| Magazine/ Publishing
Company | Type of
Digital Initiative |
Description |
Date Announced |
| TV
Guide |
Exclusive
online series |
TVGuide.com
launched Body
Talk on New Years Eve, a 5-part online series
tackling the issue of body image and the unrealistic standards set by Hollywood. |
December
31, 2007 |
| The
Economist |
Social
network, online video |
The
Economist
has
created a social network, and expanded its Web site. The magazine
will develop a major portal for its readers to create conversations between
them. The Economist also launched its first online video. |
December
24, 2007 |
| Paste |
Podcasts,
exclusive online interviews, video |
Paste
magazine announced the launch of a new video
podcast, “Paste Vision,” available through iTunes or at pastemagazine.com These
new monthly podcasts are about 15 minutes in length, free to view/download,
and feature interviews, live performances from the Paste studio,
music videos and more. |
December
19, 2007 |
| Businessweek |
Content
sharing partnership, widgets, social networking, online community functions |
BusinessWeek,
has been invited by LinkedIn to use its custom networking functions to make
businessweek.com a website
where businesspeople
can connect, communicate and make deals. LinkedIn will create
links in the text of BusinessWeek editorial content for the proper
names of businesses and people. Readers can connect to individuals or companies,
and select how many of their own contacts are connected. |
December
12, 2007 |
| Hearst |
Content
distribution partnership |
Hearst
has partnered with Next.TV to distribute
original magazine content.
Next.TV is a new online television service to be bundled into new HP notebook
laptops next year. Hearst
will offer original content from several magazines such as CosmoGirl,
Good Housekeeping and Marie
Claire. |
December
11, 2007 |
| Businessweek |
Redesign
of features, optimized search, online archive |
BusinessWeek
has redesigned
the "Magazine Channel" on its Website. The channel incorporates
some of the print magazine's key features and includes more photos and illustrations
for the articles. Search functions have also been optimized on the content
offerings with links to the most emailed and most-discussed articles. There
is an online archive of past issues. |
December
7, 2007 |
| Condé
Nast |
Content
sharing partnership |
CondéNet
has entered a broad content distribution relationship with Google's YouTube.
CondéNet,
the Web unit of Condé Nast Publications, is
launching YouTube channels for each of its websites, beginning with Epicurious.com.
Additional channels for Style.com, Men.Style.com and Concierge.com are expected
to launch over the next month, while the Wired.com channel is slated for
early next year. |
November
29, 2007 |
| Forbes |
Online
audience network, integrated marketing program, content partnership |
Forbes
has launched the “Forbes Audience Network” an online
advertising network for use by advertisers. The network will
provide marketers with several features and services including mass reach,
targeted impressions and editorial relevance and compatibility. |
November
27, 2007 |
| Wired |
Online
video, new production staff |
Wired,
magazine is increasing its online video offerings and
building a dedicated production staff. Wired merged
its magazine and website operations earlier in the year. The
magazine has also started a Wired
Video subdomain, in partnership with The Feed Room. |
November
26, 2007 |
| Esquire |
Online
content distribution, video, content sharing partnership |
Esquire
magazine has partnered with the high-definition program channel MOJO to
jointly
produce and distribute content for TV and and the internet. “Take
It From Esquire” will premiere as an interstitial short between TV programs
in MOJO’s prime time schedule. It will also launch on Esquire
and MOJO’s websites. These videos (40 seconds in length or shorter) will
be produced by MOJO based upon Esquire’s “The Guide” magazine section. MOJO
will buy ads in Esquire to promote
the videos as well as other programs on the channel, according to Kevin
O’Malley, VP publisher of Esquire. |
November
26, 2007 |
| The
Economist |
Online
series, social media, social networking |
The
Economist
has
created an online debate series. The first debate series on the
subject of education was featured last month, now debates can be accessed
at www.economist.com/debate.
The
Economist is working with SparkPR and blog networks such
as “Buzz Machine” and “Mashable”. |
November
21, 2007 |
| TV
Guide |
Interactive
community features, blogs, print feature extending online |
“Cheers
& Jeers,” TV Guide magazine’s
popular weekly opinion column has expanded to TVGuide.com,
with an interactive daily blog, and to TV
Guide Network, with recurring segments
on TV Watercooler.
Building on the interactive community features on TVGuide.com, the newly-launched
“Cheers & Jeers” blog www.TVGuide.com/cheersandjeers
allows users to interact directly with the column by voting on whether they
agree or disagree with each TV Guide
“Cheer” or “Jeer.” |
November
19, 2007 |
| Condé
Nast |
Website
spin off, new solo website |
Condé
Nast
has introduced a standalone site for W
magazine and moved the W
content from its online home until now, Style.com. Next
year it plans to build companion sites for Gourmet and Bon Appetit,
which are currently just sections of Epicurious.com and also Condé
Nast
Traveler will move out of Concierge.com possibly in 2008 or 2009. |
November
15, 2007 |
| Cook’s
Illustrated |
Online
Thanksgiving survival guide |
Cook's
Illustrated gathered
more than 50 recipes, favorite menus, equipment and ingredient reviews,
and a plan
for finishing most of the cooking before Thanksgiving morning. |
November
14, 2007 |
| Newsweek |
Website
redesign, original online content, weekly web show |
Newsweek
online has created a new
weekly show about politics announced
executive editor Jon Meacham. Produced by MSNBC television veteran
Tammy Haddad, the new online show follows a major redesign of both the Web
site and the print magazine. |
November
14, 2007 |
| Wine
Spectator |
Online
rankings |
WineSpectator
began its highly anticipated Top
100 countdown today. The Web site will release the Top
10 wines of 2007 between Monday and Friday this week–-with the Wine of the
Year to be announced on Friday, Nov. 16. Each year, Wine Spectator
editors survey the wines reviewed during the calendar year and select the
most exciting wines for the Top 100. In 2007, Wine Spectator reviewed
more than 15,000 wines from around the world in blind tastings. |
November
13, 2007 |
| TV
Guide |
Interactive
license agreement, content sharing partnership |
TV
Guide
has signed a multi-year interactive program guide (IPG) license agreement
with So-net Entertainment Corporation (“So-net”), for
its TV program navigation and online video portal Web site in Japan, TV
ohkoku (“TV Kingdom” in Japanese), which features Gemstar’s G-GUIDE IPG.
Interactive Program Guide, Inc., Gemstar-TV Guide’s joint venture with DENTSU
INC. and Tokyo News Services worked with So-net to develop a syndicated
version of G-GUIDE, Gemstar-TV Guide’s IPG service in Japan
available to users of the TV ohkoku site. |
November
8, 2007 |
| Forbes
Media |
Blogs,
online community |
Forbes
Media, has acquired a 51% stake in RealClearPolitics.com,
a political website. RealClearPolitics.com is now part of the
Forbes web network which includes: Clipmarks; Forbes.com; ForbesTraveler.com;
ForbesAutos.com; and Investopedia.com. |
November
7, 2007 |
| Hearst |
Website
revamp, blogs, video, social networking, content partnership |
Hearst
Magazines Digital Media, a unit of Hearst Magazines, has announced the full-scale
launch of TheDailyGreen.com
a new, one-stop
eco-resource for environmental news, tips and information. Hearst
is the first major magazine company to launch a consumer-oriented news and
service website devoted to assisting consumers interested in a more earth-friendly
lifestyle. The website now features a more robust community interface; tools
for localized content; video; flipbooks; players; blogs and more. TheDailyGreen.com
is working with Earth911, EarthLab and WeatherBug, to power its applications.
TheDailyGreen.com is also providing content to the recently launched
MSN Green channel. |
November
7, 2007 |
| Forbes
Media |
Web
clipping service acquired, online community, user generated content, wdigets |
Forbes
Media has acquired Clipmarks. Clipmarks is web-clipping service
that enables users to collect
and share content from web pages with fellow users. Clipmarks’
free browser application (widget) can be used to clip text, save images
and gather video from websites, and then archive them. The Clipmarks website
is a burgeoning community of “clippers” who share and blog, and rank their
clippings. Clipmarks is now part of the Forbes web network which includes:
Forbes.com; ForbesTraveler.com; ForbesAutos.com; Investopedia.com; and RealClearPolitics.com |
November
7, 2007 |
| Martha
Stewart Living Omnimedia |
Blog
network |
MSLO
has launched a blog network called Martha's
Circle, a portal
of lifestyle websites and blogs selected by editors. This
branded network will allow advertisers to placed ads on a grouping of websites
with 20 million views per month. Some of the initial websites and blogs
will be: 101 Cookbooks, Apartment Therapy and Style Me Pretty. |
November
7, 2007 |
| Reader’s
Digest Association |
Multiple
websites, online ad creation tools |
“AdWizard@RDA”
is a self-serve advertising tool that lets companies create display ads
for the Food
Advertising Network on the Reader’s Digest Association’s online portal.
Advertisers can use existing ready made templates or simply upload their
own advertisement. The AdWizard@RDA tool also provides results and feedback
so companies can analyze their ad campaign. The AdWizard@RDA platform will
be powered by AdReady. |
November
6, 2007 |
| Hearst |
Integrated
marketing campaign, online film festival, user generated content, cross
platform marketing |
Hearst
magazines will partner with Netflix and Philips Electronics to enable readers
to program
their own film festivals. The promotion will appear in the December
issues of Country Living, Esquire, SmartMoney, House Beautiful, O: The
Oprah Magazine and Redbook. Insert cards will direct readers
to the magazine’s Web sites, which will list 10 movies chosen by editors
from each title. Netflix will provide trailers for the films, to be viewed
on embedded players that demonstrate the look of “Ambilight” screens found
on the new Philips TV set products. Philips and Hearst teamed up last year
for a promotion that replaced the insert cards in four September issues
with a sponsored website where readers could subscribe to titles, including
O at Home and Redbook. |
November
7, 2007 |
| TV
Guide |
Daily
updates, multiplatform coverage, blogs |
TV
Guide
will cover the latest developments related to the Writers Guild of America
strike, including its impact
on the entertainment landscape and to television viewers in particular.
