.19
131.69
-29.2
HARPER'S BAZAAR
65,520,170
71,158,196
-7.9
556.27
637.29
-12.7
HARVARD BUSINESS REVIEW
6,968,263
5,884,674
18.4
161.27
141.82
13.7
HEALTH
24,734,939
30,045,508
-17.7
223.95
287.01
-22.0
HOT ROD
14,674,219
16,818,607
-12.8
137.25
158.00
-13.1
HOUSE BEAUTIFUL
36,542,455
33,274,261
9.8
252.19
237.53
6.2
IN STYLE
112,004,540
104,473,777
7.2
731.40
714.55
2.4
IN TOUCH WEEKLY
17,447,370
25,090,293
-30.5
147.61
219.27
-32.7
INC.
15,862,725
19,655,007
-19.3
199.29
253.63
-21.4
ISLANDS
2,361,325
1,953,501
20.9
67.33
66.50
1.2
J-14
915,117
1,167,780
-21.6
28.99
38.48
-24.7
JET
3,578,904
3,244,054
10.3
107.38
103.94
3.3
KIPLINGERS PERSNL FINANCE
5,953,551
5,428,324
9.7
89.94
89.21
0.8
LADIES' HOME JOURNAL
62,210,039
93,889,372
-33.7
271.48
361.13
-24.8
LATINA
11,583,429
9,862,489
17.4
242.58
208.44
16.4
LIFE & STYLE WEEKLY
6,173,571
6,427,473
-4.0
102.13
107.47
-5.0
LUCKY
40,358,119
46,199,560
-12.6
337.88
404.79
-16.5
M MAGAZINE
489,042
859,518
-43.1
20.15
37.64
-46.5
MARIE CLAIRE
59,109,824
53,633,274
10.2
458.20
440.60
4.0
MARLIN
2,487,231
2,454,382
1.3
176.11
175.54
0.3
MARTHA STEWART LIVING
59,085,255
66,744,568
-11.5
346.81
414.54
-16.3
MARTHA STEWART WEDDINGS
2,118,856
2,233,483
-5.1
52.44
56.89
-7.8
MAXIM
41,049,963
54,781,626
-25.1
151.24
213.54
-29.2
MEN'S FITNESS
14,429,698
14,608,477
-1.2
189.05
196.98
-4.0
MEN'S HEALTH
47,830,699
57,003,361
-16.1
252.07
316.33
-20.3
MEN'S JOURNAL
32,510,897
32,534,381
-0.1
309.26
325.54
-5.0
MIDWEST LIVING
8,121,451
9,183,981
-11.6
58.58
68.59
-14.6
MONEY
36,084,740
35,531,674
1.6
167.05
174.06
-4.0
MORE
39,975,453
40,539,856
-1.4
255.18
268.27
-4.9
MOTOR TREND
37,441,383
38,927,228
-3.8
208.15
230.09
-9.5
MOTORBOATING
0
3,034,254
0.00
83.80
MUSCLE & FITNESS
18,231,561
27,648,610
-34.1
310.87
509.34
-39.0
NATIONAL ENQUIRER
8,831,125
9,095,770
-2.9
184.58
183.20
0.8
NATIONAL GEOGRAPHIC
23,897,377
28,921,832
-17.4
100.37
127.25
-21.1
NATIONAL GEOGRAPHIC KIDS
4,273,646
3,125,806
36.7
42.03
31.86
31.9
NATIONAL GEOGRAPHIC TRVLR
10,103,268
10,211,783
-1.1
123.07
131.88
-6.7
NATURAL HEALTH
4,169,885
4,233,048
-1.5
87.27
93.94
-7.1
NEW YORK MAGAZINE
68,654,637
64,135,400
7.0
871.97
859.75
1.4
NEW YORKER
53,422,203
60,890,281
-12.3
377.39
436.51
-13.5
NEWSWEEK
46,799,166
45,109,985
3.7
243.91
252.91
-3.6
NEXOS
1,543,889
1,989,622
-22.4
66.14
86.63
-23.7
O-THE OPRAH MAGAZINE
63,464,635
69,455,034
-8.6
406.98
453.85
-10.3
OK WEEKLY
18,896,300
20,401,992
-7.4
251.51
252.87
-0.5
ORGANIC GARDENING
1,585,600
1,541,748
2.8
60.26
63.94
-5.8
OUT
6,069,991
6,564,075
-7.5
185.91
200.60
-7.3
OUTDOOR LIFE
12,090,130
12,207,851
-1.0
143.32
158.12
-9.4
OUTSIDE MAGAZINE
28,189,424
25,715,134
9.6
285.92
266.14
7.4
PARENTING EARLY YEARS
35,961,854
42,868,772
-16.1
260.99
324.25
-19.5
PARENTING SCHOOL YEARS
10,324,844
13,197,055
-21.8
196.87
261.59
-24.7
