MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - 2009 Magazine Innovation Summit

2009 Magazine Innovation Summit - Consumer Marketing Track

October 15, 2009

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General Sessions | Ad Sales Marketing Track | Consumer Marketing Track | Editorial Track

CONSUMER MARKETING TRACK

Summit Day Two
Thursday, October 15
7:45am - 12:00pm
__________

@Hearst Building
300 West 57th Street (at 57th St)
Joseph Urban Theatre
New York, NY

In this morning breakout track, consumer marketers will have an opportunity to hear senior-level, game-changing leaders share their strategy for business innovation. Find out how fresh thinking can benefit your business in new technology, brand management, internet marketing, single copy distribution, and social communities.

Please note: The Summit program is subject to change. For the latest updates, relevant headlines and attendee networking, follow us on Twitter@MagInnov8.

	program is subject to change
7:45am - 8:30am	REGISTRATION & CONTINENTAL BREAKFAST
8:30am- 10:15am	SESSIONS
	Welcome Remarks John P. Loughlin, Executive Vice President and General Manager, Hearst Magazines
	How to Edit for Today's Consumer The consumer marketplace has been altered significantly by the worldwide economic recession. Managing Editor Clare McHugh of ALL YOU magazine will share her unique perspective on today’s consumer, along with the innovative editorial approach that ALL YOU has perfected to grow paid circulation in every year of publication. Clare will describe how a focus on real women, short articles, a fast editorial pace and a network of readers recruited from the internet, have allowed ALL YOU to flourish in a challenging environment for magazines.
	How to Market Magazines More Effectively on the Internet Magazine publishers have made great strides selling subscriptions on the internet. How can we build on this record of success? Kristiana Helmick of Amazon will outline Amazon’s strategy for strengthening its magazine program, including a review of the Best Cover of the Year Promotion conducted in partnership with the American Society of Magazine Editors. Learn more about Amazon’s operating goals, marketing approach and focus on the consumer experience.
	What New Technology Platforms Mean for Consumer Marketers The ecosystem for digitally delivered magazine content is undergoing significant change. How is the consumer responding to the new electronic devices now coming to market? Which of these devices will provide an opportunity of size and scale? Peter Meirs, Vice President of Production Technologies for Time Inc. will provide a clear, unvarnished point of view about technology winners and losers. Don’t miss this opportunity to learn more about new technology and how it will affect magazine consumer marketing.
	What is the Future of the Newsstand Channel? Three leading wholesalers will examine the challenges of growing newsstand sales in the current environment. This group, moderated by Mike Sullivan, President and CEO of CMG, will discuss retail innovations like scan-based trading and self-scan checkouts. The wholesalers will outline best practices that could lead to increased sales. This is a rare opportunity to hear from the executives who manage retail sales for magazine publishers. Panelists include Ron Clark, President and COO, Hudson News Distribution; Dave Parry, President, The News Group; and Alan Tuchman, President, Source Interlink Distribution.
10:15am-10:35am	BREAK
10:35am-12:00pm	SESSIONS
	Partnering with Social Networks: What Magazines Can Learn The Internet has exploded with new media companies that offer online community and communication. How can magazine marketers learn more about social communities and take advantage of their explosive growth? Fabio Freyre, Vice President, Advertising for Facebook and a former publisher of Sports Illustrated, will describe how Facebook is generating revenue and creating magazine partnerships that can build your business. Get an inside understanding of Facebook’s challenges and goals to use in your own business planning.
	Improving the Consumer Experience: The MAGHOUND Approach Dave Ventresca, President of MAGHOUND, will describe an innovative approach designed to provide a new, flexible platform for selecting and paying for home-delivered magazines. With the beta test period at MAGHOUND now complete, Ventresca will update the industry on initial program performance, rollout promotion plans, new website enhancements and consumer feedback to date. This timely presentation will provide a comprehensive review of MAGHOUND’s vision for the future.
	How Should Magazines Manage the Brand? What is a brand? And what does that have to do with marketing consumer magazines? Find out how three magazine publishers define the brand, manage the brand, invest in the brand, and measure consumer marketing results. Moderated by brand consultant Claire Tondreau of Hotspring, look for a lively discussion about the value of the brand across all publishing disciplines including consumer marketing. Learn how your brand should be nourished and grown even in the middle of a major economic downturn. Panelists include Alan Press, Senior Vice President of Marketing & Circulation, The Economist; Andy Sareyan, Chief Brand Officer and Executive Vice President, Meredith National Media Group and President, Better Homes & Gardens; and Michelle Ebanks, President, Essence Communications Inc.
	Closing Remarks Ken Godshall, Executive Vice President, Consumer Marketing, Magazine Publishers of America
	+ GENERAL SESSIONS: OCTOBER 14 Open to all, Day One of the Summit will be held at the Grand Hyatt New York and features topics and discussions geared for a wide variety of magazine professionals including editors, publishers, ad sales executives, marketers, consumer marketers, lawyers, public relations managers, digital leaders and editors. CLICK HERE to see the full program lineup.

2009 Magazine Innovation Summit - Editorial Track

2009 Magazine Innovation Summit - Ad Sales/Marketing Track

2009 Magazine Innovation Summit - Editorial Career Day