MPA

Magazine Publishers of America

 
  •  
  •  

Sales Edge is a free weekly enewsletter for MPA members featuring the latest news, research and information to help you sell magazine advertising. Give yourself an edge in sales calls and check out these timely articles every Monday in your inbox.
Click here to register.

To sort issues of Sales Edge by topic, select a category.

Members Only Content January 5, 2009
  Why 2009 Is a "Must-Have" Year for Magazines
 
Members Only Content December 15, 2008
  Magazines Are a Top Destination for Travel Marketers
Managing Marketers' Concerns about Immediacy
 
Members Only Content December 8, 2008
  Roundup News You Need in One Click
 
Members Only Content December 1, 2008
  Influentials Use Magazines and the Web Most Often
 
Members Only Content November 17, 2008
  Two New Sales Tools Prove the Ad Impact of Magazines
Making Media Planning More Accountable
 
Members Only Content November 10, 2008
  Magazines Connect with Social Networkers
 
Members Only Content November 3, 2008
  Affluents Bank On Magazines
 
Members Only Content October 27, 2008
  Magazines Drive Purchase Intent Effectively and Efficiently
Magazines Most Consistently Deliver ROI
 
Members Only Content October 20, 2008
  Magazines Show Immunity to Ad Wearout
 
Members Only Content October 13, 2008
  Magazines to Readers: Thanks for Your Attention