PARENTS
66,996,456
69,309,820
-3.3
376.27
404.51
-7.0
PEOPLE
256,819,854
277,515,326
-7.5
858.09
954.45
-10.1
PEOPLE EN ESPANOL
24,522,430
17,504,854
40.1
342.33
253.95
34.8
PEOPLE STYLE WATCH
30,828,896
22,166,824
39.1
402.86
319.01
26.3
PLAYBOY
17,415,630
12,666,306
37.5
151.74
121.81
24.6
POPULAR MECHANICS
25,796,667
26,718,040
-3.4
187.28
201.22
-6.9
POPULAR PHOTOGRAPHY
12,620,402
15,863,040
-20.4
203.27
267.27
-23.9
POPULAR SCIENCE
21,443,918
20,607,412
4.1
161.18
158.56
1.7
POWER & MOTORYACHT
8,685,785
7,565,792
14.8
294.89
255.90
15.2
PREVENTION
26,801,160
29,482,037
-9.1
181.82
211.18
-13.9
RD LARGE EDITION/ESR RDNG
7,065,393
3,347,000
111.1
128.50
59.00
117.8
READER'S DIGEST
58,773,368
46,122,599
27.4
293.36
226.16
29.7
READYMADE
0
1,906,938
0.00
57.47
REAL SIMPLE
90,358,385
86,782,680
4.1
504.83
513.53
-1.7
REDBOOK
61,542,660
66,153,273
-7.0
368.09
412.74
-10.8
RENOVATION STYLE
3,143,266
4,681,847
-32.9
31.31
43.96
-28.8
ROAD & TRACK
19,983,621
25,488,175
-21.6
192.17
226.39
-15.1
ROBB REPORT
14,998,493
15,820,351
-5.2
451.70
487.58
-7.4
ROLLING STONE
44,656,163
53,989,922
-17.3
238.29
305.57
-22.0
RUNNERS WORLD
23,495,269
26,348,551
-10.8
176.30
214.09
-17.7
SAILING WORLD
1,165,675
948,140
22.9
74.49
63.08
18.1
SALT WATER SPORTSMAN
2,586,314
2,467,511
4.8
71.51
68.69
4.1
SATURDAY EVENING POST
421,177
858,660
-50.9
21.91
45.18
-51.5
SAVEUR
7,292,057
7,650,028
-4.7
158.31
173.37
-8.7
SCHOLASTIC PARENT & CHILD
19,909,392
23,532,946
-15.4
168.27
217.14
-22.5
SCIENTIFIC AMERICAN
6,112,615
6,082,823
0.5
83.64
87.30
-4.2
SCUBA DIVING
356,737
400,455
-10.9
25.82
29.99
-13.9
SELF
37,549,822
41,693,306
-9.9
218.48
251.67
-13.2
SER PADRES
7,381,128
6,500,183
13.6
89.53
82.45
8.6
SEVENTEEN
29,040,805
26,647,278
9.0
205.18
195.92
4.7
SHAPE MAGAZINE
46,054,972
54,907,570
-16.1
258.65
333.19
-22.4
SIEMPRE MUJER
6,759,678
4,276,678
58.1
114.70
84.01
36.5
SKI
16,834,310
18,956,380
-11.2
291.95
347.14
-15.9
SMARTMONEY
8,232,706
10,589,525
-22.3
85.63
116.03
-26.2
SMITHSONIAN
21,221,399
17,588,485
20.7
138.57
116.33
19.1
SOAP OPERA DIGEST
4,378,211
4,617,272
-5.2
185.34
200.62
-7.6
SOUND & VISION
3,593,000
4,536,610
-20.8
88.29
119.28
-26.0
SOUTHERN LIVING
48,436,444
44,431,367
9.0
250.73
241.62
3.8
SOUTHWEST AIRLINES SPIRIT
14,765,838
13,213,646
11.7
357.40
332.72
7.4
SPA
886,349
1,102,522
-19.6
71.32
102.33
-30.3
SPECTRUM
2,273,339
2,177,590
4.4
108.40
101.44
6.9
SPIN
5,248,550
7,004,940
-25.1
91.82
122.65
-25.1
SPORT DIVER
1,710,415
1,648,225
3.8
58.80
58.81
0.0
SPORT FISHING
960,494
759,121
26.5
35.48
28.27
25.5
SPORTING NEWS
4,312,736
6,788,419
-36.5
77.58
123.04
-36.9
SPORTS ILLUSTRATED
167,101,264
147,622,676
13.2
439.93
405.59
8.5
SPORTS ILLUSTRATED KIDS
1,822,400
2,802,560
-35.0
28.99
47.74
-39.3
STAR
32,317,679
39,035,477
-17.2
281.60
330.56
-14.8
SUNSET
18,124,988
18,947,273