Extensive coverage is planned at www.TVGuide.com,
as well as in TV Guide magazine,
and on TV Guide Network. Continuous
coverage and commentary by TV Guide’s
editorial staff including senior correspondent Stephen Battaglio, senior
TV critic Matt Roush, senior writer Michael Ausiello, and managing editor
Matt Mitovich can be found online at www.TVGuide.com/strikewatch
. TVGuide.com has also launched a special “Strike Watch” blog. |
November
5, 2007 |
| Hachette
Filipacchi |
Search
engine partnership, content sharing partnership |
Hachette
Filipacchi will integrate TheFind.com product ranking engine into its PointClickHome.com
Web site while selling advertising for the search engine as well. With
TheFind.com as a partner, PointClickHome.com will give users the ability
to go through the entire process from the planning and starting
of the renovation process to purchase when they are working on home improvement
projects. |
October
25. 2007 |
| Condé
Nast |
Online
partnership, contant sharing partnership, portal, social networking, online
community |
TasteBook
will launch in partnership with Condé Nast with investment from
CondéNet as well as in partnership with Epicurious,
the Condé Nast property. TasteBook
is a service that lets users take their favorite recipes from
partner sites (starting with Epicurious with more to come) and create printed
cookbooks that can be delivered to them or to friends. |
October
23, 2007 |
| Ogden
Publishing |
Online
retail portal, Partnership with Moment Marketing |
Ogden
Publications, publisher of Mother Earth News, Natural Home
and Utne Reader will launch EarthMoment.com,
a customized retail portal
that buys users carbon-offset credits in exchange for online purchases. |
October
23, 2007 |
| Meredith
Corp. |
Video
on demand, cable network partnership |
Meredith
Corporation has created a
new multichannel VOD platform for cable: “Parents TV”. Free of charge to
Comcast's 14 million digital subscribers, it
will feature Video on demand programming on 6 different channels.
Meredith's
Video Solutions department, will develop material with editors at Meredith
magazines: Family Circle;
American Baby and Parents. At launch, the free channels
will feature five hours of ad-supported programming. The first sponsor-advertisers
will Discover Card and Kimberly Clark. Advertisers will also have opportunities
for product placement within the programs. |
October
23, 2007 |
| BloodHorse
Publications |
Video,
online interview series |
Blood-Horse
Publications has launched an exclusive new video interview series as part
of its online coverage of the Breeders’ Cup World Championships at Monmouth
Park. Video interviews
and reports taped live each day at New Jersey’s
Monmouth Park
are available on Bloodhorse.com
and BloodHorseNOW.com.
Video coverage will include a daily update and the “Breeders’ Cup News Minute”. |
October
22, 2007 |
| Newsweek |
Website
redesign, relaunch, multimedia, RSS, online content distribution |
Newsweek
has relaunched and redesigned
its website, with new functions, a
redesigned navigation, multimedia content, and improved RSS and sharing
capabilities. Newsweek.com
will now publish its weekly edition every Saturday night and post daily
news, and breaking news stories as they happen. |
October
16, 2007 |
| Hachette
Filipacchi |
Mobile
content, cell phone content |
Hachette
Filipacchi has announced the availability of ELLE
Mobile, ELLEgirl Mobile, Car
and Driver Mobile, and Premiere
Mobile on Verizon Wireless’
Mobile Web 2.0SM service.
Now Verizon Wireless customers
can stay connected to all of their favorite fashion, and entertainment magazines.
Mobile Web 2.0 subscribers can locate the ELLE,
ELLEgirl and Car
and Driver mobile sites by visiting the entertainment category on their
Mobile Web 2.0 phones and selecting Magazines. |
October
11, 2007 |
| Prevention |
Content
partnership |
Prevention
magazine’s website has partnered with “Happy Neuron”, a
provider of scientifically-based online cognitive exercises.
Happy Neuron brain games strengthen cognitive brain functions and help slow
the effects of aging and the onset of diseases like Alzheimer’s. The Happy
Neuron games can be accessed directly at www.prevention.com/braingames and
are free to play for Prevention users. |
October
9, 2007 |
| Fortune |
Online
Videos, Blogs, Panels and Features |
Fortune
magazine is launching a new website for its annual Fortune
Global Forum. The website will hosts 12 videos leading up to the conference
and
will host over 60 by the conference’s end including a recent
interview by Fortune International
Editor Robert Friedman with India’s Commerce Minister, Kamal Nath. |
October
8, 2007 |
| Cosmopolitan |
Mobile
website, cell phone content |
Cosmopolitan
has created a mobile website that readers can
access by logging on to M.cosmpolitan.com. Hearst Magazines Digital
developed the new initiative with a mixture of features and content such
as the "Dude Decoder": a body language guide to tell women what
men are really thinking; and "Fake Calls” a mobile service that will call a
cell phone and provide credible excuses to get out of a bad date. |
October
5, 2007 |
| Portfolio |
Content
partnership |
Portfolio’s
website
has formed a partnership with washingtonpost.com to provide content for
the Post's new
“Business Travel” section, targeted at affluent frequent flyers.
|
October
3, 2007 |
| SmartMoney |
New
website, content partnership |
SmartMoney
announced the launch of a small business website, www.smSmallBiz.com
devoted to small business subjects. The website will also serve women and
minorities, who currently make up the fastest-growing subset of entrepreneurs.
Additional content is provided by partners including Entrepreneur,
AllBusiness.com, and The Wall Street Journal Entrepreneur. |
October
3, 2007 |
| Portfolio |
Content
partnership |
Portfolio
has struck
a deal with abc.news.com to begin posting Kevin Maney's blog,
“Tech Observer”. |
October
3, 2007 |
| Businessweek |
Online
partnership with Universities, webinars |
McGraw
Hill’s BusinessWeek.com,
is holding its third “Virtual MBA Expo” on October 3, 2007. The live webinar:
“The Right Fit” will feature BusinessWeek’s
business schools editorial team interviews with the admissions experts.
Additional features of the expo include an exhibit hall where readers can
visit virtual booths, and chat with business school reps about each MBA
program. The document center will contain university materials ranging from
brochures to applications. |
October
2, 2007 |
| Playboy |
Mobil
content, mobile website |
Playboy has
partnered with Quattro
Wireless to provide content on cellular phones. Users
of the mobile site can view photos of Playboy
playmates, their profiles and interviews, access “Playboy Advisor”, the
advice column, read
reviews of books, video games, music and technology. Playboy
mobile content will be synched with the Playboy
website, updating daily. |
September
27, 2007 |
| Prevention |
Video,
content partnership |
Prevention
magazine is partnering with
HealthiNation.com allowing the broadband portal to stream health education
videos on Prevention.com. |
September
26, 2007 |
| The
Week |
New
website, online content |
The
Week
is launching a new website, TheWeekDaily.com,
which will replace TheWeekMagazine.com. The new website has a dedicated
individual staff. |
September
25, 2007 |
| Time
Inc., Fortune, Money |
Video,
content distribution |
Time
Warner Inc.'s Fortune and Money
business magazines will begin streaming video content to the CNN
Money Web site daily to serve their readers. CNNMoney.com will
present segments on technology, small business, interviews with CEOs and
updates on the market. Fortune
and Money plan to increase their
video production in 2008. |
September
25, 2007 |
|
Harvard
Business Review, Portfolio |
Content
partnership between two MPA members |
Condé
Nast’s Portfolio, will partner its website with HarvardBusiness.org,
the online publisher of Harvard Business Review, to provide business
professionals with perspectives, news
and information on current developments in the business world.
The HarvardBusiness.org content will provide management insights from leaders
in business and finance. There will also be video and audio segments profiling
business leaders in podcasts and streamed content. The Insight
Center on Portfolio.com
will be the central touchpoint for the new content, with integrated promotions
across all websites and microsites. |
September
25, 2007 |
| Better
Homes and Gardens |
Mobile
content, archive, enhanced search |
Better
Homes and Gardens,
has announced “Recipes-on-the-Go,” a new service providing readers
with many recipes from the brand’s world-famous test kitchen directly to
their cell phones. In addition to the kitchen-tested recipes,
there will be complete listings of ingredients and nutritional information.
