NEW YORK (September 22, 2011) — MPA - The Association of Magazine Media will present MPA Digital: Social Media, its second conference targeting magazine social media practitioners, at the Time & Life Building in midtown New York City on December 7, 2011. The conference program is tailored to help magazine media professionals use social media platforms to drive brand awareness, create better engagement with their audience, sell subscriptions and develop stronger ties with advertisers. Robert Michael Murray, VP, Social Media at National Geographic Society, is the event’s conference chairman.
MPA Digital: Social Media will feature a keynote presentation by Facebook’s Andy Mitchell, who is a member of the Platform Partnerships team in the company’s Strategic Partner Development division. Mitchell serves as a consultant on how media companies can best leverage the Facebook platform to deliver on media objectives.
Panel discussions on the agenda include:
MPA Digital: Social Media will be held Wednesday, December 7, 2011, at the Time & Life Building in New York. For the latest program updates, visit: /socialmedia.
MPA Digital conferences are the leading digital events for the consumer magazine media industry. Since 2005, these conferences have examined a wide array of digital platforms, services and topics impacting magazine brands with panels and speakers addressing mobile, video, search, advertising monetization and social networking issues. MPA digital conferences routinely bring together a stellar lineup of thought leaders, digital pioneers, Internet and mobile executives, journalists, and representatives from all sides of the magazine business. Attendees include digital leaders from all parts of the industry including CEOs, publishers, online marketers, web editors, video producers, podcasters, editors-in-chief and human resources executives.
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