|
Magazine/
Publishing
Company |
Type
of Digital
Initiative |
Description |
Date
Announced |
|
Consumer
Reports |
Wireless
service |
CR’s
first wireless application, ShopSmart,
lets consumers use their cell phones to access its reviews,
ratings, pricing info and store availability. |
Dec.
12, 2005 |
|
TV
Guide |
Mobile
tv listings |
Allows
users of Palm and Windows Mobile devices to get tv listings, tv news and
movie reviews. Provides
access to database of hundreds of tv series and more. |
Dec.
7, 2005 |
|
Playboy |
Video
Podcast |
Allows
consumers with portable media players to take Playboy on-the-go.
The "Bodcasts," as Playboy
describes them, are updated every weekday, with content from Playboy.com.
Features a joke of the day, “Ask Hef Anything,” and "From the Mouths of
Babes" provides advice from Playboy's
cyber girls. |
Dec.
6, 2005 |
|
Glamour |
Short
movies (5 to 15 min long) for Glamour.com |
A
series of short films based on stories submitted by readers – called
Reel Moments – will be posted on Glamour.com
Dec. 9. |
Dec.
5, 2005 |
|
TV
Guide |
Stream
premiere episode of tv series |
TVGuide.com
will stream the first episode of the
new Showtime miniseries “Sleeper Cell”
on Dec. 4, the date of the serie’s premiere. |
Dec.
1, 2005 |
|
Ziff
Davis |
Online
videos series about technology |
Online
video series, DL.tv, which revolves around technology news
and reviews. It is a 30-minute
series that is the top-ranked video podcast on iTunes.
|
November,
2005 |
|
Runner’s
World |
Podcast |
Runner’s
World launched a podcast on runnersworld.com
and iTunes tied to the November 6 New
York City marathon.
RW produced 8 podcast segments.
Sponsored by Asics shoes.
|
October
31, 2005 |
|
Dennis
Publishing |
Content
deal |
Dennis
Publishing’s The Week will
produce “The
Best of Today’s Business,” a daily roundup of print and online business
news that will appear on the Yahoo
Finance page. |
October
31, 2005 |
|
Forbes |
One
time “Communicating” section |
Features
audio and text from more than 20 guest authors
such as Arthur C. Clark, and interactive games, polls and comic strips
all devoted to subject of communication. |
October
25, 2005 |
|
National
Geographic |
Video
for broadband |
The
magazine’s digital media group launches short form production unit
to create video for broadband applications.
Will distribute content on MSN Video.
(Headed by Matt White, EVP for digital media.) |
October
20, 2005 |
|
BusinessWeek |
Blog
Hosting |
BW
launched
a free blog hosting service for MBA
students. |
October
19, 2005 |
|
Primedia |
Wireless |
The
company will deliver wireless content from Primedia’s international auto
titles to mobile phone users. Various
branded wallpaper and ringtones will
be inspired by titles such as Super
Street, Import
Tune and Sport Compact Car. |
September
29, 2005 |
|
Ski
Magazine
and Skiing (Time4 Media) |
Wireless |
Both
magazines offer free wireless snow reports.
Over 475 resorts in N. America
participate in service that delivers snow reports as text messages to
cell phones as well as a weekly email update for the resorts they choose. |
Fall
2005 |
|
Ski
Magazine
and Skiing (Time4 Media) |
Customized
search |
Ski
finder allows visitors to search by manufacturer, year, category, level,
gender and what the ski does best.
Boot Finder features custom searches by manufacturer, type of boot
and how the boot should fit. |
Fall
2005 |
|
SI
on Campus |
New
website |
A
new website with original content contributed by mag writers.
The Campus site includes blogs, which are not featured on SI.com
as well as a platform dubbed “The Vent,” where gripers can create and
add to discussion threads. |
September
15, 2005 |
|
Surfer |
Ringtones/
Wallpaper |
Dozens
of wallpaper images and ringtones from contemporary groups are available
from the magazine (for $1.99 a piece). |
August
2005 |
|
Playboy |
Deal
with Zinio |
Digital
version of Playboy available beginning
with October issue |
August
24, 2005 |
|
Hachette
Filipacchi |
Deal
with Zinio |
Six
more Hachette titles, including Premiere, Woman’s Day and Elle, will be
available on Zinio by Q1 2006.
All told, 18 Hachette titles will be available on Zinio by then. |
August
2005 |
|
Sports
Illustrated |
E-commerce
venture |
Teamed
up with athletic apparel retailer The Finish Line to launch new web retail
store SI Shop. Visitors can purchase
team and sports-based apparel. SI
products like classic covers will also be sold. |
July
20, 2005 |
|
Better
Homes & Gardens |
Interactive
decorating tools |
Transform
the interior and exterior of a house with click of mouse.
Called
color-a-home and color-a-room |
July
18, 2005 |
|
Backpacker
|
Joint
venture with Nextel and Trimble |
Provide
GPS adventures online for the outdoors.
Backpacker microsite
provides info on past trips and enhanced content such as photos, trip
journals, points of internet and video clips.