Readers can use their cell phones to enter keywords or even browse the recipe
collection by ingredients, preparation time, or even dietary considerations
such as low fat, low cholesterol meals or kids’ dinner favorites. |
September
24, 2007 |
| TV
Guide |
Content
partnership |
TV
Guide
has partnered with Glam Media
in a syndication agreement that will allow Glam.com and the Glam
Publisher Network to carry TV Guide's
patented program listings grid. TV
Guide will be a featured content partner on the TV section of Glam.com's
entertainment channel. TV
Guide
Broadband will also provide Glam with short-form entertainment and video
programming ranging from Red Carpet celebrity interviews to TV Guide picks
for the hottest shows on television. |
September
22, 2007 |
| Hearst |
Web
portal acquisition |
Hearst
magazines has added Realage.com to its
burgeoning selection of digital properties. The website engages visitors
with questionnaires that estimate their "real age" as opposed to their calendar
or real time age. Realage.com
offers health care information and advice by category, gender etc. |
September
18, 2007 |
| Essence |
Interactive
web reality show, online programming, original programming, Video |
Essence
magazine is presenting “30 Dates In 30 Days”,
an
interactive web reality dating show, in which five women will
pair with six eligible bachelors and go on dates across a week. The video
“webisodes”
will
feature one of the six consecutive dates with different bachelors, complete
with post-date video diaries. Registered visitors will plan the entire night
for the five women, deciding everything from; who she goes out with, to
what she’ll wear, and where they will go on their date. Then the online
audience votes to determine whether or not the date was a match. Cover Girl’s
“Queen Collection” will provide make-up and the women will receive
a glam session with Roxanna Floyd, the personal makeup artist to rapper
and actress Queen Latifah. |
September
17, 2007 |
| Seventeen |
MySpace
partnership, new online reality program, integrated marketing, podcasts,
blogs, video |
Seventeen
magazine has partnered with MySpace to create an online reality program,
called “Freshman 15”.
The
show’s name refers to the extra weight that students have been known to
gain in their stress-filled first year of college. Seventeen
magazine and MySpace.com will follow 15 girls on the printed pages of the
magazine and on the web simultaneously. “Freshman 15” debuts in the magazine’s
October issue and will continue into May 2008. The participants will chronicle
their experiences through blogs, photos and videos. |
September
17, 2007 |
| Runner’s
World |
Online
partnership, video, podcasts |
Runner’s
World,
has partnered with MileSplit, a national network of running websites for
high school athletes. This
collaboration will begin with a new website portal created for
the nearly 1.5 million high school track-and-field and cross-country athletes
in the United States.
This web channel will highlight all aspects of running with multimedia features,
original programming, interviews with student athletes and coaches, video,
and podcasts. |
September
11, 2007 |
| Elle |
Video |
Elle.com
is giving readers a virtual front row seat to the most exclusive runway
shows by featuring actual
video footage of the top designers’ collections. Each day during
Fashion week, six new videos will cover the latest runway exhibitions, along
with an archive of past shows. Readers visiting Elle.com will also learn
more behind the scenes facts and info on the various designers and their
new collections through trivia “pop-ups” that will appear in the video segments. |
September
10, 2007 |
|
Condé Nast |
Website relaunch, blog |
CondeNet
has relaunched Epicurious.com,
with Häagen-Dazs and Visa as the principal sponsors. Häagen-Dazs ads will
be placed on the home pages and throughout the website while Visa will take
over the home page for one day and exclusively sponsor website sections
like: Technique Videos; Chef Videos; and Recipe Videos. The revamped website
features “Epi-Log”, a blog by editors and guests contributors. |
September 5, 2007 |
|
Elle |
Mobile content |
Elle
has partnered
with Yahoo to bring news, photos and gossip to its readers from
New
York's Fashion Week on their mobile phones. By entering "fashion"
in the Yahoo oneSearch mobile application, readers can access the latest
news as it happens. They can also text "fashion" to 92466 (YAHOO), or visit
ELLE mobile directly at http://fw.elle.com
|
September 5, 2007 |
|
Prevention |
Website relaunch, video library, blogs |
Prevention.com has relaunched, featuring
encyclopedic content, customizable multimedia tools, a growing
video library, social networking features and blogs. |
September 4, 2007 |
|
Condé Nast |
Content sharing partnership |
Condé Nast has
announced a unique content partnership with MSNBC.com: their website division
CondeNet
will share its content with the Microsoft NBC news portal.
Content from Style.com,
Men.Style.com,
Epicurious.com
and Concierge.com,
as well as selections from a variety of print publications such as Glamour,
Vogue and Vanity
Fair will be part of
this extensive partnership. |
August 29, 2007 |
|
Consumer
Reports |
Video |
Consumer
Reports' videos
of its vehicle crash tests
and crash
test dummies will now be accessible online, on their
website. A long time standard bearer of car safety ratings and quality,
Consumer Reports
is now bringing actual moving footage to the consumer of its tests as they
happened, moving beyond the familiar photo stills of their automotive product
evaluations. |
August 27, 2007 |
|
Playboy |
Social networking website |
Playboy U is a new college targeted website.
It will allow interaction between coeds, building
of profiles and building of user groups and communities. |
August 21, 2007
|
|
Forbes |
Online content sharing partnership, video |
Forbes
magazine has partnered with Moneyshow.com
and its audience will now have online access to investment
content provided by Forbes.com and Forbes newsletter editors.
New online sections from Forbes
will include video like Stock of the Week, Investing Ideas, Guru Insights
and Mutual Funds. |
August 21, 2007 |
|
PC
Magazine |
New websites, mobile sites |
PC Magazine has created
three new web offerings for its readers: GoodCleanTech; Security
Watch; and mobile.pcmag.com, a mobile website version of PCMag.com.
|
August 21, 2007 |
|
Condé Nast |
Distribution of online content, integrated
marketing platforms |
Condé Nast’s CondéNet
unit will create 10-minute
videos from its Concierge online channel, among others, that
will run leading into feature films in the Emerging Pictures cinema network
of theaters. Ray-Ban has signed on as an advertiser for the program. |
August 21, 2007 |
|
Hearst |
Mobile websites |
Hearst Magazines has launched mobile websites for Harper's
Bazaar and Marie Claire.
The new mobile sites at M.bazaar.com and M.marieclaire.com, bring the company’s
growing stable of mobile magazine offshoots to a total of nine properties:
Cosmopolitan, CosmoGIRL!,
Esquire, Good
Housekeeping, House Beautiful,
Redbook and Seventeen. |
August 20, 2007 |
|
Condé Nast |
Microsite, integrated marketing programs,
virtual gift registry |
Condé Nast is combining its print offerings with a
microsite for JCPenney. An online virtual gift registry was created
by CN Bridal Media called “Click It. Pick It. Love It.” Friends of the betrothed
can see a wish lists and then browse JCPenney’s top registry picks for the
home, kitchen, bedroom and bathroom. |
August 20, 2007 |
|
Essence |
Production unit, original programming, video,
mobile content |
Essence,
the magazine for the African American woman, is launching a production
unit devoted to the creation of original programming that can
be distributed via the web, on mobile devices, and cell phones. There will
also be content for video on demand and Television. |
August 20, 2007 |
|
Vogue |
Broadband internet channel |
Vogue
Magazine will launch
a broadband Internet channel called ShopVogue.tv.
It will run the channel as a companion to its 3-year-old Web site ShopVogue.com.
Users can buy products featured on the website and watch original programming,
including “60 Seconds to Chic,” and the syndicated show “Trend Watch.” |
August 10, 2007 |
|
Primedia |
Social networking, online community building
|
Primedia is launching
an online feature "Readers' Rides" on the websites of Hot
Rod and Lowrider. This new
feature enables
readers to talk with fellow enthusiasts and builders. This online
feature will soon appear on all of Primedia's automotive websites, 60 in
all. |
August 9, 2007 |
|
Hearst |
Website acquisition, social networking, ecommerce |
Hearst Corp. will buy Kaboodle.com,
a website for sharing
shopping recommendations. Hearst will use the website to combine
social networking and shopping to engage magazine readers online. |
August 8, 2007 |
|
BeadStyle, Bead&Button,
and Art Jewelry |
Website redesigns, new blogs, online chat,
video, user generated content |
Readers visiting Kalmbach publishing’s new redesigned websites can
watch how-to videos, download projects, and upload their own creations,
chat
about the latest trends, and share tips. The websites offer easy-to-understand
instructions, step-by-step photographs, and exclusive content and blogs
from the editors of Art Jewelry,
Bead&Button, and BeadStyle
magazines. |
August 8, 2007 |
|
TV
Guide |
Online applications, cross platform initiatives |
Listings2Go™ an online
television guide application will launch across many portal sites
in early August. Listings2Go is one of the initial phases of “My TV Guide,”
the company’s recently announced suite of cross-platform personalized guidance
tools and services. |
August 8, 2007 |
|
Hearst |
New website |
Hearst Magazines Digital Media has
created a new teen website called Mybacktoschoolshopper.com.
The new online destination for teens was developed for advertisers JCPenney
and Mead. The site will have a strong eCommerce component offering over
200 products through the end of September; the start of the school season.
The new website will be linked to from seventeen.com, cosmogirl.com and
teenmag.com. |
August 3, 2007 |
|
Time Inc |
Social networking |
Time Inc. will begin
building social networking functions for its weekly consumer magazines in
2007 and into 2008, according to executives speaking at the Time
Inc. Digital Showcase this week. They will be loosely modeled on Sports
Illustrated's successful FanNation.com network, which was acquired in
April of this year. |
August 3, 2007 |
|
Forbes |
Online contest |
Forbes
continues the next phase of its “Boost Your Business” contest. Forbes.com
invites its users to choose the best small business plan submitted to Forbes.com
from entrepreneurs across the USA.
All of the plans are available for review at www.forbes.com/boostyourbiz.