-4.3
154.92
173.55
-10.7
TASTE OF HOME
10,449,400
11,427,000
-8.6
72.48
80.78
-10.3
TECHNOLOGY REVIEW
648,302
672,299
-3.6
23.66
27.62
-14.3
TEEN VOGUE
28,318,419
25,613,504
10.6
236.78
222.91
6.2
TENNIS
1,545,450
1,727,674
-10.5
28.16
32.39
-13.1
TEXAS MONTHLY
23,246,951
21,507,499
8.1
612.47
554.17
10.5
THE WEEK
10,950,076
18,482,036
-40.8
162.39
295.64
-45.1
THIS OLD HOUSE
11,517,799
14,595,409
-21.1
120.20
159.29
-24.5
TIME
128,214,624
141,620,262
-9.5
414.91
488.23
-15.0
TIME OUT NEW YORK
8,581,870
9,896,557
-13.3
451.73
536.00
-15.7
TOWN & COUNTRY
26,174,139
32,170,171
-18.6
303.96
373.16
-18.5
TRADITIONAL HOME
24,369,508
32,370,385
-24.7
162.44
198.91
-18.3
TRANSWORLD MOTOCROSS
2,918,428
3,160,519
-7.7
261.89
282.94
-7.4
TRANSWORLD RIDE BMX
1,172,300
1,579,986
-25.8
119.49
160.75
-25.7
TRANSWORLD SKATEBOARDING
6,013,008
7,026,944
-14.4
272.60
320.64
-15.0
TRANSWORLD SNOWBOARDING
6,967,908
7,363,242
-5.4
341.90
362.32
-5.6
TRANSWORLD SURF
2,233,589
2,236,510
-0.1
202.94
203.98
-0.5
TRANSWORLD WAKEBOARDING
400,261
647,425
-38.2
39.50
66.50
-40.6
TRAVEL+LEISURE
45,799,620
40,207,941
13.9
388.43
356.63
8.9
TV GUIDE
22,568,992
28,023,329
-19.5
146.15
198.27
-26.3
TWIST
467,823
740,768
-36.8
26.15
42.61
-38.6
US AIRWAYS MAGAZINE
4,265,057
4,293,300
-0.7
150.64
148.39
1.5
US WEEKLY
67,342,746
94,917,259
-29.1
327.80
486.12
-32.6
VANITY FAIR
82,703,110
74,688,050
10.7
462.63
448.32
3.2
VERANDA
11,121,796
8,639,102
28.7
178.78
144.23
24.0
VOGUE
100,664,984
86,396,988
16.5
648.94
581.50
11.6
W
30,008,412
26,247,485
14.3
313.87
289.17
8.5
WEIGHT WATCHERS
7,110,163
5,728,204
24.1
95.36
79.56
19.9
WHOLE LIVING
9,247,486
9,536,055
-3.0
165.50
190.10
-12.9
WIRED
33,600,821
32,099,231
4.7
315.56
324.34
-2.7
WOMAN'S DAY
112,946,724
131,398,353
-14.0
399.54
480.30
-16.8
WOMANS WORLD
7,160,503
7,903,541
-9.4
78.76
88.55
-11.1
WOMEN'S HEALTH
30,557,860
31,825,734
-4.0
172.97
191.33
-9.6
WOOD MAGAZINE
7,593,840
8,243,622
-7.9
84.20
95.73
-12.0
WORKING MOTHER
13,473,670
15,206,399
-11.4
179.78
208.33
-13.7
YACHTING
11,919,138
11,473,581
3.9
317.07
317.46
-0.1
MAGAZINES TOTAL
5,726,202,090
6,019,502,086
-4.9
46,508.17
50,578.01
-8.0
AMERICAN PROFILE
65,447,875
61,783,953
5.9
141.89
139.83
1.5
DASH
10,868,106
3,696,800
194.0
32.27
11.08
191.2
LOS ANGELES TIMES MAG
3,310,940
3,832,279
-13.6
107.81
125.83
-14.3
NEW YORK TIMES MAGAZINE
85,143,300
89,728,383
-5.1
730.97
770.65
-5.1
PARADE
161,127,175
176,309,816
-8.6
159.18
178.51
-10.8
RELISH
29,024,490
47,096,367
-38.4
34.94
60.94
-42.7
SPRY
10,987,561
16,505,853
-33.4
24.41
41.94
-41.8
USA WEEKEND
98,476,654
116,148,258
-15.2
134.43
158.02
-14.9
SUNDAY MAGAZINES TOTALS
464,386,100
515,101,710
-9.8
1,365.90
1,486.80
-8.1
OVERALL TOTALS
6,190,588,191
6,534,603,796
-5.3
47,874.07
52,064.81
-8.0
*Data as of January 6th, 2012
No items were found.