(www.backpacker.com/hikes)
|
June
29, 2005 |
|
BusinessWeek |
Special
digital edition |
Working
with Intel and Zinio, BW created
a one-time-only online issue featuring multimedia audio and video plus
editorial. The IT-100 issue
looked at the top 100 tech companies |
Summer
2005 |
|
The
New Yorker |
80
years of print content on DVD series |
“The
Complete New Yorker,” collection of 8 DVDs
containing digital images of every page of the 4,109 issues of magazine
from February 1925 through the 80th anniversary issue published
February 2005. |
June
2, 2005 |
|
Sports
Illustrated |
Streaming
video |
SI
is complementing its print features with broadband video segments. For
instance, in early June, SI had a feature on Tony Stewart and the world
of dirt-track car racing. On SI.com there was a video available of Stewart
discussing his racing experiences.
|
June
1, 2005 |
|
TV
Guide |
TV
trivia game |
On
TVGuide.com, Big Network Boss will be an interactive TV trivia game.
Users will compete against fans around the country answering questions
on TV shows. |
May
16, 2005 |
|
TV
Guide |
Video-based
content |
On
TVGuide.com, there will be a TV Guide Spot, a series of short-form video
clips spotlighting TV programs. |
May
16, 2005 |
|
Forbes |
Luxury
auto site |
The
magazine launched a website aimed at luxury car buyers (at
www.forbesautos.com).
Offers product reviews and expert analysis.
Also includes video content such as interviews and footage of the
NY auto show. |
May
4, 2005 |
|
TransWorld
Media (division of Time4Media) |
Webcam
images of beaches |
Because
of a partnership with Surfline,
visitors to transworldsurf.com will have free access
to webcam images from nearly 100 beach webcams.
|
May
2, 2005 |
|
Premiere |
Mobile
phone content |
Premiere
Mobile Network offers movie reviews and is exploring more broadband applications. |
Spring
2005 |
|
Playboy |
Photos
for PlayStation (and iPod) |
Playboy
will offer nude and non-nude photo galleries
that have been specifically formatted for viewing on Sony’s Portable PlayStation.
(In January, Playboy
announced an assortment of galleries that were formatted for digital media
players including iPod.) |
April
19, 2005 |
|
Meredith
(Better Homes and Gardens,
Ladies Home Journal and American
Baby |
Video
games on magazine website |
Because
women are the most avid online gamers, Meredith
launched gaming sections on 3 of its most widely read websites:
bhg.com, lhj.com and americanbaby.com.
Meredith says the games are a way to keep readers on the sites
longer. Two games that Meredith
built are designed to be adapted by advertisers for use as adver-games. |
April
11, 2005 |
|
TV
Guide |
Interactive
program guide for mobile phones |
TV
Guide’s service will allow mobile phone users to remotely access tv program
listings, and search listings by title,
date or network. Service
also gives users access to tv-related ring tones, wall paper and video
content. (Currently in development.
Will be available late in year.) |
April
5, 2005 |
|
Teen
Vogue |
TXT
message announcement |
Launched
It Girl Mobile (trial program), which provides advertisers’ text-message
announcement to members of the magazine’s It Girl reader web panel (50,000
members). |
April
2005 |
|
More |
Interactive
shopping pages |
“Shop
MoreStyle,” a new feature that allows
readers to shop the pages of the magazine at More.com.
The fashion spreads that are available for shopping online are
marked with the Shop MoresStyle logo in the magazine. |
April
19, 2005 |
|
Martha
Stewart Living |
Radio
channel on Sirius |
In
the fall, the Martha
Stewart Living Radio channel will be
carried on Sirius. It would
offer Stewart’s brand of women’s lifestyle content.
|
April
18, 2005 |
|
FHM/Emap |
TV
channel |
FHM,
the best selling lad mag in Britain, will also become a TV station on
Sky Digital in May. The new channel
will share a slot with Q station and follow the same music video format,
playing videos consistent with the FHM
brand. |
April
14, 2005 |
|
Time
Inc. |
Mobile
messaging |
Time
Inc. will use mobile messaging to promote some if its roughly 140 magazine
titles through offerings such as news,
voting and exclusive content. |
April
12, 2005 |
|
CosmoGIRL! |
TXT
Horoscope service |
Subscribers
who pay $1.99 per month for this service receive
a daily horoscope via text message.
The service is available across all leading wireless carriers and
will be promoted in every edition of CosmoGIRL. |
March
14, 2005 |
|
Maxim |
Streaming
videos |
Maxim
video content is available free on demand at MSN.
The video content is similar to the print component: saucy, scantily
clad young women, with a smattering of fashion and car content as well.
Maxim will provide five
60-to-120-second videos a week. |
March
31, 2005 |
|
Primedia |
Cable
and HDTV programming |
Primedia
becomes the largest producer of original outdoor TV programming
with the launch of Shallow Water Angler TV, Flida Sportsman TV and Bowhunter
TV. Two more show will launch
in fall 2005. |
March
22, 2005 |