The contest is sponsored by Hewlett Packard. |
August 2, 2007 |
|
The
Blood-Horse |
New
website |
The Blood-Horse
offers subscribers the day’s top headlines, breaking industry news, race
results from around the world, breeding information and analysis,
auction results, and much more at their new website. Access to
the site is free to current subscribers at http://www.BloodHorseNOW.com. |
August 1, 2007 |
|
Condé Nast |
Video, RSS |
Condé Nast’s new
"Insider Guides" video series takes visitors on tours through
Brazil, Spain,
and Italy
through their Concierge.com network of websites. A series of 16 three-minute
shorts will be produced, profiling each city. Plans syndication will be
explored in the coming months. |
August 1, 2007 |
| Condé
Nast |
New
online video series |
Condé
Nast’s
Style.com has launched a new online series called CandyCast
with Guess Jeans as an exclusive sponsor. The new series will
be hosted by a virtual version of the website’s executive fashion editor,
Candy Pratt in the form of a caricatured avatar. |
July
31, 2007 |
|
Food
& Wine |
Multi-platform integrated marketing program, video |
Food & Wine magazine is collaborating
with retailer Sur La Table in an exclusive multi-platform
integrated marketing program. Utilizing in-store placements, websites and
catalogs, Food & Wine will carry Sur La Table’s promotional
themes for an entire month. It will feature videos with award-winning chef-restaurateur
Rick Bayless on Food & Wine’s website, www.foodandwine.com
|
July 30, 2007 |
|
Condé Nast |
Mobile content from magazines |
Conde Nast Renews with Motricity For
Mobile Services Motriocity,
a provider of Mobile content
services and solutions, has announced a two-year renewal with Condé Nast
and its CondeNet Internet division. Motricity
will deliver weekly tips and polls via text messaging to those users
who have opted in to receive information such as health tips from Self
magazine, travel advice from Concierge.com, makeup
tips from Allure, fashion trends from Style.com or news alerts from
Wired. |
Jul 27, 2007 |
|
Hearst |
Website network acquisition |
Hearst Corp. plans
to buy Ugo
Networks and its group of ad supported gaming and entertainment sites.
When the deal is finalized, Hearst
will roll Ugo into its growing interactive media unit. |
July 25, 2007 |
|
Kalmbach Publishing |
Online video, new video department |
Kalmbach Publishing which
produces 15 magazines including Astronomy,
BeadStyle,
and Model Railroader
has launched a dedicated video
production department that will create online content for the
magazines’ websites. |
July 23, 2007 |
|
TV
Guide |
New blogs, podcasts, live online coverage |
TV Guide,
is launching
branded multi-platform initiatives in conjunction with Comic-Con
International 2007 in San Diego
from July 26-29. TV Guide magazine’s July 23 double issue features
a special 10-page Sci-Fi Preview, and coverage will include a daily on-site
blog and breaking news scoops during the four-day convention. TVGuide.com
editors and writers will discuss their picks for sci-fi/fantasy series during
TV Guide Talk, TVGuide.com’s
weekly podcast available via download on iTunes. Editor Gord
Lacey, will write a daily blog. |
July 23, 2007 |
|
Black Enterprise |
Website relaunch, redesign, video, multimedia
library, exclusive interactive content |
Black Enterprise has launched a complete
redesign of BlackEnterprise.com,
with original interactive content pertaining to small business, wealth building,
careers and homeownership for African Americans. The website redesign features
a wider layout, improved
navigation and search capabilities for all of BE’s signature lists.
There is also a new multimedia library with free and unlimited,
video access to BE's televised programs and audio access to its radio
programs. |
July 19, 2007 |
|
TV
Guide |
New digital programming guide, Mitsubishi
partnership |
TV Guide will continue to provide Mitsubishi
with the rights to incorporate the consumer electronic interactive program
guides (IPGs), including the newest IPG product, “TV Guide Daily,” into
select digital televisions in its portfolio in the U.S.
market. Mitsubishi
will begin to deploy TV Guide Daily, a simplified
version of TV Guide’s full-scale
programming guide. |
July 18, 2007 |
|
Sports
Illustrated |
Interactive campaign, mobile content, integrated
marketing campaign |
SI will
bring sports fans an interactive mobile experience featuring iconic Sports
Illustrated photography. This interactive
marketing effort
in cooperation with Hyundai Automotive, will showcase SI’s
award-winning photography and highlights images of “smart discoveries” in
sport through the years like the “middle-of-the action” net camera at NHL
games. |
July 17, 2007 |
|
TV
Guide |
Broadband video |
TV
Guide will
work with Maven Networks
to publish its broadband video content online. Maven will now work with
TV Guide to launch new broadband
video creations on more than 300 video players at TVGuide.com. |
July 11, 2007 |
|
Forbes |
Widgets, social networks |
Forbes.com now has eight new widgets
(with Visa Small Business as the Exclusive Sponsor)
that
enable users to view, engage with and share Forbes.com content on blogs,
social media sites, and personal websites. Forbes.com worked with Widgetbox
on the production, creation and hosting of the Forbes.com widgets, available
at http://www.forbes.com/widgets
or www.widgetbox.com/showcase/forbes
|
July 10, 2007 |
|
Paste |
Redesigned and relaunched website, exclusive
video and music free to all |
The Paste magazine website, www.pastemagazine.com,
has been re-designed
and relaunched. The new site is sponsored by Acura. It’s the
first time pastemagazine.com has ever featured an official sponsor; for
a limited time, the home page and overall site sponsorship will be exclusive
to Acura, the new site features “Paste
Station” where new and exclusive content will be available every
week, for free, to anyone. |
July 10, 2007 |
|
TV
Guide |
Cross platform initiatives |
TV Guide
announced cross-platform initiatives featuring TVGuide.com, TV
Guide magazine, and TV Guide Network in conjunction with the Television
Critics Association. TVGuide.com will offer television enthusiasts up-to-the-minute
coverage of TCA activities with daily blogs written by Michael Ausiello
(The Ausiello Report), Matt Roush
(Roush Dispatch), and Stephen
Battaglio (The Biz). TVGuide.com
will recap TCA news of the upcoming season’s broadcast network programming
in a daily email newsletter. TV
Guide magazine will provide behind-the-scenes
coverage and news. TV Guide Network will be on location for daily
coverage of the TCA summer press tour, culminating in a one-hour special.
In addition, TV Guide Network will air The
Richter Scale, while video clips from TCA will be posted online
at TVGuide.com. |
July 10, 2007 |
|
Playboy |
Mobile content, video, exclusive iPhone content |
Playboy,
is offering a new service iPlayboy, for the iPhone. Playboy has developed
iPlayboy mobile content specifically for the iPhone screen dimensions. Included
in the iPlayboy offering are 12 non-nude wallpapers for the phone, a photo
album with 12 other Playmate photos, a one-hour episode of Playboy
Radio's "Playmate Hour" and a Cyber Girl video from Playboy.com. |
June 29, 2007 |
|
Condé Nast |
Ad insertion in podcasts, video podcasts,
integrated marketing programs |
CondéNet, the internet
arm of Condé Nast
has partnered with Kiptronic, a
technology service for downloadable media, to provide ad insertion and campaign
management services for its video podcasts. CondéNet will utilize
Kiptronic’s Ad Insertion services to monetize podcasts on five of its web
sites: Style.com, Men.style.com, Epicurious.com, Concierge.com, and Wired.com.
CondéNet will use video podcasts as a distribution platform for their content
and also an extension to reach readers on iPods and other portable devices.
The partnership with Kiptronic will create opportunities for our advertisers
to associate with podcast and mobile content. |
June 27, 2007 |
|
TV Guide |
Integrated marketing program, awards for
online content |
Gemstar-TV Guide International announced
that it will launch the TV Guide
Online Video Awards, an annual awards franchise that will recognize
the best and most innovative professional video programming,
created specifically for the Internet. TV Guide will dedicate its numerous
cross-platform resources, which reach 73 million unique consumers per week,
to the promotion and coverage of the Online
Video Awards, making this a true multi-platform initiative. |
June 27, 2007 |
|
Time
Inc. |
New ad platform, partnership |
Time
Inc. will offer advertisers text-based, cost-per-click ads on
the home pages and content pages of its 15 biggest
magazine brand sites, including Time.com and People.com, using
a Quigo-created platform called AdSonar. The arrangement replaces Time’s
relationship with Yahoo, which handled text-based ad sales for SI.com and
CNNMoney.com. |
June 25, 2007 |
|
Hollywood
Reporter |
Online foreign editions, mobile content,
text to voice, online archive |
The Hollywood Reporter is expanding the
reach of its new daily virtual
magazine by making it accessible to international audiences through 12 foreign
editions, all of which offer online and mobile device readability
and text-to-voice conversions. The magazine is available in Cantonese, Dutch,
French, German, Italian, Japanese, Korean, Mandarin, Portuguese, Russian,
Spanish and Swedish. Its online features include an interactive table of
contents, cross-title searching, clickable URLs, offline reading and archived
back issues. |
June 22, 2007 |
|
Sports Illustrated |
Interactive video website devoted to the
2007 NBA Draft, online video library |
SI has enabled
video highlights accessible by player, by school, by position, by mock draft
order, and by actual draft order or by NBA team. There
will be instant access to favorite draft prospects and a “jump” function
for looking inside a video directly to a player’s offensive and defensive
highlights and key stats. Also there will be “Deep Search” and
navigation capabilities across the entire video library; with the ability
to conduct searches while the current videos play, allowing viewers to queue
up the next video without delay. |
June 20, 2007 |
|
Vibe |
Online competition, social network, video |
VIBE Magazine
has created a social media network and viral video platform for the VIBE
Verses Rap Battle contest (www.vibeverses.com).
Sponsored by the new AT&T, the contest challenges aspiring rap artists
to submit videos performing their original lyrics over pre-selected music
tracks. Over
12,000 members have joined the VIBE Verses community, uploading
over 2,700 pieces of media and creating more than 500 videos that have been
viewed over 472,000 times as of June 2007. |
June 20, 2007 |
|
Fortune |
Online showcase for conference |
Fortune’s
iMEME conference will feature a “Digital Playground” where
up-and-coming tech companies can showcase their products, demonstrate
their technology products. |
June 20, 2007 |
|
Meredith Corp. |
Website acquisition |
Meredith
has acquired Healia.com, a consumer
health search engine.
