Worldcolor, the mega-printer formerly known as Quebecor, is an industry leader in providing high-value and comprehensive print, digital and related services to retailers, catalogers, publishers, branded-goods companies and other businesses worldwide.
What do the folks at Worldcolor see ahead for the publishing industry when it comes to printing technology? Marilynn G. Jacobs, VP/Marketing, Magazine Business for the company, answered the Big Q.
THE BIG Q: Where is print headed as a technology, and what recent efforts by publishers point to a reengineering of print?
Marilynn G. Jacobs, VP/Marketing, Magazine Business, Worldcolor: A clear evolutionary trend in the print world is the fusion of ink-on-paper and pixels-on-screen functionalities. In the past year we've seen several emerging print/digital "mash ups": newly-applied technologies such as Esquire's e-ink cover, Popular Science's augmented reality cover and the CBS video insert placed in Entertainment Weekly.
These are great experiments that are exciting advertisers and readers, and getting the print industry some much-needed positive press. The next phase in this print-web reengineering will be the unlocking of content and data via digital infrastructures such as XML and electronic newsstands which will enable the emergence of new publishing models and revenue streams.
For example, Worldcolor has launched an XML Custom Publishing Engine powered by the Mark Logic server that allows a vast amount of content to be searched and reassembled into new targeted publications for web or print on the fly at Internet speeds. We also see movement toward this new reality in the collaborative structures such as Maghound and the newly announced partnership between major magazine publishers in the wake of the pending Apple Tablet launch. These collaborations are guiding us to new technology and R&D that enables the co-production of print, digital and print on demand. The reengineering of print will yield new flexibility.
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