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8:00 am
8:20 am - 11:45 am
WelcomeNina Link, President & CEO, Magazine Publishers of America
The E-Reading Landscape: The 50,000-Foot ViewAnalyst Sarah Rotman Epps of Forrester Research will reveal detailed information and insights about the 2010 e-reading landscape. The presentation will focus on trends and statistics in this rapidly burgeoning market, which experienced an almost 200% surge in 2009 content sales. There will be expert projections about what the next few years will bring in terms of ad models, new technologies like color screens, and market penetration.
The Insider's Guide to E-ReadersLeading tech journalists will provide an insightful and useful guide to the e-reader maze. Features analysis and critiques of the almost two dozen devices on the market with a special emphasis on their impact on magazine publishers.
Panelists include Priya Ganapati, Staff Writer, Wired.com and Paul Reynolds, Electronics Editor, Consumer Reports. Bruce Upbin, Managing Editor, Forbes Media, will moderate.
Keynote Address: Update on Next Issue Media, the Digital Publishing VentureJohn Squires, Managing Director, Next Issue Media, will present consumer and industry insights that are shaping the initiative’s development plans. Next Issue Media’s founding members are Condé Nast, Hearst, Meredith, News Corporation and Time Inc.
How E-Reading Changes the Game for Content CreationThe e-reading platform offers magazine brands significant opportunities to greatly expand and enhance content creation. Leading editors will discuss how content gets re-engineered for the e-reading platform and what it means for the audience relationship. They will also outline how their staffs adjust and adapt to the rapidly evolving environment.
Panelists include Richard Levine, Vice President, Editorial Operations, Condé Nast Publications; Sara Öhrvall, Senior Vice President, Research & Development, The Bonnier Group; and Stephan Scherzer, Executive Vice President & General Manager, IDG. Richard Maggiotto, President & CEO, Zinio, will moderate.
Case Study: The Sports Illustrated TabletGroup Editor Terry McDonell in a revealing conversation with Wall Street Journal media reporter Shira Ovide about the prototype of his magazine on a tablet computer, its ground-breaking functionality, its adherence to its print design, and vast opportunities for advertisers.
Understanding the E-Reader EcosystemLeaders in the field will examine the e-reader ecosystem and provide their perspective. Gilbert Fuchsberg, President, Skiff, will focus on device, content management & distribution, storefront and the consumer experience. Cheryl Goodman, Director of Marketing at Qualcomm MEMS Technology, Inc. will discuss Mirasol, a color display technology. Nick Bogaty, Senior Business Development Manager, Digital Publishing, Adobe, will address publishing standards as more and more content migrates across various devices. James Meigs, Editor-in-Chief, Popular Mechanics, will moderate.
10 Things You Need to Know About the GQ iPhone AppLearn exclusive information about GQ’s successful iPhone app including February downloads and usage stats, engagement information (par with print), insights about portrait vs. landscape orientation, and feedback from focus groups with an emphasis on user interaction with advertising. Features Jamie Pallot, Editorial Director, Condé Nast Digital; and Michael Hainey, Deputy Editor, GQ.
Paid Content Models for E-ReadingThe e-reading platform offers publishers a potentially important new revenue source. But what are the best ways for magazines to capitalize on e-readers and entice users to pay for digital content? The cable model? The pay-per-article model? The pay-per-issue model? This panel will explore the various options that publishers are exploring.
Panelists include Sean Nolan, Vice President, Online Operations and External Online Marketing, Rodale Inc.; Monica Ray, Senior Vice President, Strategic Planning & Corporate Development - Digital Paid Content, Time Inc.; and Maria Streshinsky, Deputy Managing Editor, The Atlantic. Staci D. Kramer, Co-Editor and EVP, ContentNext Media, will moderate.
11:45 am - 12:15 pm
12:30 pm - 2:30 pm
NATIONAL MAGAZINE AWARDS FOR DIGITAL MEDIA LUNCHEONDon't miss the American Society of Magazine Editors' (ASME) first annual National Magazine Awards for Digital Media - the Digital Ellies - presented during a gala luncheon.
2:30 pm - 3:30 pm
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