This new acquisition is preceded by earlier purchases of three online marketing
service firms: O'Grady Meyers, Genex and New Media Strategies. Meredith
plans to integrate Healia's search technology into its various magazine
websites. |
June 19, 2007 |
|
Stuff |
Mobile
shopping, text enabled shopping, integrated |
Stuff will now offer the option of sending
a simple text messages to
buy merchandise featured on its pages in September 2007. The
new service will also offer request samples of products specified within
the magazine's editorial content. Stuff will also introduce "promotional
pages" that will centralize products for readers to browse and order in
the issues of the magazine. These promotional pages will serve as "value
added" extras for advertisers in the magazine. |
June 15, 2007 |
|
New
York |
Video, Integrated marketing programs, video
tools, original video content |
New
York magazine's nymag.com
will work with FeedRoom, for web video. FeedRoom will enable a branded
video player, video library, distribution tools, ad integration, and handle
the hosting, streaming and metrics. Nymag.com
produces original video daily in its Fashion, Entertainment, Real Estate
and Restaurants categories. The site also includes tools for easy access
and sharing; video search, email, bookmark, video embedding, full-screen
views and personal playlists. |
June 14, 2007 |
|
Playboy |
Second Life location, virtual store, online
events |
Playboy
will launch an Island
in the virtual world of Second Life. The rabbit head-shaped island
created by Sentient Services will feature a virtual retail store and will
host a variety of events. |
June 13, 2007 |
|
Primedia |
Online price tool, nationwide price database |
Primedia has created an online
gas price finder just in time for the summer season on Automotive.com.
This tool will help consumers find the lowest gas prices in their city,
or anywhere in the US.
|
June 8, 2007 |
|
Food & Wine |
New website, video |
American
Express Publishing's Food & Wine magazine teamed with TheFeedRoom
to launch an original
video site, featuring such renowned chefs such as Bobby Flay
and Emeril Lagasse preparing signature dishes. |
June 5, 2007 |
|
Outside |
Integrated marketing program, cross platform marketing |
Outside
magazine has partnered with ReserveAmerica, a New York-based recreation
reservation service, to
create a strategic marketing and advertising alliance that will feature
digital and offline media components and integrated marketing programs
for brands that will include direct mail efforts, e-newsletters, in-book
content, online portals and a network of park-sampling opportunities in
parks nationwide. |
June 1, 2007 |
|
The Hollywood
Reporter |
Online marketing initiatives |
The Hollywood Reporter announced the
launch of a new online advertising format, the “50/50.” The
new unit, which is inspired by its print-based format, provides marketers
with half of the real estate available on an online page. NBC
Universal Television Studio has exclusivity for the launch of the 50/50,
which will initially run during the beginning of Emmy season, into June.
It can be viewed at http://www.hollywoodreporter.com/50_50. |
May 30, 2007 |
|
TV Guide |
Online syndication of interactive listings |
The TV
Guide Online division has signed agreements
to syndicate its program-listings grid to Clear Channel Broadcasting’s
Inergize Digital Media, which operates Web sites for more than 40 local
TV stations; the New York Post; and InfoSpace. The agreements give
the companies the rights to use TV
Guide’s interactive-program-listings on their own Web sites. |
May 29, 2007 |
|
Bonnier Corp. |
Video, social networking |
The Bonnier Corp. will produce online video content for more than
40 of its titles, including the recently acquired Time4Media titles. Bonnier
will develop more social media and networking capability for titles like
Parenting, Babytalk, Popular Science, Field & Stream, Outdoor Life,
Saveur, Spa and various sports enthusiast publications. |
May 29, 2007 |
|
Businessweek |
Online video hub, user generated content, online contest |
Businessweek
will create an online
video hub for aspiring moguls to post short pitch videos for a new ventures
or companies. They are also exploring the launch of an online-video-based
contest for new businesses to submit their plans on the website with the
chance to land $500,000 in venture capital funding. |
May 28, 2007 |
|
Forbes |
New online tools, stocks application, Facebook partnership |
Forbes announced a Stocks application built on the Facebook Platform.
This
platform enables companies and developers to build applications for the
Facebook website. Forbes.com’s Stocks Application lets all Facebook
users around the world track company stocks and access financial information
as well as the latest headline news from Forbes.com based on ticker symbol. |
May 24, 2007 |
|
Nylon |
Online edition, exclusive video content |
Nylon magazine and MySpace have announced
a partnership for the second annual “Nylon MySpace Music Issue” which
links all in-book content to the MySpace community. This
year’s international edition launches with a first-ever NYLON cover
and exclusive online video by The White Stripes in celebration
of their upcoming album. A digital version of the issue will be available
on MySpace one week before hitting newsstands on Tuesday May 29. NYLON’s
official MySpace profile is http://www.myspace.com/nylonmagazine. |
May 22, 2007 |
|
Time Inc. |
Web portal, user generated content, online community, online database,
original video, integrated marketing program |
Time Inc.’s and its subsidiary, Southern Progress Corporation, have
launched a food portal, MyRecipes.com. MyRecipes.com
will feature daily programming, features, seasonal menus and how-to videos.
Users will be able to save their favorite recipes, build and e-mail shopping
lists, create and share menus, rate recipes and discover must-try
dishes. The site will offer original video content and integrated advertising
solutions, including integrated placements, pre-roll video, display and
rich media. |
May 21, 2007 |
|
Food & Wine |
Wiki, online community, user generated content, online database |
Food & Wine
magazine has launched a Wiki-based community web site to find America’s
best food at foodandwine.com/America. This new Wiki site will create an
interactive resource to the best food in America.
The
community site incorporates both user-generated content and Food
& Wine articles to generate a complete roadmap to great
food around the country, especially in lesser-known cities. |
May 21, 2007 |
|
Primedia |
user-generated content, online competition, online photo gallery |
Primedia Automotive Digital has launched Ride
of the Month, a new series of online contests for readers of
Import Tuner,
Truckin’,
and other automotive enthusiast websites. “Ride
of the Month” is a user-generated competition that invites readers to submit
photos. Finalists from public voting will be put forward to a
panel of judges comprised of print and digital staff. Winners are eligible
to receive exclusive branded merchandise, a possible feature in the print
magazines. |
May 16, 2007 |
|
Esquire |
Online competition |
Esquire is for the first time conducting
its search for the “Best Dressed Real Man in America”
online. Esquire
is encouraging millions of well-turned out men from across the country to
enter the competition via the Internet and submit their applications
by registering at www.bdrm07.esquire.com.
The contest will continue through May 30th with results being
announced in September. |
May 16, 2007 |
|
Sports
Illustrated Kids |
Website redesign, user generated content, exclusive online programming,
video channel, picture gallery, free games |
The redesigned SIkids.com features a video channel called “SI Kids
TV” with original programming like the online show “BobbleCenter” featuring
bobble-head dolls as anchors and athletes starring in mock highlight reels
and interviews. New
website features also include “Freeze
Frame”: hundreds of action photos; “Buzz
Beamer’s Laugh Locker”: new cartoons every week ; “The
Scores”: up-to-the minute scoreboards; “Art
Gallery”: an
online gallery of user-generated drawings; “Games”: A
new free game every month. |
May 11, 2007 |
|
TV
Guide |
Cross platform initiatives, integrated marketing programs, personalized
tools, integrated program guides |
"My TV Guide" will enable the audience to enjoy an integrated
experience across many platforms ranging from conventional television to
the Internet, mobile devices and beyond. TV
Guide will offer these new capabilities to distributors, working with
them to develop new custom solutions. “My TV Guide” tools and services will
be licensed to distributors across cable, satellite, Telco, CE and mobile,
including those deploying TV Guide's iGuide, Passport, and CE IPG product
lines. |
May 3, 2007 |
|
Hearst |
Mobile sites, cell phone content, user generated content, search
tools |
Hearst magazines has partnered with Crisp Wireless to launch three
mobile initiatives aimed at women over 35. Mobile
websites for Good Housekeeping,
House Beautiful, and Redbook
are live. These mobile sites feature exclusive content with interactive,
mobile-only tools and items like custom calculators, quizzes, user-generated
contributions and comprehensive search. |
May 3, 2007 |
|
Meredith Corp. |
Integrated marketing department, cross platform |
Meredith 360 is a strategic
marketing unit focused on delivering multimedia assets across
all business units including content, interactive, print, video, broadcast,
and mobile. |
May 2, 2007 |
|
Motor
Trend |
Website relaunch, video and multimedia content |
Primedia and Motor Trend
have executed a redesign of TruckTrend.com.
The new website features the style of editorial readers expect from Motor
Trend’s Truck Trend magazine, but
now with greater video and multimedia content, and real-time
market and purchasing data to create a comprehensive online truck destination. |
May 1, 2007 |
|
TV
Guide |
Cross platform initiatives, new mini-site, downloadable schedules,
video |
TV Guide is instituting several
cross platform initiatives that it calls “Final Fever” devoted to the traditional
May “sweeps period. The content will span TV
Guide magazine, TVguide.com and the rebranded TV Guide Network as well
as a new mini site. |
May 1, 2007 |
|
Businessweek |
Content expansion, free online database |
Businessweek.com is
planning a content expansion that will triple the number of pages on their
website. Anyone with Internet access will be able to sift through
info on public companies, private companies and roughly 1 million executives,
accessing stock prices, earnings data, and listings of companies’ boards
of directors. |
April 30, 2007 |
|
Condé Nast |
Online portal, online content |
Philips Electronics and Condé
Nast are launching Simplicity Concierge, a
service that delivers travel-related content directly to business travelers.
