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Magazine Publishers of America

Nov 07, 2009
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Circulation Vitality White Paper
Circulation Vitality White Paper
September 14, 2009

Are you fully informed about magazine circulation? Get the full story on circulation vitality in a new white paper just released by MPA.

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Misperceptions about Magazine Closings
Misperceptions about Magazine Closings
August 5, 2009

Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective.

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MPA Internet Subscription Surveys
Members Only Content
MPA Internet Subscription Surveys

July 28, 2009

Magazine Publishers of America announced that internet subscriptions will represent 22% of new business sales among member magazines in 2009.

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Magazine Category Vitality
Magazine Category Vitality

Discover how the magazine category can improve retail sales and enhance the consumer shopping experience for all retailers

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News

Harrisburg News and MPA Announce Category-Wide Magazine Retail Promotion

The New Single Copy Year in Review, 2008
The New Single Copy, by Harrington Associates LLC, highlights the highs and lows of retail in 2008 in a two part retrospective Year in Review.

IPDA Newsstand Forum Newsletter

 

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Understanding Magazine Circulation: A Guide for Advertising Buyers and Sellers

This guide offers insights on key strategic concepts in circulation to help facilitate communication between advertisers and publishers. Read more

How America Shops

See Wendy Liebmann's presentation on How America Shops presented at the 2008 Retail Conference. Read more

MPA Online Glossary

Updated in 2007 comprehensive list of the most commonly used Internet terminology created by Claudia Allen, Online Marketing Manager... Read more

2006-2007 Handbook of Consumer Marketing Practices

A guide to consumer, retail, and subscription marketing. Read more

Members Only Content Capell's Circulation Report: 2007 Industry Survey

Dan Capell has annually surveyed circulation directors on the state of consumer magazine circulation. The 2007 Industry Survey examines circulation... Read more

Circulation Facts & Figures

The 2009/10 Magazine Handbook features new and updated pages of advertiser-funded research, facts and stats on all aspects of the magazine industry. Read more

The Power of Public Place

This study documents the distribution characteristics within specific outlets of public place. Read more

Highlights: Audience Lab Study of Public Place Engagement

This second syndicated study helps document and assess the quality of public place distribution. Read more

Highlights: Audience Lab Study of Public Place Distribution

This study documents the distribution characteristics within specific outlets of public place. Read more

Retail Magazine Growth

A lot of what you think you know about magazines is just plain wrong! Read these compelling facts on what magazines mean to consumers. Read more

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