Magazine Publishers of America
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The Magazine Sales Experience, by Harrington Associates LLC, examines key industry figures of retail.
Comag Marketing Group takes a look at today's economy and its effect on magazine retail sales. Read more
The New Single Copy, by Harrington Associates LLC, highlights the highs and lows of retail in 2007 in a two part retrospective Year in Review. Read more
An article by Richard Lawton, SVP, Comag, discussing the background and methodology on testing of data utilization programs. Read more
A great guide for supermarket and mass market retailers to utilize as it highlights the importance of magazines’ metrics and 10 top reasons to carry m Read more
Two case studies demonstrating how magazines can save money and increase sales efficiencies through actual implementation of the programs. Read more
State of Retail 2006 Read more
Read the special promotional section from Supermarket News that describes why magazines are a uniquely powerful category for the supermarket re Read more
Circulation Glossary Read more
A market basket study demonstrated that magazine buyers shop differently than non-magazine buyers: They spend more money and buy more things! Read more
This document describes how magazines connect favorably to supermarket retailers' bottom line. Read more