Created by experts at Conde Nast Traveler, Golf Digest, Gourmet, The
New Yorker and Self magazines,
it will be accessible to readers through online portal and text messages
available at www.philips.com/concierge. |
April 30, 2007 |
|
Rodale |
Integrated marketing campaigns, social networking tools, user generated
content, photos, blogs, user profiles |
Rodale Inc. has deployed the Pluck SiteLife social media platform
to power new integrated marketing campaigns with advertising partners. Rodale
will use Pluck SiteLife technology to engage online audiences across its
popular magazine titles with integrated social networking tools
including comments, reviews, photos, blogs, profiles and more. In addition,
Rodale has leveraged Pluck to power custom online marketing campaigns, like
the custom website www.FindYourDetour.com
featuring outdoor activities developed for General Motor’s Saturn division. |
April 26, 2007 |
|
Forbes |
Wiki, User generated content, online database |
Forbes
announced its new Corporate Org Chart Wiki, currently in beta release. This
collaborative web
application invites everyone on the Internet to contribute what they know
about company organization charts. When you visit Forbes.com
at http://orgchart.forbes.com/,
you will see a list of featured charts, and you can search for any company
you're interested in. Users can also add employees and connect them into
org charts. |
April 24, 2007 |
|
BestLife |
Online contest, websites, print tie-in |
Best
Life magazine along with MSN and the National
Fatherhood Initiative are sponsoring a contest
to find extraordinary dads. Information and updates will be posted at www.bestlifeonline.com/herodad,
www.men.msn.com
and www.fatherhood.org
. Multimedia submissions are being encouraged and can range
from video, photo essays, artistic interpretations, etc. The winner will
appear in the pages of Best Life’s print
magazine |
April 24, 2007 |
|
New
York |
Blog, email newsletter |
New
York
magazine’s website has
launched two new online entertainment offerings; a culture blog
called “Vulture” and a daily e-mail newsletter named “Agenda”. |
April 24, 2007 |
|
People
en Espanol |
Website relaunch, redesign |
Time Inc.'s People en Espanol,
is relaunching
PeopleenEspanol.com this spring with more interactive features and bilingual
content. The site recently featured a bilingual package highlighting
the magazine's first "100 Most Influential People" ranking. |
April 23, 2007 |
|
National
Geographic |
Photos, video, podcasts |
Green.nationalgeographic.com will
combine National Geographic’s
network of environmental resources with photos, and videos. Green.nationalgeographic.com
is an online multimedia experience offering readers the opportunity to explore
the environment by engaging in interactive activities with videos, podcasts,
photos, online quizzes, online polls, and “how to” videos. |
April 23, 2007 |
|
TV
Guide |
Integrated marketing campaign, cross media
promotion |
TV Guide magazine has partnered with NBC and
Twentieth Century Fox Television for a unique interactive promotion. My
Name Is Earl, a comedy on television, will air the first-ever original
“Laugh ’n Sniff” interactive episode. Viewers
will have an interactive experience with the episode by using a special
scent card available exclusively in TV
Guide’s April 30 issue. NBC will prompt viewers via on-air
graphics to rub one of six “Laugh ’n Sniff” scent cards. The special scent
card will be sponsored exclusively by Oreo. The episode will be promoted
across TV Guide’s multiple platforms;
TV Guide magazine, TV Guide Channel, TVGuide.com, and on NBC.com. |
April 20, 2007 |
|
Hachette
Filipacchi |
online ad network acquisition |
Hachette Filipacchi will
buy “Jumpstart Automotive Media”, an online automotive ad network. “Jumpstart”
gives Hachette Filipacchi the ability to serve ads to the consumer through
the entire buying process. Hachette's
CarandDriver.com, RoadandTrack.com and CycleWorld.com will be aggregated
with Jumpstart's network of sites to create a contextual display network
in the range of 5 - 7 million unique car shoppers per month. |
April 20, 2007 |
|
The
Week |
Online only “Green” issue |
The
Week has partnered with Lexus to publish its
first-ever online-only, “green” issue in recognition of Earth Day. This
special issue, available at the magazine’s website, is fully underwritten
by Lexus and will be electronically available to readers as a special bonus
to their subscription. The issue will include all of The Week’s
editorial features, with selected features focusing on the environment or
related issues. Lexus is the exclusive advertiser for the issue. |
April 19, 2007 |
|
Living
The Country Life |
Website redesign |
Meredith Corp. has partnered with radio broadcaster Learfield Communications
to reach the growing population of affluent rural residents, or “Ruralpolitans”.
Meredith’s
Living the Country Life, will
become a fuller multimedia brand; it already includes the magazine,
a website redesign, a Meredith-produced TV show, and a daily radio show
to launch in late summer. |
April 19, 2007 |
|
Technology Review |
Text to speech podcasts, blogs, RSS feeds,
mobile content |
Technology Review
has partnered with AudioDizer to enable “text
to speech” podcasts for all its online articles. TechnologyReview.com
offers a number of unique features, including daily technology news, award-winning
video, authoritative blogs, multiple RSS feeds, and interactive features
and coming in the second quarter of 2007: mobile content. |
April 18, 2007 |
|
TV
Guide |
Digital distribution, integrated marketing |
Gemstar-TV Guide announced
a long-term IPG data distribution and advertising agreement with CBS Corporation,
which will allow for the distribution of the “TV
Guide On Screen interactive program guide” data over both CBS owned
and operated stations and participating affiliates. The
agreement with CBS is focused on distribution of data using the digital
spectrum. |
April 18, 2007 |
|
ComputerWorld |
Online archives of honorees, award winners |
The Computerworld Honors Program (http://cwhonors.org)
unites Chairmen and CEOs of the world’s foremost information technology
companies to
recognize the most outstanding user achievements in technology each year.
The process culminates with an awards ceremony, which will take place on
June 4, 2007 in Washington,
D.C., with a guest list that
represents a “who’s who” in IT. |
April 17, 2007 |
|
Entrepreneur Media |
Integrated marketing |
Entrepreneur Media Inc., announced
its new organizational structure designed to further integrate its marketing
platforms, i.e. print, digital and beyond. The company's new
structure creates two new sales vice presidents strategically located on
both coasts. |
April 16, 2007 |
|
Condé Nast |
Social Networking, user generated content,
online sweepstakes, online contests |
Flip.com, Condé
Nast’s social networking site for female teens, is
launching a $25,000 college tuition sweepstakes available to
teens who register on flip.com
and join the Flip community. Flip.com will be giving away one laptop computer
weekly for the duration of the sweepstakes. To win a laptop, girls must
create one or more Flipbooks on the Web site. |
April 12, 2007 |
|
Hearst |
New website |
Hearst Magazines will
launch a new consumer website that taps into the rapid rise in
environmental consciousness. TheDailyGreen.com is set to go live on Apr.
22, 2007 on “Earth Day”. |
April 12, 2007 |
|
Better Homes and Gardens |
Portal redesign, streaming
video, blogs, design tools, desktop widgets, Wikis, and social networking
applications |
A new Web 2.0 enhanced version of the Better Homes and Gardens Web
site, BHG.com has launched. The
redesign will provide the Web site’s existing 5 million unique monthly users
seven primary channels on Decorating, Remodeling, Food &
Recipes, Gardening, Holidays, Health, and Family & Crafts. They include
streaming video and blogs; design and planning tools; widgets; recipe wikis;
and community sharing applications. |
April 12, 2007 |
|
The Knot Inc |
Online retail partnership |
The Knot Inc. has signed a contract with Federated Department Stores's
Macy's unit, making
Macy's the exclusive provider of retail products on TheKnot.com
registry. |
April 12, 2007 |
|
TV Guide |
Online breaking news initiative, cross platform
content |
Gemstar-TV Guide International,
Inc. announced has launched a breaking news initiative that uses all the
editorial resources from across the company's platforms to break news stories
first on its Web site, TVGuide.com (www.TVGuide.com), with additional
coverage in TV Guide magazine and at TV Guide Channel. TVGuide.com
launched a new homepage that provides continually updated daily content
and gives readers an authoritative take on the latest news about
television programming. All news stories reported by the company's reporters
and editors from TV Guide magazine, TV Guide Channel, and TV Guide
Online will be on TVGuide.com first. |
April 12, 2007 |
|
Forbes |
Website acquisition |
Forbes
has acquired Investopedia.com, which employs a large network
of financial experts and internal editing staff to produce a wide range
of proprietary content. There is a financial dictionary with over 5,300
terms used in personal finance, banking, and accounting. Other features
include over 1,000 in depth articles by financial experts. |
April 11, 2007 |
|
People |
Website merger |
TeenPeople.com visitors
will be directed to People.com, which will carry teen-focused stories
that are branded as TeenPeople.com. People.com may pick up features unique
to the teen site like polls and quizzes. |
April 11, 2007 |
|
Forbes |
Online Guide, video, slideshows |
Luxury travelers visiting Mexico
should visit the newly-launched “Deluxe Guide To Mexico” at: http://www.forbestraveler.com/mexico.html.
An expert panel of travel agents, travel writers, and travel CEOs contribute
to the guide, which
features articles, video, slideshows, maps, webcams and audio slideshows
about the best Mexico
has to offer for the discerning traveler. |
April 11, 2007 |
|
Meredith |
Broadband network, original video content,
episodes |
Meredith Corporation is launching www.better.tv
its first ever broadband network.
It will offer viewers original video content and programming based on the
assets from Meredith's
extensive portfolio of magazines and websites and will feature over 20 channels
of video covering food, family, home, style, remodeling, entertainment,
relationships, fitness and health. |
April 10, 2007 |
|
Cigar Aficionado |
Video, online documentary section |
Cigar Aficionado is launching Cigar Cinema,
a new video section on www.cigaraficionado.com
The videos are a behind-the-scenes
look inside premium cigar factories and the tobacco fields of the world’s
leading exporters such as the Dominican
Republic, Cuba,
Honduras and Nicaragua. |
April 9, 2007 |
|
Hearst |
Online Video, branded webisodes |
Hearst Magazines and Fox
Television Studios have partnered to create series for broadband
and eventually network TV inspired by popular magazine titles. The
development deal includes two initial webisode projects based on CosmoGirl
and Popular Mechanics. |
April 9, 2007 |
|
Money |
New online channel, exclusive content |
CNNMoney.com has launched a new Luxury channel featuring lifestyle
content aimed at the site’s more affluent users. It
features articles on high-end autos and real estate, along with information
on personal finance and technology. The new channel was developed
to attract advertisers who are in the hunt for affluent consumers. Infiniti
is among several brands running ads on the new section at launch. |
April 4, 2007 |
|
Car and Driver |
Wireless content, cell phone content |
Car and Driver Editor-in-Chief Csaba
Csere and his staff will report from the 2007 New York Auto Show through
a mobile website and text alerts. These mobile reports are
exclusively sponsored by Mercedes-Benz and will showcase extensive photos,
customized for cell phones and wireless handheld devices. |
April 3, 2007 |
|
Harper’s |
Online archive of 157 years of articles,
website relaunch |
Harper's
magazine has relaunched its Web
site and placed its 157-year-archive online. Available
free to the magazine's subscribers, the archive has a quarter-million
PDFs beginning with the Harper's
June 1950 issue. |
April 2, 2007 |
|
PC World |
Online content, online reader polls, forums |
PC
World has compiled “The
50 Best Tech Products of All Time” an online slideshow
accompanies the results of reader
polls and specially dedicated forums. |
April 2, 2007 |
|
Portfolio |
Blogs |
The April 2007 launch of Conde Nast’s Portfolio
will be accompanied by three new bloggers. Lauren
Goldstein Crowe blogging on fashion, Felix Salmon on money and finance,
and Tim Swanson, formerly of Premiere, on entertainment news. |
March 30, 2007 |
|
Forbes |
Online competition, video content, online
reader polls and voting |
Forbes
announced a contest for small businesses called “Boost Your Business”.
The innovative ideas of contestants will be published on Forbes.com for
judging, subjected to readers’ votes and viewed by a panel of experts. There
will be feature articles, voting polls, video profiles, video of the final
presentations for audience voting, and much more, at www.forbes.com/BYB. |
March 28, 2007 |
|
PC World |
Online preview of magazine feature, online
survey |
PC World released its 101
Fantastic Freebies list online. It
includes a wide range of free services, downloads, Web sites,
and more. Also included is the People’s
Choice Awards with input from PCWorld.com
visitors. |
March 28, 2007 |
|
Travel + Leisure |
Online survey, multimedia program |
Travel
+ Leisure
has announces a partnership to produce the 2007 America's Favorite
Cities survey. This multi-media program
will utilize online, in-book, and broadcast components. |
March 26, 2007 |
|
TV Guide |
Website, indexed video content |
TVGuide's online division is
launching a
new site that will provide links to professionally produced programming
from broadcasters and cable networks. "Project Stingray," as it is code-named,
will provide
indexes and summaries of video content from 55 different programmers' websites. |
March 26, 2007 |
|
Golf |
Website relaunch |
Sports IllustratedGolf
Group relaunched
an all-new Golf.com today
showcasing a cleaner design, powerful interactive services for
golfers and the editorial power of Golf magazines and Sport’s
Illustrated Golf Plus. |
March 20, 2007 |
|
National Geographic |
Website acquisition, online video series,
podcasts |
National
Geographic
has acquired www.thegreenguide.com
and its newsletter. Under www.nationalgeographic.com, Green
Guide will have new and expanded online content including: National
Geographic News; expanded daily online
environmental reports; “Green Homes”, a how-to series of videos and podcasts. |
March 20, 2007 |
|
Discover |
Website relaunch, video, podcasts, user generated
content |
Discover
magazine has relaunched its Web site; the
editorial and artistic redesign will expand its online-only content, extend
its multimedia delivery with more video, blogs, podcasts, RSS
feeds, photo galleries and user generated content. The site also gets a
new name: discovermagazine.com |
March 20, 2007 |
|
Rodale |
Exclusive online content, video, web channels |
Rodale
will launch video channels
on the Men's Health website; the first Rodale title to have online
video. The
site will carry original video content, such as instructional videos of
Men's Health's workouts. Rodale said it plans to introduce
Web video channels on additional titles properties in the near future. |
Mar 15, 2007 |
|
Sports Illustrated |
Online content distribution, content partnership |
Sports
Illustrated’s website SI.com
and NBCSports.com have partnered
to share each other's audiences. NBCSports.com
will produce SI writer broadband segments and point its viewers toward SI.com
for writer analysis & commentary and SI's photography, as well as its
“Truth & Rumors” daily feature. |
March 13, 2007 |
|
Rodale |
Integrated marketing platform, new website |
Rodale
Inc. and General Motors' Saturn division have announced “Detour:
New Roads to Fitness”, an innovative, integrated marketing
partnership to support Saturn's reach, specifically via the Aura and the
Outlook, into the healthy, active lifestyle marketplace. The multi-channel
marketing platform, Detour: New Roads to Fitness will center on a
custom Web site: www.FindYourDetour.com. |
March 12, 2007 |
|
BluePrint |
New website, new blog |
BluePrint
magazine will get its own website, www.blueprintmag.com and
will debut a blog called Bluelines. |
March 12, 2007 |
|
National Geographic |
Cell phone service |
National
Geographic's “Talk Abroad Travel Phone”
works on a prepaid model, allowing customers
to buy or rent a phone and then pay in advance for minutes. The worldwide
service starts this month and works in more than 100 countries. |
March 7, 2007 |
|
Newsweek |
Indexed video content, online distribution |
Searchforvideo.com
users can now search and find video from Newsweek’s
global network of correspondents, reporters and editors covering national
and international affairs, business, science and technology, society and
entertainment. |
March 6, 2007 |
|
New
York
|
Mobile content |
New
York magazine’s website, NYmag.com is making
its listings
of almost 5,000 restaurants and nightspots available via mobile phone. |
March 6, 2007 |
|
Hearst |
Website re-launch, user generated content,
expanded video offerings |
Hearst’s
magazines are re-launching 14 magazine sites over the next three months,
with
more robust video offerings running about 1,000 pieces of video up from
a current few hundred. The new video content will range from
cooking videos on GoodHousekeeping.com to readers’ videos on CosmoGirl.com. |
March 5, 2007 |
|
Newsweek |
Web video channels |
Washingtonpost.Newsweek Interactive is launching
ad-supported Web video channels across all its online properties. |
February 27, 2007 |
|
Forbes |
Online distribution |
Forbes.com
has partnered with contextual advertising company Quigo to deliver
content targeted text ads across its network of sites. |
February 26, 2007 |
|
New Yorker |
Cartoon podcasts |
Itunes
will podcast New Yorker
cartoons
as short ad-supported animations. The clips
will each be 15 to 30 seconds long, and will be available via www.ringtales.com/podcast.
|
February 23, 2007 |
|
Food & Wine |
Podcasts, weekly online episodes |
Food
& Wine, in partnership with parent
company American Express, has produced 22 cooking demonstrations and eight
interviews with top chefs. Video podcasts
of culinary experts are available free on the iTunes Store (www.itunes.com)
and American Express’ new podcasting channel at amexpodcasts.com. The
Food & Wine Classic podcasts will feature Mario Batali from his
restaurant Del Posto. |
February 22, 2007 |
|
Dwell |
Website redesign, social networking, video, blogs, podcasts |
Dwell
has redesigned dwell.com adding user generated content, online
video, online archives, blogs, podcasts, and social networking functions
and also an Online Design
Database connecting users to architects, designers. |
February 21, 2007 |
|
Rodale |
New website, online video, interactive planning
and tracking tools, community message boards |
Rodale will partner with VH1 and St. Martin's Press to launch CelebrityFitClub.com
a subscription-based diet website with planning tools for subscribers'
fitness plans; a meal planner; an exercise tracker; a weight tracker; a
personal dashboard; food lists; shopping lists and more than 200 recipes.
There will be video, message boards and customized meal plans and exercise
plans. |
February 21, 2007 |
|
Esquire |
Website redesign |
Esquire
has redesigned its website, adding larger
format photos, new navigation, a stronger search engine, new
interfaces for its archives, and new online-only content
in its web exclusive section. |
February 21, 2007 |
|
Wine Spectator |
Email newsletters, video |
Wine
Spectator announced three new email newsletters
that will include video under the following titles, “Wine
& Healthy Living” which reports on wine and wellness;
“Collecting & Auctions” for
wine collectors; and “Video Theater”
featuring the latest videos from WineSpectator.com. |
February 20, 2007 |
|
AARP, AARP Bulletin, Segunda Juventud |
Audio versions of magazines, online content |
In a new partnership with The National Federation of the Blind, AARP
will now have audio versions of all
its magazines available online free on NFB-Newsline. |
February 19, 2007 |
|
Playboy |
ecommerce websites |
Playboy
has launched new shopping cart enabled, etail websites: shopthebunny.com;
playboystore.com; on which
branded merchandise and media can be bought.
|
February 19, 2007 |
|
Hearst |
Video games, online content |
Hearst Corp. publisher of Cosmopolitan,
Esquire, Good
Housekeeping, Harper's Bazaar,
and Seventeen has announced a
partnership with online game developer, Arkadium Inc. to
add customized games to its magazine Web sites. Cosmopolitan's
site, for instance, is adding a game called "Boy Toy" while Esquire's
Web site is expected to add casino-style games. |
February 16, 2007 |
|
TV Guide |
Website acquisitions, website redesigns |
TV
Guide has acquired television-focused websites; TVShowsOnDVD.com,
TV-now.com, and
FansofRealityTV.com,
and selected assets of eVoke TV, Inc. JumptheShark.com,
acquired in June, 2006 will debut its redesigned website on February 28
2007. |
February 16, 2007 |
|
The Knot
Inc. |
New wedding channel, original online video
content |
The Knot has partnered with Women’s portal iVillage to
launch a wedding channel online with content produced by The Knot’s editorial
staff. It will feature TheKnot’s wedding planning tools, such
as the site’s Wedding Budgeter and Wedding Checklist products. iVillage
will also stream TheKnot-produced videos. |
February 14, 2007 |
|
Money |
New interactive business applications, and
online tools, online content |
CNNMoney.com has introduced free applications
and tools that feature live streaming stock quotes that update automatically,
a personalization module on the homepage, a registered user’s portfolio
and more than 100 external news feeds and live news parallels
of exclusive coverage from Fortune,
Money, Business
2.0, Fortune Small Business. |
February 14, 2007 |
|
Car and Driver |
Mobile content, mobile website, photos |
Hachette Filipacchi has partnered with Nellymoser to bring Car
and Driver magazine, and its content to
the mobile channel using its ASAO platform. Readers
can have instant access to auto news, reviews, alerts, and photos from recent
car shows at wap.caranddriver.com |
February 14, 2007 |
| Hearst |
Youtube
partnership, video, user-generated content |
Hearst
Magazines Digital Media has partnered with YouTube
to syndicate lifestyle video content and allow viewers to upload personalized
videos based on magazine branded contests specifically created for YouTube
site visitors. In addition to content from Seventeen,
The Daily Green, Esquire
and other Hearst magazines these initiatives will allow readers to upload
personalized videos through contests and editorial promotions and through
social networking applications or video sharing websites. |
February
12, 2007 |
|
TV Guide |
Online and broadband syndication |
TV Guide has partnered with Brightcove to syndicate
celebrity gossip and also interviews with Joan and Melissa Rivers
to other entertainment websites and blogs. |
February 12, 2007 |
|
Time
Inc |
New in-house online production studio, online
video |
In order to help its 130
magazines develop content for the web, Time Inc is announcing
a new internal production studio to create online video for its titles. |
February 12, 2007 |
|
Playboy |
Digital archives, pictures and articles |
Playboy magazine will
make its entire photo and text archive available on DVD, encompassing
636 issues of content. |
February 9, 2007 |
|
Hearst |
Mobile content, mobile websites |
Hearst Magazines is expanding further into the mobile space with
new cell phone sites for Seventeen,
Cosmopolitan and Cosmo Girl,
and with more planned for spring 2007 for Good
Housekeeping, Redbook, Esquire,
Popular Mechanics and House
Beautiful. |
February 7, 2007 |
|
Seventeen |
Live online coverage, blogs, online photos
|
Seventeen.com has gone real-time to cover Fashion Week. The
“Runway Insider” is putting its trusted voices from the magazine
into the shows to report first impressions and send photos. |
February 6, 2007 |
|
Hachette
Filipacchi |
New website, online distribution, website
redesigns |
Hachette Filipacchi will extend
content from magazines ELLEDecor,
HOME and Metropolitan
Home to a new “home
improvement” website.
PointClickHome.com will carry original content, and
will link to ELLEDecor.com, HOMEmag.com and MetHome.com, which
are currently being redesigned. |
February 6, 2007 |
|
Redbook |
Mobile content, text messaging based game,
|
Redbook is partnering with Limbo 41414,
a mobile content provider, for
a year-long mobile-marketing initiative. Redbook
is creating a sweepstakes offering prizes, including "experiential events"
and special-advertising offers, all in the form of a cell-phone based text-messaging
game. |
February 2, 2007 |
|
Sports Illustrated |
Website acquisition, user generated content,
blogs |
Time Inc.’s Sports
Illustrated has agreed to buy FanNation.com:
a sports content aggregator that allows visitors to generate their online
content. |
February 1, 2007 |
|
Life |
Online Photo Archive, Google partnership |
Life
magazine will partner with Google to scan
the magazine's photos back to 1936. |
January 30, 2007 |
|
Sports Illustrated |
Online buying guide, online/print tie in |
The 2007 Sports Illustrated
swimsuit issue will post its first tied-in swimsuit-buying
guide on AOL |
January 30, 2007 |
|
People |
Online Database |
People
will add a celebrity
database to its Web site, with over 100 profiles updated in real
time. |
January 30, 2007 |
|
Sports Illustrated |
Website redesign, Online video |
Sports Illustrated
is redoubling its Web efforts to maximize readership and ad revenue. SI.com
relaunched with a video-heavy design and a widened layout intended
to get more information in front of its varied audience. |
January 29, 2007 |
|
Nickelodeon |
Virtual online community |
Nickelodeon has
taken a bold step into the burgeoning virtual-worlds
arena with the launch of Nicktropolis, a personalizable, avatar-dwelling
playground for kids on the Web. Nicktropolis, will go live on Nick.com and
Nicktropolis.com on January 30, 2007 is a Second Life for tweens. |
January 29, 2007 |
|
Forbes |
Online content, web special report |
Forbes.com will rank the 25 biggest, brightest and most influential
people on the Internet in “The
Web Celeb 25” special report, available at www.forbes.com/webcelebs. |
January 24, 2007 |
|
Forbes |
Mobile
enabled website |
Forbes.com is now available on cell phones. Mobile
Web browsers will feature the Forbes information categories such
as news, tech, and the ForbesLife lifestyle section. Also on Blackberrys
and SmartPhones, stock information is available. |
January 23, 2007 |
|
Cosmopolitan en Español |
Web portal |
Cosmopolitan en Español
is partnering
with leading Spanish-language Internet portal, Terra Networks,
to create an interactive magnet for the lucrative 18-34 Hispanic female
demographic. |
January 22, 2007 |
|
TV Guide |
Online contest, photo uploads |
TV Guide
is holding a “My Celebrity Look-a-Like” contest on MySpace.com. Beginning
January 24, 2007, MySpace
users will be able to upload photos of themselves to TV Guide’s
MySpace profile at www.myspace.com/tvguidechannel. |
January 22, 2007 |
|
National Geographic |
Online video |
Visitors to National Geographic’s web page at www.ngm.com/0702
can watch a short time lapse film of a four-hour heart replacement procedure
that was featured as a cover
story for the print magazine. |
January 18, 2007 |
|
Forbes |
Free Wi-Fi directory |
AnchorFree announced
that its Wi-Fi directory is available on Forbes.com http://forbes.anchorfree.com.
The directory can be sorted by Country, State, City, Postal Code and Category
(i.e. cafe, hotel, park etc). |
January 17, 2007 |
|
Direct Magazine |
Free webinar |
Direct
Magazine, will produce “Email
Marketing Playbook: Tips and Tricks to Increase Your Email
Marketing ROI in ’07” on Wednesday, January 17, 2007 a free webinar. |
January 12, 2007 |
|
TV Guide,
Zinio |
Digital edition, digital distribuition |
The digital edition of TV Guide by
electronic publisher Zinio Systems contains
all of the magazine's print elements including;
celebrity coverage, program reviews, behind-the-scenes looks at broadcast,
cable and new DVDs. |
January 11, 2007 |
|
Gemstar-TV Guide |
Broadband content, cross platform distribution |
TV
Guide’s i-Guide Interactive Program Guide will be offered for
deployment on a full range of Scientific Atlanta devices enabling broadband
content. |
January 8, 2007 |
|
AutoWeek |
Daily email alerts, website revamp |
AutoWeek is taking its weekly email and
increasing its frequency to daily. Their
website will be redesigned in 1Q 2007. |
January 8, 2007 |
|
Hachette Filipacchi |
Virtual test drives for new cars, online
video |
Car
and Driver and Road & Track
have introduced the virtual test drive,
an online tool that lets consumers watch ride-alongs and additional video
including magazine editors' commentary. |
January 8, 2007 |
|
Hearst |
Online acquisition, new website, website
revamps |
Hearst Magazines acquired eCrush.com, a community network for teens.
Hearst also
plans to introduce MyPromShopper.com later this month. CosmoGirl.com,
Seventeen.com and TeenMag.com websites will be revamped in February 2007. |
January 8, 2007 |
|
Time |
New blogs, newsfeed, new podcasts, website
revamp |
Time
magazine is revamping its website
to highlight breaking news and blogs, with an all new newsfeed called “The
Ag”. |
January 8, 2007 |
|
More |
Weekly satellite radio show |
Meredith’s More
magazine will
launch “More
Time” on XM radio, an hour long weekly talk show for
the magazine’s readers. |
January 3, 2007 |
|
Motor Trend |
Website revamp, online video, blogs, forums |
Primedia has
redesigned Motor Trend’s website with additional features like
video, expanded search capability and blogs. |
January 2, 2007 |
